What We Do
We are a hands-on agency, plugging in to your business and getting our hands dirty under the hood so we can best understand exactly what needs to be done within your business. We take this opportunity to get to know your business intimately so that we can deliver a positive and measurable impact on your digital activities.
Lead Generation
Utilising an assortment of strategic lead generation methods, we generate high-quality leads for your business. This has the dual benefit of increasing interest levels and ensuring better conversion rates across the board.
Web Development
We design and build reliable, sophisticated websites that do more than attract attention. They facilitate your buyers’ journey by delivering the content they need to make a buying decision.
Design & Animation
Branding and design are present in every process of a digital project, from logo to font, color schemes to language style. Getting things right with your branding will have a big impact on your online conversion rate.
Marketing Consultancy
Once we know what you need, we’ll select the best tools to help you stay ahead of the curve. As experts who do this every day, we are here to help you keep up with industry trends while always staying one step ahead of your competitors.
How We Do It
1. TELL US WHAT YOU NEED
2. WHEN YOU WANT TO START
3. YOUR BUDGET & HOW MANY LEADS
4. ENJOY MAKING NEW CUSTOMERS
We Are Your Lead Generation Specialists In Kentucky
Request a Proposal
If you want to get started or learn more about lead generation and digital marketing for your business in and around the Kentucky area, fill out the form here.
As a business owner, you know that lead generation is key to your success. And in today’s digital age, there are more lead generation opportunities than ever before. So how can you make sure you’re taking advantage of all the digital marketing tools available to you?
Here are a few tips for lead generation in Kentucky using digital marketing:
- Use social media. Social media is a great way to connect with potential customers and generate leads. Be sure to post engaging content that will capture people’s attention and encourage them to click through to your website or landing page. You can also use paid advertising on social media platforms to specifically target potential customers who are likely to be interested in your product or service.
- Use search engine optimization (SEO). SEO is another great way to attract potential customers to your website. By optimizing your website for certain keywords, you can rank higher in search engine results pages, which will help you attract more visitors.
- Use lead capture forms. Lead capture forms are a great way to collect information about potential customers who visit your website. You can use this information to follow up with them later and convert them into leads. Make sure your lead capture forms are easy to fill out and don’t require too much information, otherwise people may be less likely to complete them.
- Use email marketing. Email marketing is a great way to stay in touch with potential and current customers. You can use email newsletters or autoresponders to send out targeted messages about your product or service. This is a great way to keep your brand top of mind and encourage people to buy from you.
The most common lead generation strategies
Digital lead generation requires an elaborate range of campaigns, techniques and strategies, all of which can differ in great ways for each individual platform. We offer a breakdown for a few of the most common, current and wide-spread lead generation strategies below:
With over 3 billion active social media users, your business has the potential to reach a wider audience than ever before. Social media marketing is one of the most cost-effective marketing strategies out there, especially when focused on generating leads, or using it as part of your overall lead generation strategy. Social Media marketing is great for lead generation because it enables your business to connect directly with your target audience organically but in a direct way. Relationships are key when it comes to lead generation, and social media is the perfect platform for relationship building.
When considering social media as part of your lead gen strategy, your options are massive: Facebook, Youtube, What’s App, Instagram, TikTok, Snapchat, Pinterest, Reddit, LinkedIN, Twitter and many more. Each platform allowing you to access a slightly different, and sometimes drastically different, audience.
When someone says ‘pay-per-click’ (PPC), they’re referring to Google Ads or Microsoft Ads which are featured in the search engine or on a display network. Google gets approximately 3.5 billion web searches per day, making it obvious prime real estate for any ad campaign, especially lead generation. The effectiveness of your PPC campaigns relies heavily on a completely fluid user flow, as well as your budget, target keywords, and a few other factors.
Google Ads is measurable, easy monitored & adaptable. It helps you to catalyse your SEO and sales efforts much faster by placing you straight amongst your competitors. PPC advertising is highly targeted and engaging, whilst giving you extreme control over your direct advertising costs, and more importantly – more control over your return on investment.
SEO is a great way to bring additional leads and revenue streams into your business. This is because it helps you rank higher in search engine results pages (SERPs), which increases your visibility and click-through rate (CTR). In turn, this can lead to more website visitors, and if your website is geared up properly; then you can often leverage a lot of new customers this way.
There are many benefits of SEO for lead generation, including:- Increased visibility and website traffic, more qualified leads, greater ROI from other marketing efforts, an improved sales pipeline, increased brand awareness, long term strategy and sustainability.
A lead magnet is a type of product that encourages visitors to disclose personal information, such as their email address in order to get access. This might be anything from a whitepaper, eBook, property worth calculator, a newsletter, and so on.
It’s the stuff that makes people aware of your products or services, as well as material that allows prospects to engage with and become interested in your products or services.
Some of the most common lead magnets are: eBooks, whitepapers, cheat sheets, infographics, templates, toolkits, assessments, quizzes, free trials, demo videos etc.
Our design team are experts in profiling your audience and developing lead magnets that engage your audience and compel them to leave their details, while adding value to the customer relationship.