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Advantages of Digital Marketing for Energy Companies
Why should energy companies be using digital marketing? Most digital marketing agencies will tell you that energy companies should be using digital
Why Bid on Branded Terms?
What are branded search terms? Branded terms are words or phrases that include a brand name. For example, if you searched for “Nike shoes,”
What Are Rich Results?
What are rich results? Rich results are search results that go beyond the standard blue link. They may include rich snippets, which are designed to give
What is the Best Site Structure for SEO?
Site structure affects many aspects of your website. It is advantageous to create and build upon a logical structure for better user experience, creating a flow of
Why using PPC for eCommerce is Crucial
Why use PPC for eCommerce? PPC is a great way to drive traffic to your eCommerce store. By targeting relevant keywords, you can attract potential customers
What is Keyword Mapping?
What is keyword mapping? Keyword mapping is the process of matching specific keywords to particular pages on a website. This also acts as a central point for
What is Hreflang and How do I use it for SEO?
What is hreflang? Hreflang tags are used to specify the language and regional targeting of a website or web page. They are placed in the HTML code and help
Understanding The Advantages of International SEO Services
Taking your website to new countries opens up a whole host of opportunities and possibilities. Adopting the right approach is the key to success, and international
What To Know About GA4
A controversial decision to many, Google has decided that it will sunset Universal Analytics in July 2023 in favour of the new version –
Bing Ads v Google Ads: The Knowledge Hub Guide
Bing Ads can often be overlooked in the landscape of PPC advertising. It is, however, a worthwhile consideration. When we evaluate the question of Bing Ads v Google
What You Need To Know About SEO For Shopify
At its core, SEO for Shopify is about making your store more visible