Leadgenera Logo

Conservative Women’s Organisation

The Plan


The Client:

The Conservative Women’s Organisation is a grassroots network that provides support and focus for women in the conservative party. Reaching out to women in all parts of the community, the organisation campaigns on issues of particular concern to women both nationally and internationally. Encouraging women to be politcally active and to get elected at all levels, and ensuring that the women’s perspective is taken into account is all part of how the CWO helps the conservative party capture the women’s vote.

The Brief:

We were approached by the Conservative Women’s Organisation to redesign their website and restructure their database with CRM integration.

New Website Summary: 

  • Modern, appealing and CTA focused design
  • Improved readability and navigation
  • Mobile responsive
  • SEO optimised
  • Content management system built for administrators
  • Member login system build
  • Tailored content for each account type in portal
  • A range of integrations leading into CRM

 

Additional Info


Client Website: Conservative Women’s Organisation

Production Time: 5 Months

Platform: WordPress

Additional Works:  

  • Database management
  • Bespoke content system
  • Wide range of integrations
  • Mobile optimisation
  • CRM integration
  • SEO implementation
  • Events system integration
  • Email newsletter marketing
  • Variant of website for mobile
  • Marketing strategy consultancy
  • Analytics implementation
  • Back end system for members

Sign up to our Knowledge Hub Newsletter