SEO is a vital part of your marketing strategy, and linking this with your wordpress website is vitally important. WordPress enables you to use a series of plugins which can give you an SEO rating, and ultimately give you points to improve on. However, if you are new to SEO and also wordpress you may find it hard to figure out which one to use. This article will show you the 5 best SEO plugins and tools.
What is a WordPress Plugin?
A wordpress plugin is a piece of software that allows you to add functions to your website. By extending the functions and features of your website you are able to do more on your site, and ultimately improve it.
What is an SEO Tool
SEO tools are used to aid your SEO, and help you to produce a better ranking, or conduct some form of analysis. The tools you can use are varied, and do really help to increase your SEO elements.
The Best 5 for SEO
Below are the best 5 SEO tools and plugins which you can use with WordPress. This is not an extensive list, but is the most popular, and also the most commonly used in the marketing and web design world.
- Yoast SEO
The first on our 5 best SEO tools and plugins is Yoast. Yoast is the best SEO plugin for wordpress, and is also the most widely used. The tool itself helps you to best SEO optimise your content, and help with its ranking. SEO is important for a website’s content as it allows you to then look to build some form of organic traffic.
Yoast analyses the content you are putting into your WordPress website and gives you a readability and also SEO score. This is done on a traffic light system to ensure it is easy to read and identify. Readability is based around sentence structure, formation of phrases and aldo the tenses in which you use. Readability is very important, as if it is not a pleasure to read for your audience they may not return.
On the SEO side it uses the search algorithms and shows you what you need to include. This can be internal and external links, meta descriptions and also how frequent your keywords are used. All of these elements are key to making sure that your content has the best chance to rank highly.
SEMRush is one of the most widely used SEO tools on the market. Many professionals in the world of marketing use it as a tool in order to conduct SEO audits, and also look at the general SEO health on your website. Using it to find organic keywords is its best feature as you do not have to worry about trying to do the research and find them yourself.
The tool acts as an SEO writing tool as well. Integrating well with wordpress makes it a great tool to write more friendly SEO content. This is because it helps you to improve your website content by focusing on the top 10 sites that are also ranking for keywords you have highlighted. Giving you the chance to rank above them.
- Screaming Frog
Screaming Frog is a great tool to conduct SEO audits with. An SEO audit is the process of looking at the SEO with a given page, and then looking where it can be improved. Screaming Frog looks at the various elements such as internal links, external links, Meta Tags, H1 & H2 Headings and responsiveness.
The report that is generated is a great way to determine how a page is ranking, and why it may not be ranking as well as others. From this SEO audit, you can make a decision on what needs to be done to help your business. Many marketers and bloggers use this software as it allows them to improve their content ranking.
- Google Search Console
Google search console is a great analytics tool in the world of marketing. As Google is one of the most used search engines this gives you a great understanding how your content, and also website is performing. Using this analytical platform can really help show you where your keywords are best used, and also how many clicks/impressions you have.
By narrowing down your keywords, and seeing their ranking you can see how effective they are. A lack of impressions and also a lower ranking means that either the SEO has not been done correctly. Or, the keywords you are using are competitive. Either way a change is needed.
The search console is also good if you are migrating a large number of content from one site to another. Being able to see the impressions, and also site ranking help to make this decision a lot easier to make.
Ahrefs is an all in one SEO tool which is utilised by many marketers, bloggers and businesses with a marketing function. In terms of its popularity it rivals SEMRush and is a very popular tool to be used. It does have many of the same functions as its counterpart as well.
The tool allows you to do keywords research which is a vital component of SEO. Knowing what keywords your competitors use, and also how well they rank is a great way to build an SEO strategy. Alongside keywords, it also looks at backlinks and further competition analysis. Backlinks are a key component of SEO, and also are beneficials to building relationships with similar businesses.
As you can see using plugins for wordpress, and also SEO tools are really beneficial for your website. WordPress is a great platform to build your website on, and the plugins that can be added make it very user friendly and flexible. The SEO tools you can also use help to make your website built on wordpress stand out. The 5 best WordPress plugins and tools is a really great way to transform your online presence.
Take a look at our Knowledge Hub for more examples of how best to conduct your marketing.