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What is a Sales Funnel?

One of the key concepts in the digital marketing world is the sales funnel. Sounds strange at first, this unique concept can transform a company from a virtually non-existent new marketing machine to seemingly massively saturated millions of pounds overnight. Some skilled professionals have built their careers in implementing this core concept in the business […]

Is lead generation sales or marketing?

Is lead generation sales or marketing? In many companies there is a more or less permanent state of conflict that exists between marketing and sales and more specifically who is responsible for lead generation. It seems marketing is doing everything in the area of lead generation and the forwarding the leads to the sales team. […]

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