What is SEO For eCommerce? | Lead Genera

What is SEO For eCommerce?

What is SEO for eCommerce?

eCommerce SEO is a set of best practices that eCommerce businesses can use to optimise their websites and ensure their products appear in search engine results.

It involves optimising content for keywords relevant to the eCommerce industry, improving website structure, and leveraging backlinks from other eCommerce-related websites.

Search engines such as Google have become increasingly sophisticated, so eCommerce businesses must take an advanced approach to eCommerce SEO. They must go beyond just inserting a few keywords into webpages. Instead, create keyword-rich content that is optimised for both user experience and search engine crawling algorithms.

Table of contents:

    What does eCommerce SEO involve?

    To develop effective eCommerce SEO strategies, eCommerce businesses should identify which terms are most popular with their target customers. Then, create content around those keywords.

    eCommerce companies should also focus on improving the internal structure of their websites. You can do this by ensuring there are no broken links, making it easier for search engine crawlers to index webpages. eCommerce businesses can also increase their visibility by obtaining backlinks from websites within the eCommerce industry. This may be eCommerce directories and blogs.

    Overall, eCommerce SEO requires a combination of keyword research, content optimisation, website structure improvements, and link building efforts. When done correctly, eCommerce SEO can help eCommerce businesses drive more organic traffic to their websites and boost sales.

    Keep in mind that SEO is an ongoing process and should constantly monitor their progress to ensure they remain competitive.

    Why use a professional agency for eCommerce SEO?

    eCommerce SEO is essential for online store owners who want to succeed in the digital marketplace. Utilising a professional SEO agency will provide your business with the edge it needs to stand out from competitors.

    Knowledge & expertise

    A professional SEO agency, such as Lead Genera, has the knowledge, experience, and expertise required to effectively optimise an eCommerce website.

    The team of professionals understands how search engine algorithms work and are able to craft content that is optimised for organic visibility on SERPs (Search Engine Results Pages). We also know how to research relevant keywords that customers search for when looking for products or services similar to yours.

    Additionally, we can create original content that targets specific customer segments in order to attract more traffic and sales leads.

    Industry-leading tactics

    Furthermore, eCommerce SEO agencies know how to properly implement eCommerce-specific tactics. This could be product page optimisation, image and video content optimization, conversion rate optimisation (CRO), eCommerce link building and more.

    We also have the ability to track website performance with analytics tools in order to identify areas of improvement and measure progress.

    Expert insight

    Our eCommerce experts at Lead Genera will provide valuable insights into your website’s performance. We’ll also recommend changes that need to be made, and help you set realistic goals for growth. This means that you can trust our advice and be confident that we are taking the necessary steps to help your eCommerce business reach its full potential.

    In short, utilising a professional ecommerce SEO agency is the best way to ensure that your eCommerce website is properly optimised for search engine visibility and customer engagement.

    With our help, you can rest assured that your eCommerce business will be on the path to success.

    What are the most common eCommerce SEO pitfalls to avoid?

    Failing to create a proper keyword strategy

    One of the most common eCommerce SEO mistakes that many companies make is failing to create a proper keyword strategy. This can lead to problems such as ranking for irrelevant keywords or not being able to rank at all.

    Properly researching and selecting keyword phrases, as well as understanding how they relate to your eCommerce platform, are essential steps in ensuring eCommerce success.

    Duplicate content

    Another eCommerce SEO mistake is having duplicate content on the site.

    Duplicate content from page-to-page, or even from product-to-product can confuse search engine crawlers and prevent them from properly indexing your website. To avoid this issue, make sure each page has unique and relevant content that adds value for users, which will help boost organic rankings over time.

    Under-utilised product descriptions

    Improperly optimised product descriptions are another eCommerce SEO issue that can keep your eCommerce store from ranking well in search results.

    Product descriptions should include relevant keywords, as well as detailed information about the product, including its features and benefits. Additionally, make sure to use a clean and organised URL structure with appropriate keywords included in URLs.

    Neglecting image optimisation

    Finally, eCommerce stores must also optimise images for SEO.

    This includes using descriptive file titles and ALT tags to ensure they appear correctly in image searches. Not only does this help improve organic visibility within both image and web search results, but it also helps with page loading time. This is something most browsers now factor into their algorithm for ranking sites.

    By taking the time to properly optimise eCommerce SEO, businesses can ensure they are visible to their target audiences and customers. With proper research and implementation, eCommerce stores can stay ahead of their competition and remain successful in the ever-evolving digital landscape.

    What are the first steps?

    Determine your goals

    When undertaking eCommerce SEO, the first step is to understand your eCommerce store’s goals.

    This includes determining what you want to achieve with SEO – do you want to increase website traffic, or improve conversions? Answering these questions will help establish a solid SEO strategy and inform which tactics should be employed.

    Keyword research

    The next step is to research target keywords.

    Using keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush and Moz can help identify relevant keywords that are being searched for and how competitive they are.

    Once the targeted keywords have been identified, it’s time to start optimising content on your eCommerce site. This includes both textual content and meta tags for each product page.

