Why is Lead Generation Important to Business?

Why is Lead Generation Important to Business?

You’ve heard of lead generation before. It’s nothing new…  It’s just how the world is finally clocking onto what marketing and sales efforts are truly all about. And generating customers that convert into prospects is easy money for your business! But why is lead generation important to business? Firstly, let’s make sure you understand what […]

What is Inbound Marketing and why?

What is Inbound Marketing and why?

Below you will learn: What is Inbound Marketing and why? All types of businesses, especially start-ups and smaller businesses, can benefit from these inbound marketing techniques. Every business needs to invest time and resources into some form of marketing. But what kind of marketing is the most efficient? Most conventional marketing methods are too costly […]

Is lead generation sales or marketing?

Is lead generation sales or marketing?

Is lead generation sales or marketing? In many companies there is a more or less permanent state of conflict that exists between marketing and sales and more specifically who is responsible for lead generation. It seems marketing is doing everything in the area of lead generation and the forwarding the leads to the sales team. […]

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