Lead Generation and the process behind it has been around for many years. However more so in recent times it has become a focus point. With more competitive market spaces, and the need to build extra revenue streams has put a spot light on how you generate leads. In this article we will look at why is Lead Generation important for your business.
What is Lead Generation?
Lead Generation is the process of generating leads in order to build your company’s revenue. As well as building out its client/customer base. Conducting Lead Generation can be done in a variety of ways, ways in which will be discussed in this article.
How Do I Generate Leads?
Lead Generation can be done in many forms, and not every way will be applicable and suitable for your business. Generating Leads is about assessing what your audience is looking for, and how you are going to be best approaching them. Therefore, some of the ways in which you can conduct Lead Generation are as follows:-
- Social Media Marketing
Social Media has seen its rise over the past 10 years, with the inclusion of some really key platforms for promoting your business. Twitter, Instagram, Facebook and LinkedIn have all seen their rise, and businesses are utilising these on a daily basis.
What you post on social media can have an impact on your lead generation. Promoting your content is going to be the best use of social media, as it’s a way to grow your organic traffic. Linking your social media following with blogs/articles that you have written is a great way for them to build confidence in your brand. But also, be linked to your website so they can build more of an association with your business.
Content is one of the most powerful tools you can utilise in marketing. Especially if you are looking to build out your organic following. Your audience requires the content as it gives them a first impression of your business. As well as helping to start building a trust within your business.
In terms of content type, we are referring to two elements. One would be your content on your website. And secondly would be blogs/articles you write and promote. Both will need to be optimised with various SEO techniques in order for them to rank on search engines. SEO stands for search engine optimisation, and its most basic form is keywords, links and structure.
Looking at the content on your website you need to ensure that you are using the right keywords to get the pages ranking. The same applies to your blogs/articles. Ensure you are looking at keywords which you can use, and also the key search terms which your audience look for. This will give you a good basis to work from.
In relation to how this helps lead generation, is due to the key search terms. Being ranked higher on search engines means you have a better chance of being found by your audience. The SEO element of content helps you to do this, and could help to generate extra traffic to your website.
- Paid Advertising or PPC
PPC (Pay-Per-Click) is another way to market your business to your audience. Paid Advertising as it suggests is paid, which means there is an investment needed from a business in order to conduct it.
This type of advertising allows you to approach the demographic, age range and even location for where your target audience may be. This can therefore help to bring in new people outside of your organic search methods.
In relation to Lead Generation PPC allows your adverts or business to appear in the first few sections of a search engine such as google or bing. You utilise keywords, and allocate your budget to them words to get you ranking on various search engines. PPC does have its risks, and does require a lot of planning before going ahead. However, it can produce great results when done correctly.
What Does This Mean For My Business?
Lead Generation when done correctly can really impact a business and take it to the next level. Generating leads is all about creating a sales pipeline, and gives you a chance to turn them from prospects to paying customers and clients.
An increased revenue can mean a lot more than money in the bank. But also a chance to expand the business with extra staff, bigger working location and even an increased products and services range. Ultimately, conducting your lead generation properly can really propel your business forward.
Lead Generation in itself is a very important element of building your business, and ensuring that you are able to generate enough revenue to continue your growth. How you conduct your lead generation is going to be different for each industry and sector. What is going to be the same however is why lead generation is important for your business. Ultimately it is to help generate revenue.
To see some of the ways in which marketing can help your business then take a look at our Knowledge Hub.