How To Setup Conversion Tracking In Google Ads by Lead Genera
Conversion Tracking

How To Setup Conversion Tracking In Google Ads

In this article you will learn how to setup conversion tracking in Google ads.

Google Ads is a powerful tool that allows you to track your lead generation and conversions. Setting up conversion tracking is essential to understanding your return on investment (ROI) and making sure your Google Ads campaigns are successful.

There are two steps to setting up conversion tracking in Google Ads: creating a conversion action, and adding the conversion tracking tag to your website.

Table of contents:

    Creating a Conversion Action

    A conversion action is an action that you want people to take on your website, such as subscribing to a newsletter or filling out a form.

    To create a conversion action, follow these steps:

    1. Sign in to your Google Ads account.
    2. Click the Tools icon in the top right-hand corner of the page .
    3. Click on the Conversions tab.
    4. Click the +Conversion button.
    5. Enter a name for your conversion action and choose the type of action.
    6. Configure the value and count settings for your conversion action.
    7. Choose when to track conversions and whether to include tax and shipping in your conversion value.
    8. Click Save and continue.

    Adding the Conversion Tracking Tag to Your Website

    The next step is to add the Google Ads conversion tracking tag to your website.

    This tag is a piece of code that needs to be added to every page where you want to track conversions.

    To get started, follow these steps:

    1. Sign in to your Google Ads account.
    2. Click the Tools icon in the top right-hand corner of the page.
    3. Click on the Conversions tab.
    4. Click Google Ads Tracking under the “Set up conversion tracking” section.
    5. Copy the code provided and paste it into the header of your website.
    6. Save your changes and publish on your website.
    7. You’re now ready to start tracking conversions in Google Ads!

    Be sure to check back often to see how your campaigns are performing and make adjustments as needed.

    How To Setup Conversion Tracking With Google Analytics

    If you’re using Google Analytics as well, you can also set up conversion tracking there.

    Google Analytics can track both online and offline conversions, so it’s a good idea to set it up even if you’re only using Google Ads for your digital marketing campaigns.

    The first step is to create a new goal in Google Analytics.

    To do this, follow these steps:

    1. Sign in to your Google Analytics account.
    2. Click on Admin in the left-hand sidebar.
    3. Select the View where you want to add the goal.
    4. Click on Goals in the View column.
    5. Click the +New Goal button.
    6. Enter a name for your goal and select the type of goal

    There are four types of goals:

    • Destination
    • Duration
    • Pages/Screens per session
    • and Event

    For conversion tracking, you’ll want to select either Destination or Event.

    1. For a Destination goal, you’ll need to enter the URL of the thank-you page people see after they complete a conversion
    2. For an Event goal, you’ll need to configure the Category, Action, and Label settings
    3. Click Save
    4. Your goal is now created and will start tracking conversions!

    To see how your campaigns are performing, go to the Conversions report in Google Analytics. This report will show you how many conversions each campaign has generated, as well as your conversion rate

    Your goal is now set up in Google Analytics!

    Why Is Conversion Tracking Important?

    Conversion tracking is important because it allows you to see which of your Google Ads campaigns are generating leads and sales, and which ones are not.

    This information is critical for understanding your ROI and making sure your Google Ads spend is worthwhile and not wasted.

    If you’re not tracking conversions, you won’t be able to accurately measure the success of your Google Ads campaigns.

    Without conversion tracking in place, you’ll be guessing at which keywords, ads, and campaigns are working and this is a recipe for disaster.

    Don’t leave your Google Ads campaigns to chance – make sure you’re tracking conversions so you can optimise for success.

    What Does Conversion Tracking Help You Measure?

    There are a few key things that Google Ads conversion tracking helps you measure:

    • The number of conversions each keyword generates
    • The number of conversions each ad generates
    • The number of conversions each campaign generates
    • Your overall Google Ads conversion rate
    • Your cost per conversion

    It’s important to have a deep understanding of all of the above if you are to succeed with your paid ads campaigns on the Google ads platform.

    How Many Conversions Can You Setup?

    You can track up to 15 different conversion actions in Google Ads.

    This gives you a lot of flexibility to track different types of conversions, such as sales, leads, sign-ups, downloads, and a lot more.

    If you’re not sure which conversions to track, start with the most important ones and then add additional conversion actions as needed.

    Remember – you can always add more later but you can’t go back and retroactively track conversions that you didn’t setup originally.

    Summary: Setting Up Conversion Tracking On Google Ads

    Conversion tracking is essential for any business that is running Google Ads campaigns.

    Without conversion tracking in place, you won’t be able to accurately measure your ROI or optimise your campaigns for success.

    Follow the steps outlined in this article to setup conversion tracking in Google Ads and start tracking your lead generation and sales today.

    If you have any questions or need help getting started, feel free to reach out to us here at Lead Genera and we’ll be more than happy to assist.