How do you generate leads for your boiler company?
Many boiler companies struggle to generate leads for their business. Leads are a huge part of any company’s success and when you don’t have enough leads, it is hard to stay afloat.
So it’s time to stop wondering how to generate leads. Luckily, there are some very simple ways to start generating more leads for your boiler company.
Table of contents:
Generating Your Own Exclusive Boiler Leads (vs Buying Them)
Generating your own exclusive boiler leads directly to your brand and website, will always be a superior way of getting more business than buying any that are available on the market.
This is the only thing that lifts you out of the rat race and gives you a more exclusive chance to sell boilers.
Leads are generated when people visit your site, provide their details and become part of a customer database that you can contact at any time for marketing or sales purposes.
Generating your own exclusive leads offers many advantages:
- Cost effective – once your campaigns are up and running, they require very little ongoing expense and maintenance to keep churning out leads
- Fully tailored – leads are tailored to your specific offering; meaning you have more of a chance to sell to them
- Instant results – this is known as ‘direct response’ advertising, meaning there’s no middle man between the customer and your business.
- Brand building – when you start running your own digital campaigns, you are not only generating leads, but also spreading awareness of your brand. When you buy leads in from companies, you lose the ability to brand people properly and keep your business stuck deeply in their mind, as it’s such a competitive landscape.
- Conversion rates – leads from other sources might be too expensive or time consuming when you could have a better conversion rate by generating your own, exclusive leads.
Buying Boiler Leads In
Using a company like Boiler Guide, you can buy leads in for approximately £30 per purchase.
This is a great option for those looking for quick and easy leads to improve the quantities in their sales funnel.
The main problem with buying boiler leads this way is that it’s a rat race to the bottom. The leads you buy are not exclusive; meaning they are sold to 2 or 3 of your competitors in a bid to the bottom line for who offers the cheapest price.
This is often what people are looking for when they seek boiler quotes in this way. They want to play boiler company’s off of one another and drive the price completely down to the lowest it can be.
If you’ve got thick skin and you’d like to try this out, here’s a list of companies that you can buy non-exclusive boiler leads from:
Generating Boiler Install Leads on Facebook
You can use paid ads on Facebook to generate leads for your boiler company. If you do not have a FB presence, that’s no problem, as it doesn’t take much to create one and start running effective ads.
In as little as 48 hours, you could have your paid campaigns live and beginning to generate leads.
Generating Boiler Replacement Leads Using Google Ads (PPC)
With Google Ads, you can work with a budget that fits your needs and goals. Leads are generated by people searching for keywords related to your business in the search engines like “boiler company” or “gas boiler installation near me.”
Leads should be at the top of any business’ list when it comes to generating revenue these days so if they’re not coming through often enough chances are you’re not focused on the right things.
One thing you can do is to learn about how leads are generated from Google Ads and then use this knowledge in your own campaigns. Doing so will help you generate more Leads for your boiler company.
Generating Boiler Installation Leads with Linkedin
LinkedIn is often thought of as just being used as a networking tool but it’s also an excellent way to generate leads when done correctly.
Once people know who you are they’ll start asking questions which opens up doors of conversation between yourself and potential customers.
It also helps if your profile includes industry expertise or case studies showcasing what makes you unique. These details make all the difference when trying to entice someone into working with you because they want what’s best for their home and family.
Generating Leads by Leveraging Your Email
Using a newsletter and sending out regular updates is another very effective way to generate leads. This ensures that you’re always in contact with potential clients without having to worry about them forgetting who you are or how great of a company you might be.
Using emails effectively also means that people will come back to your website when they hear from you again because they know what kind of information will be waiting for them on the other end of the line.
Be Creative with Your Lead Generation
There’s no wrong or right way to generate leads for your boiler company. Being creative can go a long way. You don’t need expensive advertising campaigns or complicated sales pitches; all you have to do is come up with a unique offering to set yourself apart from the thriving competition and you might be surprised by how many leads it brings in.
Nurturing Your Leads Into Opportunities
The importance of nurturing by follow ups is greatly misunderstood. It’s said in the sales world that there’s 12 touch points between an introduction call and a closed deal.
This means; once leads have been generated successfully, you need to make sure that they’re being managed properly and that you’re maximising every single opportunity.
Leads are a company’s bread and butter so if they aren’t being used appropriately then you’ll soon find that your pool of leads will run dry again.
It becomes worse when potential clients start to feel neglected because of no contact. Make sure that all of your leads are always tracked, updated, and pushed out in email newsletters with regularity.
Conclusion: How Do I Generate Leads for My Boiler Company?
As you can see from the article above, there are a range of tried and tested ways to generate leads for your boiler business.
Generating Leads is key to the growth and success of your business so you need to be aware of all the opportunities that are available. The more leads for your boiler company, the better!
You can’t do everything at once but if you focus on one thing at a time then it becomes easier.
If you’d like to talk about generating leads and growing your boiler business, do not hesitate to get in touch with the team at Lead Genera by calling 0330 027 1480.