    Optimising URL structure

    Optimising eCommerce product pages will also involve URL structure and internal linking.

    Keeping URLs concise and descriptive, while using keyword-rich anchor text for links are important factors in eCommerce SEO. Additionally, optimising HTML title tags, meta descriptions, headings and image alt tags with targeted keywords can improve rankings.

    Track performance

    It’s essential to track eCommerce SEO performance on a regular basis by analysing website traffic data and user engagement metrics.

    This will enable you to identify which tactics are working well. You can then focus efforts where it matters most.

    By consistently monitoring eCommerce SEO efforts, you can adjust strategies as needed to get the best results from your eCommerce store.

    When undertaking eCommerce SEO, following these steps can help you achieve the desired outcomes for your eCommerce site. Having a solid eCommerce SEO strategy in place will ensure that your eCommerce store is visible to potential customers and generates more revenue.

    By having a clear understanding of eCommerce SEO and what it takes to optimise eCommerce sites, businesses will get the most out of their eCommerce stores.

    How do I measure my eCommerce SEO?

    When it comes to eCommerce SEO, it’s important to accurately measure the success of your strategies.

    This can help you gain valuable insight into how well your eCommerce website is performing in terms of search engine optimisation. It will ultimately inform decisions about how best to optimise your eCommerce website for better search engine rankings.

    Keyword traffic

    One way to measure eCommerce SEO is by tracking organic keyword traffic.

    Organic keyword traffic refers to visitors that come from Google searches related to a specific term or phrase associated with your eCommerce business. By tracking which keywords are generating the most visits, you can understand which phrases or topics are most popular among customers. You can then prioritise content for optimisation accordingly.

    Session duration

    Another way to measure eCommerce SEO success is to track how much time visitors spend on your eCommerce website.

    This metric can give you insight into whether or not visitors are engaging with content and if they’re exploring the eCommerce store in depth.

    Additionally, tracking the bounce rate of pages on your eCommerce site indicates how quickly a visitor leaves after accessing a page. If this rate is high, it likely means that there is something wrong with that particular page and needs further optimisation.

    Conversion rates

    Finally, you can measure eCommerce SEO success by tracking conversion rates.

    Conversion rates indicate how many visitors take action as a result of visiting your eCommerce store. This could include making a purchase or signing up for an email list. Tracking conversion rates helps identify which pages are most successful at turning visitors into customers. This helps you to isolate where eCommerce SEO optimisation efforts should be focused.

    Measuring eCommerce SEO success can help you understand how well your eCommerce website is performing and make informed decisions about optimising for better search engine rankings.

    By tracking organic keyword traffic, time spent on a page, bounce rate and conversion rates, you can get valuable insight into what’s working (and not working) with your eCommerce SEO strategies. Utilising these metrics will enable you to fine-tune eCommerce SEO performance and ensure maximum visibility in the search engines.

    How important is site architecture?

    Site architecture is an essential part of eCommerce SEO.

    It provides the framework for eCommerce businesses to create successful SEO campaigns that drive traffic and conversions. A well-structured website architecture not only helps search engine crawlers to easily access and index your webpages, but it also increases the chances of your eCommerce business ranking higher in SERPs.

    A site’s structure affects how easily visitors can find the information they need on a web page or eCommerce store.

    Good site architecture involves creating an intuitive navigation system. This ensures all relevant pages are accessible from the homepage, and organising content into categories and subcategories according to relevance. Additionally, it’s important to include appropriate keywords on each page so that search engines can accurately index and identify the content.

    Site architecture also helps eCommerce businesses create a better user experience. Having an easy-to-navigate website encourages users to explore more pages, increasing the chances of them making a purchase. In addition, related products should be easily accessible from each product page. This will help users find what they’re looking for quickly and efficiently.

    Finally, site architecture can play an important role in eCommerce SEO by providing an internal linking structure that links various web pages and directs visitors to relevant information on the eCommerce store.

    Internal links not only improve user experience but they also help search engine crawlers crawl through multiple pages. They can then index them accurately, helping eCommerce businesses rank higher in SERPs.

    In summary, businesses need to pay close attention to their site architecture if they want to create successful SEO campaigns.

    A well-structured website will help eCommerce businesses not only rank higher in SERPs but also provide a better user experience, driving more traffic and increasing conversions. Investing in eCommerce SEO with good site architecture is key for eCommerce success.

    How important is canonicalisation for eCommerce SEO?

    Canonicalisation is an important factor to consider when it comes to eCommerce SEO.

    It helps search engines understand which version of a web page should be indexed and displayed in their search engine results pages (SERPs). This ensures that duplicate versions of the same page, which often occur as a result of multiple URLs being used for the same content, do not dilute the potential SEO benefit from each page or cause confusion for users.

    When done correctly, canonicalisation allows eCommerce sites to ensure that all their content is found by search engine crawlers and indexed appropriately. This can help improve link building and organic visibility, positioning eCommerce businesses for higher rankings in SERPs.

    Moreover, eCommerce stores can use canonical tags to tell search engine crawlers which version of a page they want to be indexed and displayed in SERPs. This way, eCommerce stores can avoid having multiple versions of the same page competing against each other for ranking positions.

