WordPress vs Wix: What's Best For SEO? | Lead Genera
Wordpress v Wix

WordPress vs Wix: What’s Best For SEO?


In the digital age, having a robust online presence is essential for any business. One of the critical factors that determine the success of a website is Search Engine Optimisation (SEO). SEO is the practice of enhancing your website to improve its visibility on search engines like Google. Among the myriad of website building platforms available, WordPress and Wix stand out as two of the most popular choices. This article delves into a comprehensive comparison of WordPress vs Wix to determine which is better for SEO.

Table of contents:

    Understanding SEO

    What is SEO?

    SEO, or Search Engine Optimisation, is the process of improving a website’s visibility and ranking on search engine results pages (SERPs). The better a site ranks, the more likely it is to attract traffic. SEO encompasses various practices, including keyword research, content optimisation, backlink building, and technical enhancements.

    Key SEO Factors

    • On-Page SEO: On-page SEO refers to the optimisation of individual web pages to rank higher and earn more relevant traffic. This includes the content itself, meta tags, headers, and images.
    • Off-Page SEO: Off-page SEO involves activities outside the website to improve its ranking. This primarily includes backlinks from other reputable sites.
    • Technical SEO: Technical SEO focuses on the backend structure of the site, ensuring it meets the technical requirements of search engines. This includes site speed, mobile-friendliness, and secure connections.

    WordPress Overview

    What is WordPress?

    WordPress is an open-source content management system (CMS) that powers over 40% of all websites on the internet. It started as a blogging platform in 2003 but has since evolved into a versatile CMS suitable for all types of websites.

    Key Features of WordPress

    1. Customisability: WordPress is known for its high degree of customisability. Users can modify almost every aspect of their website, from design to functionality.
    2. Plugins and Themes: WordPress offers thousands of plugins and themes, allowing users to extend their website’s functionality and customise its appearance easily.
    3. Scalability: WordPress can handle websites of all sizes, from small blogs to large corporate sites, making it a highly scalable platform.

    Wix Overview

    What is Wix?

    Wix is a cloud-based website builder that provides tools and services for creating websites without needing to code. Founded in 2006, Wix is known for its user-friendly interface and drag-and-drop functionality.

    Key Features of Wix

    1. User-Friendly Interface: Wix’s intuitive interface makes it easy for beginners to create websites quickly, using a drag-and-drop editor.
    2. Templates: Wix offers a wide range of templates that users can customise to fit their brand and style.
    3. Integrated Hosting: Wix provides integrated hosting, which simplifies the process of getting a website online.

    SEO Capabilities of WordPress

    SEO Plugins

    One of WordPress’s most significant advantages is its wide range of SEO plugins. Popular plugins like Yoast SEO and All in One SEO Pack offer robust tools for optimising on-page SEO elements, including meta tags, XML sitemaps, and content analysis.

    Customisability for SEO

    WordPress allows for extensive customisation, which is crucial for effective SEO. Users can edit permalinks, meta descriptions, title tags, and more. The ability to access and modify the website’s code also allows for advanced SEO tactics.

    Site Speed and Performance

    Site speed is a critical factor for SEO. WordPress offers various plugins and tools to enhance site performance, such as caching plugins (e.g., W3 Total Cache) and image optimisation plugins (e.g., Smush).

    Mobile Optimisation

    With mobile traffic surpassing desktop, mobile optimisation is essential. WordPress themes are often mobile-responsive, and plugins like WPtouch make it easy to ensure a site looks great on all devices.

    Technical SEO Features

    WordPress excels in technical SEO. It supports customisable robots.txt files, easy integration with Google Search Console, and plugins that help with schema markup, which can improve how your site’s information is displayed on SERPs.

    SEO Capabilities of Wix

    Built-in SEO Tools

    Wix offers built-in SEO tools, such as the Wix SEO Wiz, which provides step-by-step guidance for optimising your site. These tools are designed to be user-friendly, making SEO accessible to beginners.

    Ease of Use for SEO

    Wix’s interface simplifies the process of editing meta tags, URLs, and content, making it straightforward for users with limited technical knowledge to optimise their site.

    Site Speed and Performance

    Wix takes care of hosting and performance optimisation, ensuring decent site speed. However, users have limited control over advanced optimisation techniques compared to WordPress.

    Mobile Optimisation

    Wix automatically creates a mobile-friendly version of your site, and its templates are responsive. The mobile editor allows users to tweak the mobile layout separately.

    Technical SEO Features

    Wix handles many technical SEO aspects automatically, such as generating XML sitemaps and setting up robots.txt files. However, it offers less flexibility for advanced users who want to customise these features.

    Comparative Analysis: WordPress vs Wix

    Customisability and Flexibility

    WordPress outshines Wix in terms of customisability and flexibility. While Wix is excellent for beginners, WordPress provides more control over SEO elements, making it the preferred choice for advanced users and those who require specific customisations.

    Ease of Use

    Wix is more user-friendly, especially for those with no coding experience. Its drag-and-drop interface and built-in tools make it easy to create and optimise a website. WordPress, while more powerful, has a steeper learning curve.

    Plugin and Tool Availability

    WordPress offers an extensive range of plugins and tools for SEO, far surpassing what Wix provides. This variety allows for more advanced and comprehensive SEO strategies.

    Performance and Speed

    Both platforms offer solutions to improve site speed, but WordPress gives users more control over optimisation techniques. With the right plugins and configurations, WordPress sites can achieve excellent performance metrics.

    Mobile Optimisation

    While both platforms support mobile optimisation, WordPress’s flexibility allows for more detailed customisations, ensuring a seamless mobile experience that adheres to best SEO practices.

    Technical SEO

    WordPress provides greater control over technical SEO elements, from customising robots.txt files to integrating with advanced SEO tools. Wix’s automatic handling of technical SEO is convenient but less flexible.

    WordPress v Wix: Pros and Cons

    WordPress Pros and Cons


    • Extensive customisation options
    • Powerful SEO plugins
    • Highly scalable
    • Greater control over technical SEO
    • Robust community support


    • Steeper learning curve
    • Requires more maintenance and updates
    • Can be overwhelming for beginners

    Wix Pros and Cons


    • User-friendly interface
    • Integrated hosting
    • Built-in SEO tools
    • Quick setup


    • Limited customisation options
    • Less control over technical SEO
    • Performance optimisation is less flexible

    WordPress v Wix: Conclusion

    In the battle of WordPress vs Wix for SEO, WordPress emerges as the superior choice for those serious about their SEO efforts. Its extensive customisation options, powerful plugins, and greater control over technical SEO make it the preferred platform for advanced users and larger websites. However, Wix is an excellent option for beginners and small businesses looking for a quick and easy way to get online with basic SEO capabilities.

    Ultimately, the choice between WordPress and Wix should be based on your specific needs, technical expertise, and long-term goals. If you aim to maximise your SEO potential and are willing to invest time in learning and customising, WordPress is the way to go.


    Is WordPress better than Wix for SEO?

    Yes, WordPress is generally better for SEO due to its extensive customisation options, powerful plugins, and greater control over technical SEO aspects.

    Can Wix sites rank well on Google?

    Yes, Wix sites can rank well on Google, especially if optimised correctly using Wix’s built-in SEO tools. However, they may lack the advanced customisation options available on WordPress.

    What are the main SEO differences between WordPress and Wix?

    The main differences lie in customisation and flexibility. WordPress offers more advanced and detailed SEO customisation, while Wix provides a more user-friendly, albeit less flexible, SEO