How To Write Birthday Emails | Lead Genera
Email Marketing

How To Write Birthday Emails

This article teaches you how to write birthday emails.

Creating a great birthday email can help with customer engagement and lead generation.

Table of contents:

    What Is a Birthday Email?

    These are emails that you send to customers or your subscribers near, or during their birthday.

    It aims to increase customer retention and sales.

    Why Are Birthday Emails Important?

    • You can keep on top of mind with customers.
    • Shows that you care about your customers.
    • Remind customers of your presence and that you can offer the solution they look for.
    • Display loyalty to your customers and subscribers.
    • Collect goodwill that helps generate word-of-mouth (WOM) and referrals.
    • Increase sales and customer retention.
    • Improve customer engagement.
    • Develop a sense of community.

    Birthday Emails: Best Practices

    When it comes to birthday emails, there are a few different types you can send.

    The best strategy is to mix up the types of emails you send, so your subscribers don’t get bored.

    Here are a few ideas:

    – A simple “Happy Birthday” email with a coupon or discount code.

    – A birthday email with: a special offer or freebie, a fun quiz or game, or an exclusive look at new products or features.

    No matter what type of birthday email you send, there are a few best practices to keep in mind.

    First, make sure the subject line is eye-catching and includes the word “birthday.” This will help ensure your email stands out in the crowded inbox.

    Next, personalize the email as much as possible. Include the subscriber’s name in the subject line and body of the email.

    And if you have their birthday, be sure to mention that of course! You can personalize further by using data about: their favourite products and nearby location.

    Try not to send them a discount during this special day, so that you can keep on top of mind with your subscribers.

    If you are a high-end luxury business, you could offer free shipping so that you don’t reduce the value of your products.

    The email should be fun, friendly and creative.

    Setting up an automated birthday email that you can send to your subscribers would make things easier for you.

    Try to collect customer birthday information at the beginning of your relationship with them.

    Finally, don’t forget the call-to-action (CTA). What do you want your subscribers to do after reading your birthday email? Make it easy for them to take action by including a clear, noticeable, and concise CTA.

    By following these best practices, you can be sure your birthday emails will stand out and get results.

    So put them to good use and Happy Birthday!

    Now that you know how to write birthday emails, next we look at how to find out a customer’s birthday.

    What if I Don’t Know the Birthday of My Customers?

    These are things you can do to collect their birthday information:

    • Send them a survey.
    • Add a birthday field in the sign up form.
    • Ask them to update their birthday on their profile.

    Where Can I Make Birthday Emails?

    There are many email marketing tools like the one from HubSpot, which you can use to create great birthday emails that follows best practices.


    So, birthday emails are a great way to drive leads and generate sales for your business.

    It can also help improve your relationship with customers and email subscribers.

    Try to follow these best practices as inspiration, and might be able to create birthday emails that will be effective in achieving your desired results.

    Check out the email marketing section of our Knowledge Hub to learn more about other types of marketing emails.

    If you need help with email marketing, you can also chat with us.

    Sign up to our newsletter to receive more marketing insights from us.