    Finally, eCommerce sites should also ensure that their canonical tags are correctly implemented. Consequently, they can benefit from consistent rankings across different web browsers and devices. This helps eCommerce websites capture more organic traffic and remain competitive in SERPs.

    In conclusion, eCommerce SEO requires careful consideration of canonicalisation to ensure all content is properly indexed by search engines and consistently ranked across different platforms.

    By following best practices with regards to canonicalisation, eCommerce businesses can maximise the potential SEO opportunities available to them and increase their organic visibility.

    How to optimise product descriptions for eCommerce SEO?

    Optimising product descriptions for eCommerce SEO is a must if you want to achieve success in the eCommerce world. With an effective eCommerce SEO strategy, you can attract more customers to your website and boost your sales.

    Here are some tips to help you optimise product descriptions for eCommerce SEO:

    1. Choose High-Value Keywords: Identify and use high-value keywords that people often search for when looking for products like yours. Make sure these keywords are included in your product descriptions as they will help drive more traffic to your eCommerce store.
    2. Use Clear and Concise Language: Product descriptions should be written using clear and concise language that’s easy to read and understand. Avoid using complex words and long sentences, as this will be off-putting for customers.
    3. Include Your Product’s Unique Selling Points: Make sure to include the unique selling points of your product in your eCommerce SEO descriptions. This could include information about the product’s features and benefits, which will help attract more visitors to your eCommerce store.
    4. Include Call-to-Action Phrases: Adding call-to-action phrases such as “buy now” or “get yours today” can encourage potential customers to take action and purchase from you

    By following these tips, you’ll be well on your way to optimising product descriptions for eCommerce SEO and ensuring that more people find your eCommerce store.

    A well-crafted SEO strategy will help you drive more traffic and increase your sales. Take the time to ensure that your product descriptions follow best SEO practice for optimum results.

    How important is image optimisation for eCommerce SEO?

    Image optimisation is an important part of eCommerce SEO.

    By properly optimising images, eCommerce websites can improve their ranking on search engine results pages and increase visibility for potential customers.

    Image optimisation involves reducing the size and resolution of images, as well as compressing them to reduce file size so that they load quickly on webpages. Additionally, eCommerce websites should use descriptive alt text for each image to make them visible to search engines and accessible for visually impaired users.

    By optimising images according to eCommerce SEO best practices, eCommerce sites can ensure that their product pages are highly visible in search engine results pages. This contributes to increasing traffic and improving overall website performance. Furthermore, by using descriptive image tags and alt text, ecommerce sites can enhance their accessibility for visually impaired users.

    When eCommerce websites use image optimisation techniques, they can expect to see higher search engine rankings and improved website performance. In addition, ecommerce sites will benefit from increased visibility for potential customers as well as an improved user experience. Overall, image optimisation is an important part of eCommerce SEO. Be sure not to overlook it when building an eCommerce website.

    Image optimisation can be a time-consuming task. However, the benefits that it brings are worth the effort. eCommerce sites that take the necessary steps to optimise images can reap great rewards in terms of both search engine ranking and website performance.

    By taking advantage of eCommerce SEO best practices, ecommerce websites can ensure that their product pages are visible, accessible and optimised for search engine success.

    Ultimately, image optimisation is an important aspect of eCommerce SEO and is often a missed opportunity.

    By taking the necessary steps to optimise images and implement eCommerce SEO best practices, ecommerce websites can increase their visibility on search engine result pages, improve website performance and enhance the user experience.


    eCommerce SEO is a specialised form of search engine optimisation that focuses on optimising eCommerce websites for organic search rankings.

    This SEO discipline involves tactics such as creating keyword-rich product pages, optimizing website structure and navigation, improving page speed. Implementing link building strategies and can help businesses improve their visibility online and increase traffic to their website. This will ultimately drive more sales and revenue.

    eCommerce SEO is best used in combination with other digital marketing strategies such as pay-per-click advertising and social media marketing. Businesses should review their overall online presence. They should also ensure they are utilising the most effective eCommerce SEO strategies available to reach their desired target audience.

    When done correctly, eCommerce SEO can be a powerful tool for eCommerce businesses. It will make their products and services more visible online and generate increased sales.

    By leveraging the power of eCommerce SEO, eCommerce businesses can improve their organic rankings SERPs for relevant queries.

    eCommerce businesses should focus on creating content that appeals to both their target audience and search engine algorithms. They can do this by the on-page optimisation of their eCommerce website. This includes optimising title tags, meta descriptions, and alt tags for images.

    Additionally, eCommerce businesses should look into link building strategies. This includes guest blogging and directory submissions to help improve their eCommerce SEO efforts.

    Ultimately, eCommerce SEO is an important part of any eCommerce business’s overall digital marketing strategy. It will help eCommerce businesses generate significant organic traffic and sales.

    Companies should ensure they are investing in eCommerce SEO to maximise their online visibility and improve their customer experience. With the right eCommerce SEO tactics implemented, eCommerce businesses can increase website traffic, organic rankings, and conversions.