Find out more about
LEAD GENERATION
SERVICES

Leveraging digital or online lead generation necessitates a sophisticated array of campaigns, techniques, and strategies, each tailored to unique platforms. It’s essential to ensure these digital endeavours harmonise, from your website to paid search initiatives.

With our lead generation services, we possess the expertise to intertwine these elements seamlessly, amplifying your investment returns while minimising wastage.

In the digital era, social media has firmly embedded itself into the daily routines of billions worldwide. With its ever-changing dynamics, new platforms and features spring up frequently, transforming the landscape of user engagement and content sharing.

Understanding the fluid nature of social media marketing, we at Lead Genera harness our breadth of skills, experience, and cutting-edge knowledge to craft your robust online social media strategy. Our lead generation services don’t just adhere to the tried-and-tested; we stay abreast of emerging platforms and trends, allowing us to optimise your brand’s reach and relevance.

Our expertise spans across diverse platforms, including Instagram, TikTok, SnapChat, LinkedIn, YouTube, and other advertising platforms. Irrespective of where your target audience resides in the vast expanse of social media, we ensure your brand gains prominence, effectively converting social interactions into actionable business leads. Embark on your social media marketing journey with us and witness your lead generation skyrocket.

Organic social media plays a vital role in lead generation. At Lead Genera, we leverage major social media platforms to enhance brand visibility and engage potential customers. Our team curates engaging content that resonates with your audience, driving interaction and shares, thereby boosting your brand visibility and generating valuable leads.

We tap into relevant communities and discussions to position your brand as an industry leader, resulting in qualified leads and enhanced brand reputation. With our services, we aim to connect with your audience on a deeper level, guide them towards conversion, and maintain an organic, customer-centric approach.

Social Media can stimulate desire, potentially piquing interest in products or services not previously on a customer’s radar. In contrast, search engine advertising presents your brand, products, and services to a wider audience who may not be familiar with your company. This strategy reaches individuals who could be prospecting your competitors or are on the verge of making a purchase decision.

In different regions, the landscape of search engine usage varies. In the UK, Google leads with 86% of users, trailed by Microsoft’s Bing with 10%. Similarly, in the USA, Google holds an impressive 88% market share, while Bing lags behind with around 6.5%. On a global scale, Google’s dominance continues unabated, accounting for more than 90% of all search traffic worldwide.

Pay Per Click (PPC), often synonymous with Google Ads or Bing Ads on search engine results pages (SERPs), is a crucial component of our lead generation services. With Google processing approximately 3.5 billion searches daily in the UK and an astounding 5.6 billion searches per day worldwide, it presents a potent platform for any ad campaign. A PPC campaign offers targeted reach, adjustable budgets, and tailored keywords, all designed to draw potential customers to your website and away from your competitors’.

B2B sales and marketing follow a distinctive business model that necessitates a specialised approach. At Lead Genera, our expertly curated B2B lead generation services employ organic SEO campaigns as the cornerstone of capturing high-quality business leads. This strategic decision not only ensures your website performs optimally in search engine rankings but also positions your brand in the spotlight in an increasingly competitive digital landscape.

Our lead generation services enhance your digital presence, enabling your website to effectively facilitate rewarding email marketing and social media campaigns. These campaigns, integrated with organic SEO, weave a digital tapestry that captures and retains the interest of prospective clients. As an added benefit, a successful organic SEO campaign may potentially reduce your PPC expenditure, reflecting our commitment to providing the most cost-effective lead generation services.

The result? Your business stands as a beacon in your industry, attracting high-quality leads and converting them into loyal customers, making our B2B lead generation services an invaluable asset in your growth strategy.

B2C lead generation is a unique landscape that demands a distinct approach. At Lead Genera, we excel at creating tailored strategies that drive consumer engagement. We meticulously craft campaigns that resonate with your target consumers, using the right mix of digital marketing techniques.

From appealing social media campaigns to optimised search engine advertising, we ensure your brand captures the right attention. Our team implements retargeting measures and content marketing to engage potential customers, nurturing them through a journey that builds trust and loyalty. With our B2C lead generation services, we help position your brand where it matters most, fostering long-lasting relationships with your customers, boosting sales, and solidifying your market presence.

With a staggering 2.8 billion active users worldwide, Facebook’s global reach is undeniable. Our Facebook lead generation services leverage this extensive network, targeting specific user groups with striking visual marketing campaigns to spark interest and morph it into actionable sales leads.

Facebook Ads gives you a platform to converse with your target audience, irrespective of their location. These interactions not only boost brand awareness but also foster market share growth. With its cost-effectiveness, starting from just £1/day for advertising, comprehensive reporting tools, and a sophisticated algorithm, Facebook Ads optimises your campaign’s efficacy with each successive ad.

Ingenious features like website links allow Facebook to retarget visitors with future ads, broadening your brand’s presence in their online realm. Our objective is clear: to engrave your brand in the minds of potential customers, stimulating desire for your offerings, and inciting them to act on that interest. By bridging the gap between initial curiosity and final conversion, our Facebook lead generation services significantly amplify your business prospects on a global scale.

In a world where digital content consumption is rapidly evolving, TikTok has carved its niche, boasting billions of active users worldwide. The platform’s unique blend of short-form video content and interactive features have made it a marketing goldmine, especially among the younger demographic.

At Lead Genera, we understand the potential TikTok holds for businesses aiming to capture the attention of a diverse, engaged, and content-hungry audience. Our lead generation services are designed to leverage TikTok’s dynamic environment to not just boost your brand visibility, but also to convert that visibility into tangible leads.

We customise strategies that align with TikTok’s interactive nature, incorporating trending hashtags, engaging challenges, user-generated content, and more. Our goal is not just to make your brand a part of the TikTok community but to use its viral potential to generate high-quality leads that drive your business growth.

Whether you’re just starting out on TikTok or looking to enhance your existing presence, our lead generation services can help you tap into this platform’s immense potential and transform your follower count into an expanding customer base.

Email marketing remains one of the most powerful tools in a business’s arsenal when it comes to generating quality leads. Despite the rise of social media and other digital marketing channels, email continues to offer a personal, direct, and highly customisable method of reaching out to potential clients. With billions of people worldwide using email, the reach and potential of email marketing are enormous.

At Lead Genera, our lead generation services harness the full potential of email marketing to help your business grow. We tailor each email marketing campaign to resonate with your target audience, ensuring your message is heard, understood, and triggers the desired action.

Our services incorporate designing engaging newsletters, crafting compelling call-to-actions, segmenting your email lists for targeted campaigns, and implementing automation to streamline the process. We utilise advanced analytics to monitor the performance of each campaign, enabling us to tweak and adjust strategies for optimal results.

More than just sending emails, we aim to cultivate meaningful connections with your potential clients. We help nurture these leads through effective follow-up emails, informative content, and targeted promotions that lead them down the sales funnel, closer to conversion. With our email marketing lead generation services, we ensure every email sent serves a purpose in moving your business forward.