One of the main focuses of your business should be SEO. It is a key component of any business to ensure your website ranks high on the search engine. This will get people to visit your website, which will in turn gain customers for your business. In our latest article, we discuss the best 7 ways to easily improve SEO for your business.
What is SEO?
SEO stands for Search Engine Optimisation. It is the process of improving your website to increase its visibility on the search engine. The better the SEO is for your website, the higher up your website will appear on the search engine.
For example, if someone searches ‘What is Lead Generation’, and you have your website SEO’d correctly and you have relevant content, then you can appear on this search. If your SEO is not correctly done, you are less likely to appear on the search.
How Does SEO Work?
SEO is an organic process. You can’t pay Google to get higher organic search rankings, unlike paid adverts. There are many different types of paid advertisements, and if you want to learn more about PPC, check out our article ‘The Beginners Guide to PPC’.
SEO works by search engines using bots to crawl pages of the internet. Google and Bing are two of the main search engines. The bots will go from site to site, and collect information about the pages, and put them into an index. And then an algorithm will analyse all the pages in the index. During the analysis it will take into account hundreds of different factors which determines the order the pages appear on the search engine when a specific keyword is searched.
The main elements of technical SEO are:
- On page SEO
- Key word density
- Meta tags including your key words
- Page titles
- H1, H2, H3, H4 headers for title headings
- Backlink profile
- Broken link profile
- A secure website
- A fast running website (you can test your website speed with PageSpeed Insights)
Ensuring that you optimise your website and the content on it will rank it higher on search engines. Here are our 7 tips to easily improve your SEO. And the better your overall website SEO is, the higher you will rank on the search engines.
7 Ways to Easily Improve SEO for your Business
- Keep your domain name.
If you have had your domain name for many years, it is important that you keep your domain name. Many search engines place a value on the length of time that a business has owned their domain name. And it is viewed as a sign of stability. And think of all the pages and content you have created over the years. Google, or other search engines, will recognise this and rank you higher.
However, if you are having a rebrand or even a relaunch, you might want to start from scratch. SEO is a long process and you won’t see results overnight. Keep this in mind when starting up your new website.
- Find your USP and tell the world.
Every business will have it’s own unique USP, Unique Selling Point. At Lead Genera we are known for our lead generation and great web development. You must ensure that your viewers are aware of your USP by using it all over your website.
This will also help with your SEO and ranking. If you sell the best hoovers on the market, and someone types ‘the best hoover’ into the search engine, then you are going to rank for that term. The more you use your USP over your website, the more search engines will recognise you for that factor.
- Fix any link issues or 404 errors.
If your website has link issues, then you need to fix them fast. They are an important component of SEO. The search engine pays close attention to links when ranking them on the search engine. If you have a broken link on your website, you may be ranked lower for this. Because your website is not deemed as high-quality.
Firstly, you will need to identify any broken links on your website. You can use Ahrefs for this, (they have a free trail that you can use to identify your broken links). Then, you will need to fix them. Once they are fixed, you are going to rank higher on the search engines.
- Focus on your whole website.
Many people will tell you that you only need to focus on SEOing your articles on your website. However, you need to make sure your whole website is SEO’d correctly. If you aren’t focusing on the small details of your website, the search engines will rank them lower. The more you talk about your keywords on your website, the more likely you are to rank higher on the search engines. By doing this you can easily improve the SEO for your business.
Some simple ways that you can make sure your keywords are included on your website are:
– Writing the keywords in the title images
– Having keywords in the title pages
– Including keywords in your web pages, such as the Home Page and the About page.
- Get your business on social media.
Social media is where everyone is. If you haven’t got your business on social media yet, get it on there as soon as possible. It is a great way to market your business to a large audience. And it helps greatly with the SEO for your business.If you write an article for your website, and then share it on a social media platform such as Facebook, then the popularity of the article will have a positive impact. It will increase the businesses search engine rankings and easily improve SEO for your business.
- Give your audience as much value as possible.
Just because you have great SEO on your website because you’ve written great articles and copy on your website, doesn’t mean you are giving value. In terms of SEO, quality is more important than quantity. You want your audience to get value from visiting your website and returning at a later date. If you aren’t giving value, they won’t return and this can damage your websites SEO and search engine ranking.
When creating content, ensure that it has value for your audience. Create relevant articles for them and think about what they want to learn. The more value you offer, the more time they will spend on your website. In turn this will help your website overall.
- Ensure you have a good online representation.
If you are struggling to get good reviews, this may impact your business. Search engines will recognise the review websites as relevant to your business, as it is all about your business, and rank them higher. This means people are more likely to find the bad reviews and be put off purchasing from your business.
A simple way to fix this is to ask good and loyal customers to submit reviews on sites such as Google, Trustpilot and Yelp. If you do have any negative reviews, ensure you respond professionally.
SEO is an important part to all businesses. The 7 ways to easily improve SEO for your business can help you increase your search engine rankings. And now it is time to implement them. As more and more businesses are improving their SEO, you have to make sure you are ahead of them and get your website to the top of the search engines.
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