When it comes to marketing, SEO is thrown around a lot. When it comes to building an SEO and Content Strategy, you need to be aware of how effective creativity is. Content is king, and being able to produce engaging and valuable content is always going to help build your organic traffic. In this article we will look at ways staying creative with your SEO content strategy can really benefit your business.
Why Do I Need A Strategy?
Strategies are vitally important. They give structure, and allow you to really monitor where your content marketing and SEO are at. Strategies also help to break down the ultimate goal, and what you are looking to achieve. It also allows this strategy to be passed down the business to ensure that everyone from sales to marketing are going in the company direction.
When it comes to building a strategy you need to look at the goal of what you are trying to achieve. A strategy needs to include various elements including target market, marketing channels, SEO tools and goals.
How Can I Stay Creative?
Staying creative is vital. Content needs to be engaging and add value to those reading in order to really capture them. SEO can sometimes also make this difficult as you are so focused on the ranking, you lose your way with what you are writing. You can have the best ranking in the world but if it is not engaging then you will never gain traction. Some of the various ways to stay creative include:
Enlist The Help Of Experts
Utilising a content or copyright expert is a great way to ensure that your content is engaging and creative. Especially if writing is not your style. Many writers will have years and years of experience, and understand what it is to write creative content.
When it comes to choosing your expert you want to make sure that they can represent your brand effectively, and ensure the content matches what you are looking for. This can be done by asking for samples of work, as well as asking if they have experience in your chosen field. All very reasonable questions to ask, and a great way to ascertain if they are going to add value.
Interview Leads Across Various Industries
When it comes to creating top quality content, hearing from those within your chosen industry is always a great way to go. This enables readers to find out more about certain companies, job roles or even those using your products.
An interview is also a great way to really step into people’s worlds. And better yet, if you can attract someone who is very popular and who is well known you are almost guaranteed to attract readers to your content.
Multimedia is a great way to keep your content engaging and also creative. Having words on a page is not the best way to engage your audience. The inclusion of videos, images and also infographics ensure that your content pages look presentable as well as engaging to the reader.
When it comes to using multimedia ensure that they are relevant to the content in which you are writing. One of the best ways to include videos is to include links to ‘How To’. This is especially effective if you are active on youtube and have videos referring to your products and services.
Engage Readers On Real Life
Readers love relatable content, it’s a fact. If they can really match themselves to what you are talking about then you are onto a winner. This is a great way to even sell your products and services. If readers can understand someone’s struggles and then see how your business helps they will more than likely take further interest.
Of course, in some cases this is not always possible. However in the cases when you can utilise this it is definitely worth it.
Staying creative with your SEO content strategy is vitally important for ensuring that you can engage your audience whilst still maintaining a positive strategy. When it comes to your strategy make sure it is all in place before you begin, in order to give you a clear direction. SEO and content will always help to grow your organic traffic so make sure you put emphasis on it.
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