Topic: How to rank highly in the Google Search Engine
Site’s positioned in Google’s search results are determined based upon hundreds of different factors, designed to provide end-users with helpful, cutting edge, accurate search results.
When you type in your given criteria and carry out a Google search, you’re instantaneously presented with a list of results from all over the web.
Google finds the web pages matching your query using their programs to check their infinite index which determines the most relevant search results to be returned to you. Google thankfully keep their search side of the business separate from their revenue-generating Google AdWords service.
Table of contents:
Search Engine Optimisation (SEO) is Key…
SEO means optimising your website to ensure that it is listed amongst the first results Google shows when people search for given words or phrases.
This can help your business a great deal. It is best to focus on keywords that have a high number of searches and low competition. Use a keyword tool like Google Keywords Finder or Keywordtool.io to find out the most valuable keywords for your website and for each page individually.
Edit your title tags. Don’t make the mistake that many sites make, and that is to leave the default descriptions in the title tags of your website pages. These tags provide search engines with information about your site’s content, and as to the purpose of your website.
Optimize for select and precise keywords
If you don’t do proper research on what search phrases people actually use when searching for different types of products or services, then you can invest time and energy into a highly optimized site that will never be searched for. Use a tool like Wordtracker. This suggests related words and phrases that will give you a higher return and it will help you to identify underused keywords and phrases that could be a fine investment.
Google search engines love frequently updated websites and fresh content, so make sure you update your website and/or blog at least once/twice a week. It is definitely beneficial to have a blog section on your website, if you haven’t already.
While SEO can provide you with valuable comebacks, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and attempts to manipulate search engine results in biased ways. Practices that violate Google’s guidelines may result in negative adjustment to your websites presence in Google, or even the removal of your site from their index.
Good Content is a must – it all comes down to Quality
It is steadily becoming common knowledge that the best way to encourage people to link to your website is by consistently providing new, compelling and useful content. Useful, value adding content will highly likely drive customer traffic to your website more than any other factor.
Regularly posted quality content is the recommended method to driving more traffic to your website, as Google will favour websites with frequently updated material that contains unique and relevant content.
When you are posting articles, keep focused on your desired keywords and phrases, and don’t forget to apply the same actions to the title tags and Meta descriptions in your articles. The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.
You must have Quality Links pointing to your website to rank highly in the Google Search Engine
One of the main contributing factors to a webpage being considered as ‘important’ is the number of links that point to that page. For example, if your page has 100-200 quality qualified links leading to it, it will be ranked higher than one that only has 20 links that point to it. This is one of the ways which Google’s website crawlers work.
Quality links are links that come from other popular pages and websites, which means to say, they are pages that have many quality links pointing to them. In basic terms, your page will benefit from having a high number of links pointing to it, and your page will rank higher in search engines for each quality qualified backlink you have within your page index.
Google’s search engine uses the content of the pages you link to as a relevancy signal. For example, if you own a page that is about installing wood burning stoves and fireplaces, (City stove Installs) and you link to a page that only sells stoves and fireplace inserts, then Google will recognize your site as a retailer, not as a service provider.
Competitor analysis is crucial, market research can teach you a lot
Begin your link building campaign with a healthy and detailed competitor analysis, or market research.
It is a good starting place to repeat what your best competitors are doing, because one of the main principles to link building is to match and exceed your competitors.
If you can go through and match all of the links that they have listed on their site, or at least the majority of their links, and find a few inventive ways to link to some additional pages that they may not have listed, then you should be able to easily overtake them in search ranking results.
Request to have your links posted on your connections sites
Browse your network for possible opportunities to build more links. Business contacts, distributors, suppliers, family members, friends, local amenities, all have the potential to provide you with backlink opportunities.
If you have a good working relationship with other businesses, there is no harm in asking them if they would mind posting a backlink on their site for you. It serves purpose to both parties.
Keep in mind that it is best to link to pages with a higher page rank of their own, and the more relevant the websites that you link to, the better. These tactics will immediately help you drive website traffic and increase your search engine ranking results indefinitely.
Post on social media frequently to enhance your Search Engine results
Facebook, Twitter, Pinterest, Google+, Instagram, YouTube; the list goes on. These social media giants have become some of the most popular and sought out websites on the internet today. They drive tonnes upon tonnes of traffic to and from their websites, and all over the internet.
If you operate an account on any given social media platform relevant to your business, and ensure that you are posting frequently, then your results will show up in search engine results without you having to put in much effort as the social media giants and their popular websites do all the work for you.
All you have to do is make sure that your social media accounts are properly back linked to your website, and shared and linked as many times as possible, wherever appropriate.
To Summarise: How to rank highly in the Google Search Engine
When you use the Google search engine, the best sites for your search phrase usually come up first. This is on coincidence, Google want to list the best sites immediately and in order or relevance, because if they return bad results then people will likely turn to their competitors (Yahoo or Bing).
Getting to the top is not about trying to trick the search engines, as the mathematicians and scientists behind search engines are constantly tweaking their formulas. Today’s trick won’t work tomorrow. As Google say; Focus on the user and all else will follow.
Create many fast-loading, content-rich pages with the words you want to rank , and also list these keywords in the TITLE tags. Get high quality links between your website and other sites, especially from sites that share similar content, and ensure that your website is updated frequently with highly relevant, consistent, value adding content.
Follow the above steps, and you will rank highly in the google search engine, my friend.