Bing Ads v Google Ads: The Knowledge Hub Guide - Leadgenera
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Bing Ads v Google Ads: The Knowledge Hub Guide

Bing Ads can often be overlooked in the landscape of PPC advertising. It is, however, a worthwhile consideration. When we evaluate the question of Bing Ads v Google Ads, it’s crucial we look to see how we can leverage the opportunities that being across both platforms can bring to our businesses.

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What is Bing Ads?

Still commonly referred to as Bing Ads but officially rebranded as Microsoft Ads, it is a platform that allows businesses to advertise online using Microsoft products and services. This includes Bing, Outlook, and other Microsoft properties. Businesses can target their ads to specific audiences and measure the results of their campaigns.

Bing Ads can be a powerful tool for businesses of all sizes in generating leads. By targeting ads to specific audiences and measuring campaign results, businesses can fine-tune their marketing efforts and get the most out of their advertising budget. And because Bing Ads is integrated with other Microsoft products and services, it’s easy to set up and manage campaigns. So if you’re looking for a way to reach more customers and grow your business, Bing Ads is worth considering.

What are the advantages of using Bing Ads?

There are several advantages of using Bing Ads over other advertising platforms, including:

  • Reach: Bing Ads reaches a global audience of Bing and Microsoft users. This gives businesses the opportunity to reach potential customers who may not be using other search engines.
  • Targeting: Bing Ads allows businesses to target ads to specific audiences. This means businesses can tailor their marketing messages to reach the people who are most likely to be interested in their products or services.
  • Integration: Bing Ads is integrated with other Microsoft products and services, making it easy to set up and manage campaigns. This includes the ability to create and track campaigns using Excel, which can save businesses time and money.
  • Reporting: Bing Ads provides businesses with detailed reports about their campaigns, including data on impressions, clicks, and conversions. This information can be used to optimise campaigns for better results.

Overall, Bing Ads offers a number of advantages that make it an attractive option for businesses looking to advertise online. If you’re looking for a way to reach more customers and grow your business, Bing Ads is worth considering.

Audience Targeting Capabilities

This is one regard where the Bing Ads v Google Ads comparison is particularly useful. There are a few key ways in which Bing Ads and Google Ads differ when it comes to targeting capabilities. First, Bing Ads offers more demographic targeting options than Google Ads. This includes targeting by age, gender, income, and even household size.

Second, Bing Ads also offers more location-based targeting options. You can target by country, state, city, or even postcode. Finally, Bing Ads allows you to target users based on their search history and interests, whereas Google Ads only allows you to target based on keyword searches. Ultimately, these differences give Bing Ads a slight edge when it comes to targeting capabilities. However, both platforms offer a wide range of targeting options that should be able to meet the needs of most advertisers.

Bing Ads v Google Ads: Traffic

Bing Ads is the second-largest search engine advertising platform in the world, behind only Google Ads. Bing Ads receives a fraction of the traffic that Google Ads does, but that doesn’t mean that it’s not worth considering as part of your digital marketing mix.

Bing Ads can be a great way to reach new audiences who may not be using Google, and it can be more cost-effective than other forms of online advertising. In terms of traffic volume, Bing Ads typically receives about 10% of the traffic that Google Ads does. However, this doesn’t mean that Bing Ads is less effective. In fact, Bing users tend to be more engaged and have higher conversion rates than users of other search engines.

If you’re thinking about using Bing Ads as part of your digital marketing strategy, it’s important to understand the different traffic patterns between Bing and Google. The table below shows the average monthly search volume for various Bing and Google keywords.

As you can see, there is a significant difference in traffic volume between Bing and Google. However, this doesn’t mean that Bing Ads isn’t worth considering.

If you’re thinking about using Bing Ads as part of your digital marketing strategy, it’s important to understand the different traffic patterns between Bing and Google.

Should I use both Bing Ads and Google Ads?

There are a number of reasons why you might want to use both Bing Ads and Google Ads. Here are some of the key benefits:

  1. You can reach a wider audience. Bing Ads gives you access to Bing users, who account for around a third of global internet users. Google Ads, meanwhile, gives you access to Google users, who account for around two-thirds of global internet users. So by using both platforms, you can reach the vast majority of internet users.
  2. You can gain insights into different user behaviours. Bing and Google have different user bases, so you can learn valuable insights into how different groups of people behave online. This can be useful for tailoring your marketing strategy to better suit your target audience.
  3. You can get more bang for your buck. Bing Ads generally has lower costs-per-click than Google Ads, so you can get more traffic to your website for less money.

So there are a number of good reasons to use both Bing Ads and Google Ads. If you’re not already using both platforms, it’s definitely worth considering doing so.