Optimising Your Google Business Listing For Local Search

Over the years we’ve come to realise that a Google business listing can be your friend so in this article we thought we’d break down exactly how you can optimise your own listings.

Google Business Listing is an incredibly useful tool for local businesses that want to get found online. It allows you to showcase your business’s location, hours, website, reviews, and much more. By optimising your Google Business Listing, you can increase your visibility in local search results and attract more customers to your business.

Why is a Google Business Listing Crucial?

A Google Business Profile is crucial for any business that wants to establish a strong online presence. By creating a listing, businesses can provide valuable information to potential customers such as opening hours, location, contact details and customer reviews. A Google Business Listing can also improve a business’s visibility on Google Maps and search results, increasing the chances of it being found by local customers.

In addition, having a verified listing can boost a business’s credibility and trustworthiness, helping to attract new customers and build brand recognition. With so many potential benefits, creating a Google Listing is a simple yet effective way for businesses to increase their online visibility and reach.

Here, delve into what you must do to make the most of this valuable tool.

Claim Your Listing

The first step in optimising your Google Business Listing is to claim it. This may seem like a no-brainer, but it’s important to make sure that your business information is accurate and up-to-date. If you haven’t claimed your listing yet, go to Google My Business and follow the steps to verify your business information. This process may take a few days, but once it’s complete, you’ll have full control over your Business Listing.

Add Accurate and Complete Business Information

Once you’ve claimed your Google Business Listing, it’s time to add accurate and complete business information. This includes your business name, address, phone number, website, hours of operation, and business category. It’s important to make sure that your business information is consistent across all online directories and social media platforms. This will help your business to appear in local search results and increase your visibility to potential customers.

Use Relevant Keywords in Business Description

Your Google Business Listing allows you to add a business description of up to 750 characters. Use this space to describe your business and what you offer. Make sure to use relevant keywords that describe your products or services. This will help your business to appear in local search results when potential customers search for these keywords. Be sure to also highlight your unique selling proposition (USP) in your description.

Add Photos and Videos

Photos and videos are a great way to showcase your business to potential customers. Make sure to add high-quality photos that showcase your products, services, and business environment. You can also add videos that showcase your business and what you offer. This will help your business to stand out in local search results and attract more customers. Be sure to use descriptive file names when uploading your images.

Encourage Customer Reviews

Customer reviews are an important factor in local search results. Encourage your customers to leave reviews on your Google Listing. This will help your business to appear higher in local search results and attract more customers. Make sure to respond to all customer reviews, both positive and negative. This will show potential customers that you care about their experience and are committed to providing excellent customer service. Be sure to also thank your customers for taking the time to leave a review.

Use Google Posts to Promote Offers and Events

Google Posts allows you to promote offers and events directly on your Google Business Listing. Use this feature to promote special offers, events, or new products. This will help your business to stand out in local search results and attract more customers. Be sure to also use a clear call to action (CTA) in your Google Posts.

Monitor and Update Your Listing Regularly

Once you have optimised your Google Listing, it’s important to monitor and update it regularly. This includes updating your business information if anything changes, responding to customer reviews, and adding new photos and videos. By keeping your listing up-to-date, you can ensure that potential customers have the most accurate and relevant information about your business. Be sure to also track your Google Listing’s performance using Google My Business Insights.

Optimising Your Google Business Listing

Optimising your Google Business Listing is essential for local businesses to get found online. By claiming your listing, adding accurate and complete business information, using relevant keywords, adding photos and videos, encouraging customer reviews, using Google Poststo promote offers and events, and monitoring and updating your listing regularly, you can increase your visibility in local search results and attract more customers to your business. It’s important to keep in mind that local search results are constantly changing, so it’s crucial to stay on top of your Google Business Listing to ensure that you’re always visible to potential customers.

If you’re feeling overwhelmed by the process of optimising your Listing, don’t worry – you’re not alone. Our team of experts can work with you to ensure that your Google Business Listing is optimised for local search and that you’re attracting the right customers to your business.

In summary, optimising your Google Business Listing is a crucial step in increasing your visibility in local search results and attracting more customers to your business. By claiming your listing, adding accurate and complete business information, using relevant keywords, adding photos and videos, encouraging customer reviews, using Google Posts to promote offers and events, and monitoring and updating your listing regularly, you can ensure that your business is always visible to potential customers. And if you need help along the way, Lead Genera is here to support you every step of the way.