Covid19 has changed the way in which the world operates in the present time, but even the future. Businesses have had to adapt to new ways of working, as well as how to reach and engage their audience. The digital transformation has accelerated in the past 6 months with no signs of slowing down. Marketing is part of this transformation, with such a great emphasis now being placed upon it. In our latest article we take a look at how important is marketing post Covid19.
Why Is Marketing Important?
Marketing is one of the most important parts of a business as it allows you to attract new customers as well as promote what you do. Days of print marketing are coming to an end, with such an emphasis on digital marketing now occurring. Digital marketing is made up of social media, SEO and PPC. Email marketing is also very prevalent in today’s age as well.
The larger companies across the globe including Nike, Adidas, Apple and Coca Cola are all masters of marketing. They have built their business by being known as well as promoting their products. Ensuring that you have an accurate marketing plan at the start of each year is paramount to success.
The Importance Post Covid19
Now with marketing being important for promoting your business, post Covid19 this importance is only going to increase. Standing out amongst your competitors is key to survival and also being able to build your revenue streams. Some of the other important factors also include the following:-
Helps To Build Brand Recognition
With the global pandemic most companies have had to move from a physical store to the use of an ecommerce or just having a better online presence. This has therefore meant more of an emphasis on branding, and ensuring people know who you are. When competing with more established stores, you may find it difficult. However, focusing on a brand can really make the difference you need.
By focusing on your brand in the current times, you are preparing your business for when normality resumes. By being at the forefront of your customers minds, and also creating something they remember. You are able to ensure that when they have a need they will come to you first. The importance of a brand is highlighted with some of the largest companies in the world really taking over due to being recognisable.
Enables Businesses To Scale Up Content Marketing
As the pandemic is still prevalent, more and more people are now spending time at home. Even with the return to work, most of this is now remotely. This also means that people are now spending longer browsing the internet to see what takes their fancy. Therefore the use of content marketing is one of the best ways to engage target customers.
Focusing on your content marketing strategy should also have a large portion of SEO involved. The SEO side of your content marketing is very important as it allows people to find you organically. With a drop in marketing budgets, the no money approach to SEO is therefore even more beneficial. Make it so your audience are reading your content, not anyone else’s. This will give you the leg up you need to stay in the game.
Gives Insights On How Active People Are On Social Media
With more and more people working from home, it has become more popular for them to be active on social media outside of the normal hours. This will continue after the Covid has cleared mainly due to the fact that people get into a habit. This also means the chances to engage with a potential audience is increased.
One of the main pluses for people using social media more is that now engagement should increase. Social Media marketing is a relatively cheap way to work, hence the reason why it is utilised by many. Right at the tip of your fingers is the opportunity to attract so many more people with engaging content. Social Media is great for brand awareness and getting your personal message out there.
Invest in your marketing now. This is going to be the best way in which to get the returns that you require. Building a new plan, and also adding in what solutions work best at this current time will stand you in good stead moving in 2021.The points above need to be taken into consideration also as part of your marketing plan, as they are key factors affecting business at this current time.
Taking more of a indepth look at how important marketing is post Covid19 has highlighted a number of consideration points. What can be said is the emphasis on how effective marketing can be when done correctly. Now it is about standing out from your competitors and engaging your audience even more so that they want to purchase from you.
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