If you own or run a business, you probably have a brand for it. Branding is the process of creating a strong, positive image of your company, products, and services. It’s key to helping your business to stand out in the market place. Branding is important because it’s what your audience sees first. They build an association with your logo, colour scheme, and messages.
But what is a brand ambassador?
A brand ambassador is a person who represents your company or business in a positive light.
They help to build trust with your audience of potential customers. Ultimately they help to bring consumers closer to your business.
What is a Brand Ambassador?
A brand ambassador is a person who is employed to represent a brand in a positive light.
By doing so, they help to increase brand awareness and sales. A key element is to use promotional strategies that strengthen the customer service relationship.
A brand ambassador helps to draw awareness to your brand. Their job is to turn people who are looking at your brand into customers.
Traditionally, this was face to face, now it’s via your digital platforms. Whether it’s through your website, social media, or online advertising platforms. Additionally, they give your brand a level of trustworthiness too.
Social Media Brand Ambassador
Social media brand ambassadors are also known as micro-influencers.
They help to spread the word about your company by posting about it on social media and promoting your brand or products. They also help to create awareness and drive traffic to your business website.
A brand ambassador should be an enthusiastic person who has a lot of experience with social media.
They will be creating content including blogs, newsletters, and product descriptions. Along with creating social media posts, images, and adverts. Moreover, they need to be trustworthy and courteous with any online responses and posts.
Help Build a Community
Brand ambassadors are helpful in matching your brand to the right customers.
This can be done by building up a community of like-minded customers. Hence, improving customer loyalty. Brand ambassadors can help with this by building up content or responding to posts which in turn, builds up a community of followers.
The followers or users then get to know more about your brand awareness and reputation. As the relationship grows, potential customers get to know your business which then hopefully leads to more sales.
Do I Need One for My Business?
Marketing is evolving over time, particularly in terms of digital and online business.
You can view brand ambassadors as an essential element to your marketing team. They provide the human aspect of your business. From emails to messages and responding to online posts, a brand ambassador can provide the friendly and approachable voice of your company.
They help to raise awareness of your brand through different platforms to then encourage visitors to turn into customers. Hence, brand ambassadors are great for boosting sales.
All brand ambassadors are paid marketers in the sense that they either get regular payments from your company or a negotiated benefit. Even if they start as volunteers, they will have some form of benefit, in terms of a freebie, discount, or product from your business.
Benefits of a Brand Ambassador
There are many benefits to having a brand ambassador. As well as promoting your brand, they can also help to defend it.
Perhaps there is a negative opinion or comment on your social media site about your business or products. A brand ambassador is able to calm the situation and talk in a positive light about your business. Thus ensuring that any negative attention is addressed immediately and doesn’t damage your business.
A brand ambassador can be an employee or customer who genuinely loves your brand. Bringing that person on board as an ambassador means that you will have someone to speak positively about your business to the public with enthusiasm.
Things to Consider Before Taking on a Brand Ambassador
Brand ambassadors do not need to be famous people, but it’s important that they are good consumers and active on social media. For example, they need to be fully on board with your brand and key messages. There’s not much point in a half-hearted response.
Furthermore, the public is wise to insincere promotion.
Your brand ambassadors need to be enthusiastic and outgoing about your business, product, or service.
However, they also need to use social media thoughtfully and give excellent customer service. Brand ambassadors provide the human aspect to your marketing campaigns. The more people get to know your brand, the more likely they are to buy from your company or business.
They can also help to build up positive online reviews and comments which affects the way potential customers view your products.
Customers are quick enough to write and post bad reviews, but are not as forthcoming with positive ones. Brand ambassadors will be able to respond to the reviews, both negative and positive, and help to build up a personal relationship with customers.
To sum up, a brand ambassador is a person who you choose to represent your company with a positive tone of voice.
Their main duty is to speak positively about your brand and tell other people about your products and services.
Very often, a good choice of a brand ambassador is someone who is already influential online. Or they know how to use social media to great effect. They can use their networks to create awareness and advocate for your products or services.
It doesn’t have to be a celebrity or a well-known person.
They should be able to market your brand and talk about it successfully. Additionally, they need to be on board with your key messages and ensure the right information about your brand is getting out.
Brand ambassadors work to get your company more visible. The visibility then leads to whatever you want to achieve. For example, if you want more sales, that’s what you will get. If you want more registrations for your event, they will promote that. In conclusion, brand ambassadors are part of your overall marketing strategy.