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Top 5 Ways To Improve Website Rankings With SEO
SEO stands for “Search Engine optimisation”. It is the method of increasing the quality and amount of traffic into a website through non-paid (organic) search engine results.
Table of contents:
1. Improve Website Rankings: Follow the search engine’s Webmaster Guidelines
The search engine’s Webmaster guidelines should be followed to avoid being penalised and de-indexed in search engine results.
Google Webmaster Guidelines advises to avoid misleading your users and avoid actions intended to improve search engine rankings.
Ensure your website is unique, valuable, or engaging.
You should not use automatically generated content and participate in link schemes.
Ensure content is original. Avoid showing search engine crawlers different content than visitors. Avoid hidden text, links and doorway pages.
2. Website Rankings and SEO: Focus on understanding and fulfilling user intent.
User intent is the desired outcome of the person when searching online. Your web content should exist to answer searchers’ questions.
Common user intent types:
- Informational: Searching for information.
- Navigational: Searching for a specific website.
- Transactional: Searching to buy something.
A simple solution is to Google your desired keyword(s) and evaluate the current SERP landscape, to get an indication of user intent.
The pages used for optimising user intent should have page titles, tags, headers, and descriptions that tell the user what information they’ll find there.
Optimise for Informational Intent:
Determine what information users are searching for and try to provide content that answers it clearly. Make it an ordered list, or step-by step guide.
Optimise for Navigational Intent:
Ensure each product or service you offer has a designated landing page comprising all the most relevant information. optimise each page using the appropriate brand and product names. Add other applicable terms (e.g., product type or the problem it might solve).
Optimise for Transactional Intent:
Ensure that you’re directing users to a page designed for the transactional intent. This page should have:
- A clear Call-To-Action that’s easy for users to notice and comprehend
- A clear design that helps users find the information they need fast and complete their conversion with ease
3. Improve Website Rankings: Offer relevant, high-quality content on your website.
Relevant, high quality content will help improve your website ranking using SEO, establishing credibility and trust with your online audience. This can be done in 3 steps:
Your webpage should contain all the information your audience is looking for.
This can be done through keyword research. Some keyword research tools are: Google Keyword Planner, Google Trends and AnswerThePublic.
Write easy to read content- Have short sentences and use simple vocabulary helps readers. Write in an appealing way and use synonyms.
Also, include headings and use paragraphs.
Show users you are trustworthy – Use your own authentic images that you took, plus write in a clear and user-oriented manner. Ensure you add ratings to Google, testimonials and set up HTTPS on your website.
4. Use long-tail keywords.
Long-tail keywords contain more than three words. Searchers using long tail keywords are more specific and intentional, often converting better than shorter keywords.
Ensure the long-tail keyword you use relates to the product, service, or other themes the webpage tackles.
Use long-tail keywords in your title tags and web page body content.
The title tag should be: captivating, has the page’s main keyword, and 50-60 characters in length. Keep a keyword density of 0.5% when using long-tail keywords in your webpage’s main content, to prevent keyword stuffing.
5. Improve user experience with your website.
Ensure your site is mobile friendly
Google promotes mobile friendly pages over non-mobile friendly pages. To improve your website ranking using SEO, responsive web design is recommended.
Responsive web design fit the screen of whatever type of device your visitors are using. Use CSS to make the web page “respond” to the device size.
Improve page speed
Page speed is a Google ranking factor, and a slow page speed causes users to leave the website sooner.
Here are ways to improve your website ranking using SEO, via page speed tools:
- Google’s PageSpeed Insights tool & best practices documentation
- Google’s Mobile Website Speed & Performance Tester
- Google Lighthouse
Make sure that you compress your images and choose the most appropriate image format (GIF, JPEG or PNG) and submit an image sitemap.
Add a SRCSET attribute to the <img> tag, to provide different image sizes for different device sizes.
So, the top 5 ways you can improve your website ranking using SEO are:
- Follow the Webmaster Guidelines
- Try to fulfil user intent
- Offer high-quality content
- Use long-tail keywords
- Focus on and continuously improve user experience.
Contact the team here at Lead Genera if you have any questions. You can also sign up to our newsletter for more marketing insights.
If you’ve enjoyed reading this article, you may also enjoy reading ‘How Good SEO Can Boost Your Business‘.