Marketing Archives | Knowledge Hub | Lead Genera
B2C Lead Generation

In this article we take a look at the ways in which you can build a solid B2C Lead Generation Strategy. The Definition Of B2C Business to consumer, otherwise known as ‘B2C’ refers to direct selling between a business and an individual, known as a consumer. It applies to any type of direct to consumer […]

Web Design and Development: Everything You Need To Know

In this article, we shine a light on everything you should know about web design and development. You’ll also learn some of the more advanced elements of the topic, such as the difference between an e-commerce store and a static brochure website, what responsive web design is and why it’s essential, the main differences between […]

What Is SEO? Everything You Need To Know

What is SEO? Search engine optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, […]

The Essential Guide to Email Marketing

In The Essential Guide To Email Marketing you will learn how to put together email marketing campaigns, build email marketing lists, target your appropriate audience and how to measure your success. What is Email Marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its […]

The 10 Best Marketing Tools for Your Business

Marketing your business is essentially mastering the art of telling others that you and/or your services are available and purchasable. The more people who know about your company and products, the more opportunities to sell to them. You may already have a marketing strategy in place for the coming year. But what are the best […]

What is a Brand Ambassador?

If you own or run a business, you probably have a brand for it. Branding is the process of creating a strong, positive image of your company, products, and services. It’s key to helping your business to stand out in the market place. Branding is important because it’s what your audience sees first. They build […]

5 ways to Improve Your Marketing Plan

In this article we will take through exactly what a marketing plan is, why it’s important and 5 tips that could help you improve your marketing strategies today. In today’s marketing landscape, you know as a business owner that having a marketing strategy in place is vital. However, the landscape is constantly evolving with new […]

Sign up to our Knowledge Hub Newsletter