Lead generation can be hard to master. It requires a lot of knowledge, time and money to get it near perfect. A steady stream of qualified leads ensures the growth of any business. To give you a head start, we’ve created these 7 little changes that’ll make a big difference with your lead generation.
Although, how it is achieved though is a mystery to many. Our team at LeadGenera work closely with each of our clients to ensure they get the best out of their lead generation. And we ensure that they are getting the best quality leads, possible! Curious to know more? Get in touch with us today.
There is no one generic solution to improve your lead generation but we want to share with you 7 little changes that’ll make a big difference with your lead generation.
Table of contents:
1. Create a Valuable Offer
You need to create an offer that buyers want and will get value from. The offer could be as simple as an Ebook, whitepaper, a voucher, a product sample and much more. Creating value for the customers shows them one of the many reasons why they should purchase from your business.
This will help increase your lead generation as customers are getting something for free. Although it might be of small value, the customer is happy that they are getting something without having to purchase anything beforehand.
2. Irresistible Call-To-Action
By having an irresistible Call-To-Action (CTA) you are persuading your potential customers to take the next step in their journey. Without a CTA, nobody will know what to do next and it will allow you to structure a customers journey. A CTA will help your lead generation as it directs and tells a customer what they should do next. This could be putting in their information for further information or calling the business directly to purchase.
3. Well Designed Website
Got a well-designed website? If you have, then you are already one step closer to improving your lead generation. But if your website is poorly designed, then this could be impacting your lead generation. By having a landing page that is pleasing to the eye, it increases the chances of converting a lead to a customer.
4. Buyer Persona
Number 4 of the 7 little changes that’ll make a big difference with your lead generation is the Buyer’s Persona. You should know everything about your target audience there is to know. (And if you don’t, you should do some research!) This will help you to create content that will engage and attract your ideal customer. By understanding your buyers, you will increase your ROI and the amount of leads generated.
5. Multi-Channel Approach
Are you using just one channel to generate leads? This could be limiting your lead generation massively. The more channels that you target your audience, the more chance you have of generating leads.
Some of the channels you could be using are:
- Social Media: Facebook, LinkedIn, Instagram etc
- Google Advertisements
- Email marketing
- Content & articles on your website
6. Contact Form
You can’t capture a lead without a contact form that collects information about your customer. After they input their contact details, you can then ensure your sales team nurture these leads. You can turn these leads into sales and increase your lead generation.
7. Monitor and Improve
Last but not least of the 7 little changes that’ll make a big difference with your lead generation is to Monitor and Improve. You should be monitoring your lead generation constantly. This can be how many leads you generate, how many you sell and how many customers drop off your website. Then you can make small changes to your website or landing page to see if it impacts the ROI. You should be monitoring and making improvements all the time because your buyers will be constantly changing.
7 Little Changes That’ll Make a Big Difference With Your Lead Generation is here to help you improve your lead generation. It will help you get more leads for your business. So you can get more sales and more customers!
- Small changes can make a world of difference. You can improve your business’s lead generation with just small tweaks.
- You should understand your potential customers and what they want. This will help you to create amazing content (like us!) to engage them.
- You should be monitoring your lead generation constantly. And making small tweaks all the time to increase your businesses ROI.
- Make your website and landing page pleasing to the eye. This will help your lead generation massively.