The audit typically begins with an analysis of the website’s sitemap, which lists all the pages on the site. The audit will look at how the pages are organised, how they are linked, and how the sitemap is structured.The website’s load speed is another important factor, as slow load times can negatively impact a site’s ranking. The audit will identify any performance issues that may be causing slow page load times and provide suggestions on how to address them.Another important factor in a technical SEO audit is the website’s URL structure. URLs should be short, descriptive, and easy to read, as this can affect the site’s ranking.The audit will examine the website’s URLs to ensure that they are properly structured and optimised for search engines.By identifying any technical errors and providing recommendations for improvement, the audit can help businesses to improve their search engine ranking, attract more traffic to their site, and ultimately increase conversions and sales.