When it comes to building your business, lead generation is going to be on the key avenues that you need to explore. In more recent times markets have become competitive, so the emphasis has shifted onto how you capture your audience and turn them into customers. Analysis and statistics will help you along your way. In this article we look at the 5 lead generation statistics of 2020 you should know.
Why Is Lead Generation Important?
Being able to generate leads is important to a business as these represent opportunities to bring on new customers and increase revenue. Leads are those that have expressed an interest in your products and services, so have an active engagement with you. How you go about your lead generation is varied and very much business specific. What is clear across all businesses though is the need for a lead generation strategy.
The Lead Generation Facts
Facts and figures are a great way to support your case for lead generation, or just to give you a better understanding on what you can improve on or include. The lead generation statistics we present below are just some of the keys areas to focus on. And can really help to tailor your strategy moving forward.
- Only 4% of website visitors are ready to buy
A huge percentage of business owners will focus on getting customers to buy now, and not understand the importance of data capture or even subscribers to their newsletter. Having data is one of the best commodities that you can have on your customers as it gives you opportunity to engage them further with marketing techniques.
With only 4% of visitors to your website looking to buy from you, you need to ensure that you are engaging with these people regularly so when they do become buyers they come to you. Email marketing is going to be one of the best ways to do this.
- 88% of B2B marketers use content marketing as a lead generation tactic
With more and more businesses coming round to the idea of marketing, markets are now becoming more and more competitive. Being able to stand out is becoming increasingly harder, but not impossible. With 88% of marketers using content marketing as a way to generate leads, you need to ensure that your content stands out.
Focusing on SEO is going to be vital as you want to be further up the search engines. However, do not forget the creativity and also creating engaging content. Your audience wants to read things that entice them, and adds value. Forgetting this element can sometimes be detrimental.
- Marketers who follow up on leads within 5 minutes are 9x more likely to convert them
Timeing is always of the essence and the above statistic supports this. With more and more companies being switched on and alert to marketing, the pace and speed with what leads are contacted is dropping.
The leads who you contact today may not be immediately ready to purchase form yourselves. However, being the first to speak to them, offer your services and build that rapport you will definitely be at the forefront of their minds. This is also a great opportunity to show them your customer service skills, and really make that first impression count.
- 90% of customers say videos help them when making buying decisions
There is a vast increase in the world of video marketing when it comes to producing quality and engaging content. What video does have over the conventional blog is that it allows to get across lots of information but in an engaging format. Video marketing can be in the form of more about your business, your products or even guides on how to use what you are selling.
When it comes to video marketing ensure that it is tailored to the audience you are trying to attract. This will be key, and also ensure that you have a good conversion rate. Call to actions and also links to your site help to make that transition between the video to your product a lot smoother.
- Marketers who prioritise blogging efforts are 13x more likely to see a positive ROI
Content is always going to be king, and the way in which you produce your content is also going to be vital to success. Blogging is one the most commonly used forms, but if you are able to add real value you will see the benefits. Organic traffic is a great way to generate leads, and convert them using a variety of tactics
When it comes to blogging, make sure you build a strategy and target the specific keywords you want to rank for. This should then make it easier for your audience to find you via searches and also gives you a potentially better audience amount.
As you can see from above the 5 lead generation statistics you should know in 2020 are just the very tip of the iceberg. But they all focused around content be that video or blogging. Content is vital to the importance of your business and gaining that market presence you so wish to have.
For more marketing related contact take a look at our Knowledge Hub.