What is Keyword Mapping? - Leadgenera
Featured Image
SEO

What is Keyword Mapping?

What is keyword mapping?

Keyword mapping is the process of matching specific keywords to particular pages on a website. This also acts as a central point for building new content around and helps search engines understand which pages are relevant for certain queries. Ultimately, this will improve the visibility of those pages in search engine results pages (SERPs).

The process of keyword mapping can be time-consuming but it’s worth the effort. By taking the time to map your keywords to the right pages you will improve your website’s SEO, ensuring that your content is visible to the people who are most likely to convert.

[tableofcontent]

Why is keyword mapping important?

The process of keyword mapping is important because it helps to improve a website’s SEO. By taking the time to map keywords to specific pages, search engines will be able to understand which pages are most relevant for certain queries. This, in turn, can help to improve the visibility of those pages in SERPs.

Keyword mapping can also be beneficial from a content perspective. It increases relevance of your content by tailoring it to search trends. It therefore improves your chances of properly answering a searcher’s query. This will establish your site as an authoritative voice in your field and can ultimately lead to more sales and conversions for your business.

Overall, keyword planning is an important part of SEO and content strategy. If you want to improve your website’s SEO and ensure that your content is being seen by the right people, take the time to map your keywords today.

What is the process?

So, what is the process of keyword mapping? There are a few different ways to approach it. Each, however, have the same end goal of bringing increased clarity to your SEO efforts. There is no “correct” answer but we’ll discuss the most common methods below.

The process of keyword mapping can vary depending on the approach you take. One method is to map keyword categories to specific pages on your site. For example, you could map all keywords related to “product x” to a page that describes and promotes that product.

Another way to approach it is by creating keyword silos.  These are essentially groups of related keywords that are mapped to similar pages on your site. This can help to improve the overall organisation of your website and make it easier for search engines to understand the relationship between your pages.

Undertaking keyword mapping can be one of the more time-costly aspects of SEO. However, it is critical in building a solid foundation on which to build form. It establishes website organisation and lends itself to a more strategic approach when it comes to content creation or re-purposing.

What tools are out there?

There are a few different tools that can help with keyword mapping. One popular tool is Google Keyword Planner which is a free tool that helps you research keywords and plan your marketing campaigns.

Another great tool is SEMrush.  This is a paid tool that offers a keyword map feature as well as many other useful elements to help with SEO and marketing.

If you want to improve your website’s SEO it’s worth considering investing in a keyword mapping tool. By taking the time to plan your keywords, you can ensure that your content is being seen by the people who are most likely to convert.

Tools like Google Keyword Planner and SEMrush can help with keyword identification. If you want to improve your website’s SEO, consider investing in a keyword mapping tool.

What happens if I don’t map my keyword properly?

If you don’t keyword map properly then you could miss out on valuable traffic and conversions. Search engines use keyword mapping to understand which pages are relevant for certain queries, so if you haven’t mapped your keywords properly, your pages may not be appearing in SERPs.

Additionally, if you want to ensure that your content is being seen by the right people, it’s important to keyword map properly. If you don’t map your keywords to the right pages, you may be missing out on valuable traffic from people who are interested in your content.

Overall, keyword mapping is an important part of SEO and content strategy. With pinpoint precision you can target your content towards those search for specific queries. It’s well worth taking the time to map your keywords to maximise the value of this to your business.

Can keyword mapping help me avoid cannibalisation?

Yes, keyword mapping can help avoid cannibalisation. Having a clear idea for which pages of your website you would like ranking for each term reduces the likelihood of clashes. It can also act as a guide in the process of creating new content and differentiating it from existing content.

Additionally, keyword mapping can also help search engines better understand the relationship between your pages. Search engines crawl your site and identify which pages link to a particular topic. This contributes towards your site’s indexability.

Should I use a template?

There is no one-size-fits-all answer to this question. Some people find that using a keyword mapping template is a time saver and ensures that all of their keywords are mapped effectively. Others prefer to map their keywords manually as this allows for more flexibility and customisation. Ultimately, the decision of whether or not to use a template is up to you.

When you’re new to the process using a template is often a helpful way to get begin. Once you’re more familiar with the practice, you may want to consider mapping your keywords manually to allow for more flexibility and customisation.