Is 2020 the year in which you kick off your content campaign? If it is then you need to know how to use SEO. SEO will transform the way in which your content and website is found. Not to mention the process being very simple. The Ultimate Guide to SEO shows the basics you need to implement and understand to be successful. Lets begin!
What is SEO & How does it work?
SEO stands for Search Engine Optimisation. SEO is the process that is undertaken to improve your search engine rankings. This is completed by companies and businesses who want their content and their websites to be found online.
When people search for phrases on google, bing or yahoo to name a few, the way in which the engine will find suggestions will be based on how well SEO has been undertaken. If you have a strong SEO your google ranking will be higher, meaning you are found easier and more frequently. If your SEO is weak then you will rank lower and not be found as often.
Types of Keywords
There are two different types of keywords which are used in SEO. They are Short Tail Keywords and Long Tail Keywords. Both are very effective in terms of SEO, however both can attract different types of searchers. We will touch upon ways in which to source key words, and even the applications you can use, however for now let’s look at the difference between Long and Short Tail Keywords.
Short Tail Keywords
A Short Tail Keyword is a search phrase made up of 1 to 3 words at a time. They can be very effective when trying to drive high volumes of visitors to your website due to their open nature. However, with this also comes the issue of how frequently they are used.
A frequently used search term can mean it is harder to be ranked higher on search engines such as bing or google. This is due to the volume of pages that are using them. However persevere, and spending time working on it will make your content rank higher.
Long Tail Keywords
A Long Tail kKeyword is a phrase that is more than 3 words long. As they are longer it means they can be more descriptive, so targeting your audience is easier. An interesting fact is that over 70% of the internet’s searches are made up of Long Tail Keywords
Unlike Short Tail, a Long Tail phrase will not generate as much traffic. This is because the phrases used narrow down the actual search. Now this may not be great to some businesses, however a more specific search should generate a greater chance of converting those searching for your products or services.
If you want to do some more research into Keywords check out this blog by Wordstream on what they feel you should be considering. SEO Keywords: How Better Keyword Research Gets You Better Results
3 Best Applications for SEO Keywords
If you are new to SEO generating keywords could be difficult. There are some great applications out there which can help, and also make your content more noticeable to its audience. As part of the ultimate guide to SEO, these are our top 3 applications at the moment:
- Google Keyword Planner
In more recent times Google has developed some great applications to assist people with their SEO. Keyword planner is very much the same. The application is very easy to use, and works by pairing words together, and suggesting other phrases which have been searched for previously.
- Google Trends
Another great application from Google, and one that works very similar to Keyword Planner. Upon inputting your chosen keyword, the application will search Google to see how much traffic this phrase and associated phrases has generated.
- Keyword Tool.io
Thirdly is the Keyword Tool. This is a great application if you are looking for long tail keywords. Input your chosen search topic or short word version and it suggests the top 5 long tail searches for that term.
As you can see SEO is a major part of getting your content noticed, and the process to do this is very basic. Making sure you are using a mixture of short and long tail keywords, and ensuring the correct phrases are in your content will make it more noticeable when being searched for. And do not forget, it’s not just your blogs and articles. It’s the content on your website as well.
If you liked our ultimate guide to SEO, then take a look at how Lead Generation and SEO link together. SEO and Lead Generation