The Difference Between Lead Generation and General Marketing
Lead Generation

The Difference Between Lead Generation and General Marketing

Lead generation and general marketing are two very different beasts. Lead generation is a process whereby you identify and target potential customers for your product or service.

General marketing, on the other hand, is a broad term that covers all aspects of marketing, from advertising to public relations.

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    So, What’s The Difference Between The Two?

    Lead generation is all about getting people to raise their hand and say, “Yes, I’m interested in what you have to say.”

    General marketing, on the other hand, is more about creating awareness and interest in your product or service.

    Think of it this way: if lead generation is the process of fishing, then general marketing is the process of building a better fishhook.

    Lead Generation Impacts Quicker

    Lead generation is a much more targeted form of marketing, meaning you connect with your desired audience much quicker.

    This is a targeted approach designed to create interest in what you have to offer.

    The goal is to attract people who are already interested in what you have to say and get them to raise their hand to indicate that they want more information.

    This is done through a variety of means, such as providing helpful content, offering free resources, or conducting webinars.

    General Marketing Is More About Creating Awareness

    General marketing, on the other hand, is more about creating awareness of your brand and what you have to offer.

    It’s about getting people to take notice of you and what you do, without necessarily getting them to commit to anything in particular.

    This can be done through things like social media marketing, email campaigns, and advertising.

    Is Lead Gen Better Than General Marketing?

    While lead generation and general marketing both have their merits, for businesses looking to grow, lead generation is often the better option.

    It allows you focus on attracting leads who are interested in what you have to offer and are more likely to convert, rather than spreading your marketing efforts across a wide audience who may not be interested in anything you provide.

    Whether you’re just starting out or looking to take your business to the next level, lead generation can help you achieve your goals faster and more effectively.

    So if you’re looking for a way to grow your business, lead generation is worth considering.

    How Lead Gen Differs from General Marketing

    They differ in a few key ways;

    1. Lead generation is targeted while general marketing is not.

    2. Lead generation focuses on getting people to raise their hand and say they’re interested, while general marketing is about creating awareness of your brand or service.

    3. Lead generation is a process of fishing, while general marketing is about building a better fishhook so you can better master the art of fishing.

    4. Lead generation is often better than general marketing for businesses looking to grow quickly and effectively

    When it comes to marketing your business, lead generation should be given some serious thought.

    Which One Should You Choose?

    The process of lead generation is very different from general marketing, and in many ways it can be a more effective tool – especially if your goal is to grow your business quickly.

    So if you’re looking to take your business to the next level, consider lead generation as a way to reach your marketing goals faster and more effectively.

    If you’re struggling with inspiration on how to catapult your business to the next level using lead generation, contact the team here at Lead Genera and we’d be more than happy to talk you through your options.