What’s The Point?
So you’ve got a website, but what if no-one knows you’re out there? What if you’ve got the best products and services at the right price, but no-one seems to be in the market for what you’re selling? Or maybe you just want to find more of your target audience, and increase sales. This is where Social Media Marketing comes in.
Facebook Lead Generation
There are over 40 million Facebook users in the UK alone, and we can target individual user groups with highly effective visual marketing campaigns to generate interest which develops into sales leads. Facebook Ads allows you to talk to your target audience in the comfort of their own home, with very cost effective messages that help you gain brand awareness and ultimately market share with advertising from as little as £1/day, along with full reporting tools and their incredible algorithm helping you to improve with each advert in your campaign.
They also have clever little things like links to your website which feed future ads on Facebook to people who have visited your website in the past. The goal here is to create a share-of-mind and develop desire for the products and services you offer.
Twitter Lead Generation
With over 15 millions users on Twitter in the UK marketplace, it isn’t a platform you can afford to ignore, especially with savvy competitors out there talking to your potential customers. Twitter uses an automated system called ‘Twitter Lead Gen Cards’, which allows you to generate leads directly within a tweet without having to leave the site.
A username, email address and twitter username are automatically pulled into the card, giving you prospects to follow-up with. While the audience is potentially smaller than Facebook’s, the style of communicating allows for a different tact and opens up another world of opportunity. The goal here is to create a share-of-mind and develop desire for the products and services you offer.
Social media marketing vs pay per click advertising.
The main difference between marketing on a social platform, like Facebook, Instagram and Twitter, and advertising on a search engine, like Google and Bing, is that people on a search engine are probably already looking for the kind of thing you offer – perhaps from a competitor, or through their online research – and much closer to buying something, whereas people on social media may not even know your company, your products and your services exist.
Social Media marketing creates brand recognition and reputation, developing desire for the products and services you offer, giving you the opportunity to persuade your potential customers to do business with you, and introduce yourself to an incredibly highly targeted audience.
However, the best way to get the most out of your marketing is to combine a well built website, with strong organic SEO, to social media marketing and PPC advertising. This way you cover everyone in their sales journey, from passive future-customers, to active today-and-tomorrow buyers.
Social media marketing vs traditional advertising.
Because the audience on social media can be targeted to only include people you consider to be perfect prospects – your target audience – you don’t waste money advertising to people who would never buy your product. This is a powerful way of creating future sales with very little outlay compared to traditional media, and with great reporting tools to help you understand it all.
Older media like newspapers, magazines and TV or radio reach massive audiences, but it is hard to know if they are relevant to your business. Plus, in today’s age of digital radio, online magazines and Sky television, it is getting harder to reach your audience, as one target audience can be spread over many different media sources.
People continue to consume media using a variety of traditional and modern, online platforms. But if you were to try and capture everyone across all media, you’d need Coca-cola’s global budget. For those of you who prefer value for money and cost effective investments, look no further than social media, coupled to a good PPC campaign, to make the most of your new website design.