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Promotional Emails: Best Practices and Examples
This article focuses on promotional emails best practices and examples.
When it comes to email marketing, there is no one-size-fits-all solution.
The best way to create successful promotional emails is to use a variety of strategies and tactics, depending on your goals and audience.
Table of contents:
What Is a Promotional Email?
Promotional emails are a type of email that tries to promote your products and services to potential customers, current customers, and email subscribers.
Why Are Promotional Emails Important?
It helps to convert subscribers into customers, by promoting your products and services.
The final goal is to convert customers into advocates of your brand. A great promotional email will encourage people to keep buying from you, which encourages loyalty.
Examples of Promotional Emails
- Limited-Time Offers
- Sales Promotion Emails
- Subscriber-Special Offers
- Product-Launch Emails
- New Arrival Emails
- Seasonal Campaigns
- Giveaway Emails
This is a discount, deal, gift, or reward a buyer if they buy something from you during a particular time mentioned in that email.
It is often used to encourage people to buy, because it creates a sense of urgency that tries to make consumers decide quickly about a possible purchase.
Sales Promotion Emails
This can help to increase your chance of converting subscribers because you will promote your upcoming, or current sales, by sending emails to them.
This can be special discount codes that you send to those already in your email list, which are your subscribers.
Give your subscribers the right incentives because you could convert them into customers and brand evangelists.
You will send this type of email when you are about to release a new product line, a feature, and more.
This can engage the readers, make them curious and helps to keep your brand on top of mind.
New Arrival Emails
These highlight a new product and let readers know about its information.
These are emails sent during certain times of the year, or sales season.
For example, Halloween, Christmas, New Year, Easter, Mother’s Day, Father’s Day, Black Friday, and many more.
It can help attract new people, and your subscribers.
You send these emails to inform people about the beginning and end of your giveaway.
It can help you collect leads, drive engagement, increase sales, and promote products or services.
There are some general best practices that all businesses should keep in mind when crafting promotional emails.
This includes things like:
- Making sure your email list is up-to-date and accurate.
- Segmenting your list so you’re only sending relevant emails to each group.
- Personalizing your emails as much as possible.
- Using an engaging and eye-catching subject line.
Here are some examples of promotional emails that have been effective in achieving their goals:
1. A promotional email from a clothing retailer with a subject line that reads, “New arrivals just in time for spring!”
This email contains images of the latest clothing items, as well as links to purchase them on the website.
2. A promotional email from a travel company with a subject line that reads, “Dreaming of summer vacation?”
This email contains images of sunny destinations and links to special offers.
3. A promotional email from a food delivery service with a subject line that reads, “Order in and relax tonight.”
This email includes images of delicious-looking meals that can be delivered to your door, as well as links to the ordering page.
Try and make the links noticeable, short, and easy to understand.
How Can I Make Promotional Emails?
There are many email marketing tools out there that you can use, to create great promotional emails that follows best practices.
For example, HubSpot let’s you produce, personalize and optimize your marketing emails.
Conclusion: Promotion Emails Best Practices and Examples
So, promotional emails are a great way to drive leads and generate sales for your business.
By following these best practices and using these examples as inspiration, you can create promotional emails that will be effective in achieving your desired results.
Check out the email marketing section of our Knowledge Hub to learn more about other types of marketing emails.
If you need help with email marketing, chat with us.
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