Most people don’t think of PPC as a direct lead generation tool. Read on for the top 10 reasons you should be using PPC for lead generation.
Pay-Per-Click (PPC) is not a new concept, but it has become one of the most powerful and profitable ways to generate leads on the Internet.
PPC (also known as Pay-Per-Click marketing or CPC marketing) has taken over from SEO in recent years to be the number one driving force behind many online marketing campaigns.
Table of contents:
#1 It’s All About The Numbers
When you first start out with PPC, you might find it hard to grasp how the system works and how your adverts will be ranked.
However, you needn’t worry! When using PPC for lead generation, it’s all about choosing the right keywords. Choose keywords that are going to attract your target audience.
#2 You Can Track Your Progress
Unlike other lead generation strategies where you are left guessing as to how effective they are, PPC allows you to track your progress.
When using PPC for lead generation, it is important to identify the keywords that produce leads and those that don’t.
This will enable you to streamline your campaign and make sure every dollar is being spent on the most valuable keywords.
#3 You Can Filter Out The Noise
Google Analytics allows users of Google Ads (the most popular PPC provider) to filter out unwanted traffic. This includes people who have visited certain websites before clicking on your adverts. It can also include people who type in a word or phrase unrelated to your business but still end up on your website. This is otherwise known as accidental clicks.
#4 You Can Test Different Markets
When using PPC for lead generation, you can easily test different markets in order to find the one that works best for your business.
For example, let’s say you are a plumber and want to target local customers; however, you have been unable to target these individuals via SEO due to competition from other businesses. This is where it would be a good idea to try out PPC campaigns.
You may not only reach new audiences but also be able to increase your brand awareness and visibility within the industry.
#5 You Have Access To The World Wide Web
PPC is unlike other advertising platforms such as radio or TV. These methods have limited geographic areas where their adverts can be circulated. (TV ads generally stick with a single country).
PPC allows you to reach customers from all over the country, if not the world. PPC is a great way to market your products or services. Especially if you are a business whose target audience is based in multiple countries and regions.
#6 It Works Well With Other Marketing Strategies
PPC has proven itself to be one of the most profitable strategies for generating leads. With that said, this doesn’t mean it should be used on its own.
PPC can work well with other online marketing strategies such as SEO and social media and vice versa.
For example, when using PPC for lead generation it can be very effective to combine your adverts with those created via SEO as they will attract similar audiences.
However, this also means you need to ensure that your website is able to support SEO and PPC campaigns at the same time.
#7 It Is A More Cost-Effective Solution
PPC is generally one of the most cost-effective methods for generating leads on the Internet when compared to other online marketing strategies. Radio, television or print media (where you can be charged by how many people read your advert), things can get pricey!
#8 You Don’t Have To Spend Time Creating Your Adverts
When using PPC for lead generation it is important to make sure that your adverts stand out from others. This will help you toto bring in more traffic.
If you would rather spend your time focusing on other elements of your business then PPC is a great solution.
Ecommerce companies should remember that they shouldn’t simply use the same advert template as their competitors.
It is important to stand out from the crowd and make an impression on potential customers.
#9 You Can Set Your Own Budget
There are limited budgets when using other online marketing strategies such as SEO or social media. PPC allows you to set your own budget, making it easier for businesses to get started with PPC campaigns.
#10 It Is Easy To Start Using PPC (in fact, it’s free)
When using PPC for lead generation there is no need to wait weeks or months before starting a campaign. PPC is a great place to start when adding to your marketing strategy repertoire.
You can sign up and start a PPC campaign using Google Ads and start generating leads for your business right away.
Summary: Why PPC is Great for Lead Generation
PPC advertising is great for lead generation because it helps you find potential customers. Moreover, potential customers who are actually looking for your products and services.
There is no better time to start using PPC than now. With Google Ads, you can get started for free and start generating leads right away.
However, as with all online marketing strategies it is important to make sure your PPC campaign is well-managed in order to see the best results.
If you are looking for more information about how PPC advertising works and how to manage your lead generation campaign then contact us at Lead Genera today.