Characters Interacting with call to actions on a phone
Call To Action (CTAs)

How To Effectively Use CTA’s

In the world of marketing standing out is key. Being able to generate more interest and engagement in your adverts is going to be key to success. This is where we introduce CTA’s. CTA’s or as they are also known calls to action is a way to get your audience to interact and do various things in which you need them to do. Companies that use CTA’s have a better chance of conversion. In our latest article we take a look at how to effectively use CTA’s.

What Is A Call To Action In Marketing?

In marketing your call to action is really important for your business, and forms a large part of your advertisement. Your CTA is telling your audience what they should do once they have found you. The more information that you provide within your CTA the better it is for all parties that are involved. Using a variety of techniques will only help to benefit your business.

What Are The Best Ways To Make Them Effective?

All over the internet there is CTA’s being used. Some of these are very apparent and some are not so. But what they do all have in common is the fact that they are used to attract and engage your audience regardless of what industry you are operating in. Some of the following techniques show how to use CTA’s effectively. These include the following:-

Use Strong Command Verbs

CTA’s are the perfect way to engage your audience and get them to do what you want. Being clear and concise with your CTA is definitely advised. Most adverts regardless of where they are placed do not have a lot of space, so getting your point across as best you can is definitely needed. 

Examples include if you are using an e-commerce website then start with words like buy, shop and order as these are all command words. Equally if you are promoting a newsletter then look at words including download and subscribe.

Use Words That Provoke Emotion or Enthusiasm

Getting people excited and enthused about your business is key. You want people to have no option but to use you so appealing to their emotions is very much the way to go. How things are worded can be the difference between failure and success. For example if you are wanting someone to book a holiday saying the phrase “book your holiday today” does not have the same effect as “plan your dream holiday today”. By adding a few words you can really take your customers’ thoughts to the next level.

Give Your Audience A Reason

Most of your audience are going to want to know what is in it for them. Focusing on what it is going to do for their lives or how it is going to benefit them is a key focus for CTA’s. If you give your audience the perfect reason to leave details, sign up or download something then you will more than likely increase conversion. 

Don’t Be Afraid To Get A Little Creative

Sometimes where most struggle is with the need to become creative in how they use CTA’s and also in what they write. Keeping them fresh, informative and engaging all pillars of success that cannot be ignored. Using the technique of A/B testing is a great way to understand what CTA’s are bringing you clicks and the others that are not working. 

CTA’s do not just work on websites and landing pages but are also associated very heavily with PPC. To get people to click on your paid campaigns, the way in which you word, structure and also insert CTA’s is going to be important. With such a focus on PPC, the avenue is becoming more and more popular which makes it harder to stand out. Therefore being more creative is a must.

To Conclude

How to effectively use CTA’s is a key part to a business and their overall marketing strategy. Companies that do this well have a better chance of being able to capture their audience and generate leads through the use of information gathering. Using the points above will only benefit your business in the long run. 

For more marketing related content take a look at our Knowledge Hub.

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