Ecommerce is big business at the moment with most of the retail stores closed across the country and also the world. There has been a significant uplift in companies building online stores if they didn’t have one beforehand. Once the store is built however you now need to attract your customers. The guide to ecommerce keywords will demonstrate how SEO and keywords can help you do just that.
What is SEO?
SEO or search engine optimisation as it is also known is a key marketing principle used by many. It correlates to the content you create and the key search terms your audience use. The better the keywords you use, the better chance you have of being ranked higher on a search engine.
Content does not just mean the focus of blogs or articles but also the physical content on your website. Using keywords on your website will allow you to be found easier by your audience, and can help to grow your organic traffic. The more traffic you have the more chance you have of building your revenue.
What are Related Keywords?
Related Keywords are the next step in keywords, and work in a slightly different way to help your Google Ranking. Sometimes referred to as “LSI Keywords” by many people who work in search, they are the words that relate to your main topical search term.
Related Keywords help to enable search engines to understand the web page context on a more deeper level. Therefore helping to improve its search ranking. If you can improve your search ranking, then you stand a better chance of being found by your audience.
Using Related Keywords also helps to make the content you have flow better as well. Instead of plastering your key search term all over your content, you can use keywords that relate. A good way to find Related Keywords is to use Google. Google part of your search term, and it will automatically show you some of the top searches. These are a good first port of call.
Finding your Related Keywords
Finding your related keywords may seem like something you will not know how to do. However, very simple steps can really help. Most of the steps you will already have some understanding of as they form integral parts of your business.
Ensuring you research your keywords is one of the most important parts of SEO. If you are not researching the appropriate keywords to begin with, then your related keywords are not going to be of any use. Make sure they are related to your webpage.
Market research is going to be integral to making sure that you know who you are aiming your content at. HubSpot has put together this 6 step guide to help you on your way. How to Do Market Research: A 6-Step Guide
Know Your Industry
From researching, you should have a really good understanding of your industry and audience. With this you can now draw upon this knowledge and identify the key search terms for not just your website, but also any content you may consider writing. Matching keywords need to be aligned with your audience’s search intent.
Go Through Competitor Content
Using your competitors is a great way to understand where they are focusing. Take their ideas and do it better. Doing it better is key as you will try to attract the same audience, but need to stand above them. You can identify what keywords are working for them, to at least give you a guide.
You can also use plugins for Google Chrome such as Smart TOC or Table of Contents sidebar to display what is on your competitors page. This will give you an idea of what words you should be including in your website, or content to help you rank higher.
Use Related Tools
If you are looking for an easier and more accurate way to find your related keywords then look at using appropriate tools. One of the best things to use is at the bottom of each search engine. This is a related customer search tool which can help you build a better understanding of what you may want to consider.
Other software to consider using are Google’s Keyword Planner, Alexa’s Keyword Tool and also SEMRush’s Keyword Research Tool. All of which can help get you that desired result.
Putting Related Keywords into Your Content
Excellent, now you have got all your keywords you need to insert them into your content. This is where many make the mistake of “stuffing”. Stuffing is when you put in too many keywords in the hope it will improve your ranking. In actual fact it can be detrimental, and can hamper the success you get.
Using 3-4 keywords per 1000 words is going to be the most effective. Ensure they link back to your overarching key phrase, and this will help to move you up the rankings. Focusing on key parts of your content can also help to strategically place them. Using them in places such as:-
- The first and final paragraphs
- Heading and title tags
- Image Descriptions
- The text around internal and back links.
Utilising the related keywords in this manner will help you to be successful and increase your ranking.
Ecommerce platforms are going to continue to grow during this period so making sure you are marketing your business is going to be super important. Utilising keyword searches and SEO are going to help you grow your business. The guide to Ecommerce keywords should really help with your marketing efforts. And looking into the next 12 months having an online platform will only help to add extra revenue to your business.
If you like our guide to Ecommerce Keywords, then take a look at some of our other guides on some key marketing principles you can use.