Why You Should Use Lookalike Audiences On Your Ad Campaigns

In this article we look to expand on the many reasons as to why you should use lookalike audiences on your ads campaigns.

In the fast paced every changing world, the digital marketing space is at the forefront of adaption.

It can, at times, feel almost impossible to keep up with the latest trends.

However, when it comes to marketing, there are a handful of fundamentals that you can always rely on.

Lookalike audiences is one of them.

What Is A Lookalike Audience?

A lookalike audience is a type of audience targeting that is leveraged on Facebook and other social media platforms.

It allows you to target users who share similar characteristics to your current customer base.

In other words, it helps you to find more people who are likely to be interested in your product or service.

Why You Should Use Lookalike Audiences On Your Ads Campaigns

There are many reasons as to why lookalike audiences should form a integral part of your ads campaigns.

We have compiled the top 3 reasons below.

Reach A Wider, But More Relevant, Audience

One of the main advantages of using lookalike audiences is that it allows you to reach a wider audience than you would normally be able to.

This is because lookalike audiences are not limited to those who already know about your brand or product.

Instead, lookalike audiences allow you to target users who share similar characteristics to your current customer base.

As a result, you are able to reach a wider audience that is more relevant to your product or service.

Increased ROI

If you were unsure, put simply ROI stands for Return On Investment.

In other words, for every pound you spend, how much do you get in return?

In business this is one of the most essential metrics when measuring the success of any marketing campaign.

An advantage of using lookalike audiences is that it can help to increase your ROI.

This is because lookalike audiences allow you to target users who are more likely to be interested in your product or service.

As a result, you are able to generate more leads and sales from your ads campaigns.

Save Time And Money

Lookalike audiences can also help you to save time and money on your ads campaigns.

We all know the painful process of having to spend more to gather data for future optimisations.

Trust me, we know the pain this can cause.

A lookalike audience allows you to get a head start on this.

Targeting only those who are mostly like to convert.

As a result, you don’t have to waste time and money on ads that are not relevant to your target audience.

There are many advantages to using lookalike audiences on your ads campaigns.

Lookalike audiences allow you to reach a wider, more relevant audience, increase your ROI and save time and money on your ads campaigns.

If you’re not using lookalike audiences on your ads campaigns, then you’re missing out on a valuable opportunity to grow your business.

Why Is a Lookalike Audience Important?

A lookalike audience is a type of audience targeting on Facebook that allows you to target users in a spectacular way.

The audience is built of those who share similar characteristics to your current customer base.

In other words, it helps you to find more people who are likely to be interested in your product or service.

On paper this suggests the lookalike audience is as close to your current audience as you can get.

How It All Works

At your finger tips you have access to a hyper targeted customer list.

It would not make sense to not take full advantage of this opportunity.

A audience list built from people that share similar traits and characteristics to those already in your database.

And this isn’t a shot in the dark.

This statement is backed by the thousands upon thousands of data touchpoints algorithms such as Facebook have on each user.

Leveraging data from 2.7 Billion people.

Yes, billion.

Here is a list of the surface level characteristics that algorithms gather for our advantage:

• What are your interests?
• What time of day do you use social media?
• How long do you use social media for?
• What type of content do you interact with? Videos, photos, stories?
• Where you live
• Your friends and who you interact with
• The activity of those who you spend time with
• Your job
• Your average social media session times
• Brands you like
• Trends you’re currently following
• Things you buy

The list goes on and on.

The amount of data is frightening.

But as someone looking to expand their business this should give you goosebumps.

All this opportunity at our finger tips.

It’s essential we’re able to use this data to our advantage but this isn’t an over night process.

If you wish to learn more visit LeadGenera here (https://leadgenera.com).

And find out how you can take your business to the next level.

Interest Based Targeting vs Lookalike Audiences

If you’re just getting started advertising on Facebook chances are, you don’t yet have a large volume of consumer data.

If this sounds like you then interest based targeting is a good place to start.

To get started, try testing a variety of hobbies to determine which ones work and gain some traction.

You can then start building your customer base and gather enough Meta pixel data from your website.

Allowing you to begin to upscale your targeting methods and use lookalike audiences.

Lookalike audiences, as I previously noted, reveal unexpected similarities among your target audience.

Which, if used correctly, can be drastically more effective than interest-based targeting.

Facebook’s algorithm considers a variety of variables while building lookalike audiences.

It also narrows the pool of people used to find your ideal target persona.

As we’ve previously touched on, when recording a person’s interests on Facebook, the site consults a large number of individuals.

There are many levels of interest in similar themes.

Furthermore, an interest might become irrelevant at some time.

However, when Facebook considers only the specific set of people you are interested in and examines all of their characteristics thoroughly.

It’s able to create an excellent targeting tool, that’s highly effective.

This alone is the main reason as to why lookalike audiences outperform interest targeting when on the subject of acquiring new customers.

What You Should Be Doing

If you’re not already using lookalike audiences you need to get started.

NOW.

You’re missing out on a critical aspect of your marketing campaigns.

There’s no excuse not to be using lookalike audiences in today’s climate.

If you’re looking for more information on lookalike audiences or how to use them in your marketing campaigns, contact Lead Genera today.

We can help you get started and make sure you’re getting the most out of your lookalike audience.

Saving you time and money.

Don’t miss out on this opportunity to grow your business. Start using lookalike audiences today!