The 10 Best Social Media And Content Apps For 2021 by Lead Genera
Content Marketing

The 10 Best Social Media and Content Apps for 2021

In this article, we take an in-depth look at the 10 best social media and content apps for 2021.

*Edit: This article is now for the best 11 social media and content apps. See if you can spot the new one that’s made the list! 😉

Each and every year technology advances with an abundance of new platforms. With 2020 being a year like no other, 2021 is set to be full of new social media and content applications as we adapt to this new global way of living and working.

As with every year, there will be your mainstay platforms, but there is also a number of new companies that continue to break the mould and make it to our top 10:

Table of contents:



    Social Bee Logo - The 10 Best Social Media and Content Apps for 2021

    With SocialBee, you get more leads from social media with less effort. Their intuitive platform provides you with all the Social Media Management Tools you could ever dream of. You can automate your social media posting, directly to all of your favourite networks, so you can focus on what truly matters.

    SocialBee’s Workspaces helps to minimize risk and make sure that you don’t post anything on the wrong profiles by mistake.

    What we love most: The category-based, evergreen posting features. This is what separates SocialBee from the rest. Instead of churning out loads of posts on your own made-up a schedule, you can schedule with categories in mind. This ensures you get the best content mix across all your social profiles, just like the best social media marketers do.

    Hands down, this is our favourite social media management software ever, and we’ve tried them all.

    Get started with a 14 day free trial, no cc required: sign up here

    Top Social Media and Content Apps by Lead Genera -

  is a Work Operating System (Work OS) that powers teams to run projects and workflows with confidence. It’s a simple, but intuitive, Work OS for teams to shape workflows, adjust to shifting needs, create transparency, connect collaboratively, and stop doing manual grunt work. makes teamwork click. has a modern and attractive interface, and it’s fairly easy to use. Considering similar apps offer a free tier of service and more straightforward subscription options though, could be more competitive cost-wise. If you’re familiar with work-management apps, may remind you of Airtable or Asana.

    Get started by creating your own workspace


    TikTok Logo - The 10 Best Social Media and Content Apps for 2021

    Dance crazes and new music is the theme here, but with multiple lockdowns globally, people have taken to TikTok as a way to entertain themselves and their friends. Influencers have also flocked to the platform to join the hype.

    TikTok does boast one of the largest growth percentages in 2020, and this certainly does not look to stop in 2021. Especially with more focus on monetising the platform for those with large followings.

    Get started by downloading the TikTok app on the Google Play or Apple Store


    Trello Logo - The 10 Best Social Media and Content Apps for 2021

    With remote working being the new normal in 2021, platforms such as Trello are really benefitting from an increased amount of membership. Trello is a project-based platform, which works on a “boards” basis ideal for organising teams, and ensuring that collaboration on projects is most effective.

    By being able to associate specific tasks, communicate in each task, and track end dates it really is a great tool for those that are working away from the office. Not to mention a great to bring the team together in one environment.

    To get started, Sign Up for Trello for Free


    Reddit Logo - The 10 Best Social Media and Content Apps for 2021

    Reddit is the left-field option in our top 10, however, it did make waves at the end of 2020. With some high profile revelations coming from Reddit it has definitely grown in popularity, even though it is a platform that has been around since 2005.

    For those that do not know Reddit, is effectively a collection of online forums and discussions which allow the user to vote and interact with. Conspiracy theories seem to be a popular feature on this platform, leading peoples more curious sides to take over.

    To get started, register your free account on Reddit today


    LinkedIN Logo - The 10 Best Social Media and Content Apps for 2021

    Business networking has changed as we know it due to the global pandemic taking hold. The conventional meeting in a room is a thing of the past, so the virtual way is the only way forward. LinkedIn last year saw one of its best years to date with a new member every 2 seconds.

    2021 looks to be a great year for the platform as they introduce more functionality, and the chance to really network with those that are either potential customers, or that operate within your chosen field.

    If you haven’t got one already, you can sign up for a LinkedIN account here


    Twitch Logo - The 10 Best Social Media and Content Apps for 2021

    More for the gaming community, but effectively a great way for people to create content. Twitch has seen a large growth in 2020, and this can also be seen moving into 2021. Gamers from all over the world are able to demonstrate their skills against others, creating a great community feel.

    With more and more people working from home or having the spare time you will see Twitch grow massively in 2021.

    To get started with streaming, you can sign up to Twitch here


    Instagram Logo - The 10 Best Social Media and Content Apps for 2021

    There are some platforms which will never drop out of our top 10, and Instagram is definitely one of them. Instagram has changed a lot in the last 12 months, with a new user interface which was controversial they took a risk and it definitely paid off.

    With the rise also of platforms such as TikTok, Instagram released the “Reels” section to their platform allowing users to create fun videos in line with the newest crazes online.

    Create your free Instagram account today


    Facebook Logo - The 10 Best Social Media and Content Apps for 2021

    No matter what year it is Facebook will always appear in the top 10. With its stories features and better filters, it really has changed in the last 12 months to cater to a new audience.

    From a business perspective, Facebook Business Manager now houses all of your ads, interactions and ad campaigns in one place. Making it easier for users to operate from one platform.

    If you don’t have one already, which would be rare, you can create a Facebook account here


    YouTube Logo - The 10 Best Social Media and Content Apps for 2021

    With an even bigger rise last year in video content, YouTube still remains in the top 10 of 2021. There has been an ever-growing presence for companies, and also individuals joining YouTube as a way of promoting their business, and also trying to reach a new demographic.

    As 2020 provoked the world to work from home even more so, the chance to sit and watch video content has enabled people to really engage their audiences, but also reach out to them on a personal level.

    Get started and create a free YouTube channel today


    Discord Logo -The 10 Best Social Media and Content Apps for 2021

    Communication has been a key focus for many in 2020 and is the same story in 2021. With a rise in SASS companies, more and more are utilising the discord app. Safer and also more secure than Whats App it can really bring teams together, especially when working on projects.

    Get started by creating your free Discord channel 

    To Conclude: The 10 Best Social Media and Content Apps for 2021

    It is safe to say that our top 10 social media and content apps of 2021 are only a snippet of what is out there in the market today. With so many new platforms making a breakthrough, there is now more choice than ever on what you can use be that personally or in your business. It is safe to say, however, that our top 10 is made up of what we feel will have the best impact for you, but also have shown real potential moving into this new year.