Many business owners will want to have a strong lead generation strategy to generate the leads they need for their business. If you are struggling with your lead generation, take a look at the 10 steps to killer lead generation to increase the number of leads you generate.
What is Lead Generation?
Lead generation is the marketing process of capturing interest in a product or service for the purpose of a sale. It allows companies to nurture clients until they’re ready to buy. Lead Generation can be useful for any type or size of business.
One of the main benefits of lead generation is that it can help companies to build larger communities of like-minded customers. Furthermore, it can improve customer loyalty.
In the first place, lead generation utilises different strategies to increase interest in your business. Then, this is converted into quality-driven leads for sales.
At Lead Genera, our service focuses on delivering leads that are waiting to hear from you. Moreover, they also want to hear about the great things you are doing in your business.
Of course, nowadays, it’s not enough to just get someone’s attention. You need to capture a sale through your products and services alongside an honest and reliable reputation. We create solid plans for you to keep your leads organised, updated, and informed about your products and services.
10 Steps to Improve your Lead Generation
1. Think of your audience
Who are you trying to attract to your business? What messages do you want to put across? How can you make your business look honest and reliable? You could start with adding customer reviews on your website. Improving your website is a key step in improving your lead generation.
2. Start writing useful content such as a blog
In light of this, you can start to acquire leads by generating useful content. You could start a blog that includes interesting content about your product or service. The blogs don’t have to be very long but could include useful information and images that will raise awareness of your business. For example, if you are selling furniture, perhaps write a blog about the type of wood that is used or where you source your furniture from. Is it made in Britain or is there something unique about it?
3. Share this information across social media platforms
Now you’ve got some engaging content, you can share this across social media. By the same token, don’t forget to update a blog regularly, perhaps once a month to start with so you can keep providing fresh content to the search engines. More on this later.
4. Using Social Media: Facebook
There are over 40 million Facebook users in the UK alone. Individual user groups can be targeted with highly effective visual marketing campaigns. This generates interest which then develops into sales leads. Facebook Ads allow you to talk to your target audience in the comfort of their own home. The messages help you to gain brand awareness and ultimately market share with advertising from as little as £1 per day.
5. Using Social Media: Twitter
Another popular platform is Twitter with over 15 million users in the UK marketplace. Twitter uses an automated system called ‘Twitter Lead Gen Cards’ which allows you to generate leads directly within a tweet without having to leave the site. A username, email address, and Twitter username are automatically pulled into the card. Henceforth, giving you prospects to follow up with.
6. Search Engines and PPC
Search engine advertising can place your brand, products, and services in front of potential customers who have never heard of you. Moreover, it can help you to reach people who may be looking at your competitors, or trying to find out what they should buy and where to buy it from. The biggest search engine in the UK is Google, followed by Bing.
PPC stands for Pay Per Click. For example, when marketing people speak about this they are referring to Google Ads or Bing Ads on search engine results pages (SERPs). A PPC campaign is a highly targeted way of reaching the end-user.
7. SEO marketing: Search Engine Optimisation
SEO is the process of optimising your online content so that a search engine shows it as a top result when people are looking for a certain keyword. For example, if you have a business that sells gardening products, your keywords could be garden, plants, garden tools, and so on.
Specifically, it helps to think like your customer, what would they put into the search engine? SEO can include phrases like ‘what is the best gardening tool for pruning?’ Or ‘where can I get gardening tools for children?’ Once you have a list of keywords, make sure these run through your content, including your website, blogs, and social media hashtags.
8. Email marketing
Email marketing is a powerful method of direct marketing as well as digital marketing. It can help to make your customers aware of your latest items or offers by integrating it into your marketing efforts. Particularly, it can also keep your customers engaged and raise awareness of your brand.
9. Using influencers
Influencers are people who have built up a reputation online and a solid following. Thanks to their relationship with their audience, they have the power to affect the buying decisions of others. Most influencers follow a distinct niche and actively engage with people who also are interested in that niche.
Working with an influencer can help to boost your brand. Furthermore, reviews from influencers can increase your credibility as well as win the trust of your target audience.
10. Tie in your digital strategies
Finally, there are many different methods to use when it comes to generating leads. You can choose any of these. However, it is essential that they tie in together. If you’re confused at this point, help is at hand. The team at Lead Genera can provide you with a solid strategic plan that helps to bring everything together to promote your business and generate more leads.
To Conclude: 10 Steps to Killer Lead Generation
To sum up, we hope that you can see how to improve the reach of your business with these 10 steps to killer lead generation.
Generally speaking, a lead is a person who shows interest in a company’s product or service. Once a person has shown some form of interest in a company, they’re likely to hear from that company because they’ve shown an interest. The people start as leads and hopefully turn into customers. Matching your brand with the right customers can be achieved by building a relationship with your target audience through lead generation.
Finally, it’s a good idea to pick a variety of strategies for your business to ensure you are covering all aspects, and then you can begin to generate leads.
For more marketing tips and advice about your lead generation, visit our Knowledge Hub.