As to everything, there is always a right and wrong way of doing things. But what about in the lead generation world? That’s why we’ve put together this article to elaborate on the do’s and don’ts for a successful Lead Generation strategy.
Lead generation is something that has taken over the digital world and is quickly sweeping the nation. Regardless of the industry you are in, you can benefit from lead generation.
Driving traffic and harnessing the powers of brand awareness gives you an edge in your target market. It makes your target audience aware of your products and services and what your business can offer to them.
Successful lead generation is strategic but in specific ways. So, you can’t just simply jump in to lead generation and be successful, it takes time, resources and knowledge.
1. Do: Plan your Successful Lead Generation
Lead generation is not simple, you can’t just click your fingers and hope for the best. Planning how you wish to generate leads is crucial: this could be through Facebook Adverts, Google Adverts or even organic Social Media Growth.
It is important to create an outline of how you wish to generate the leads and how you plan on doing it, with small milestones to ensure you can grow the business at the rate you want to, even include your budget for marketing so you don’t overspend! You can even state if you are going to do this within the business or outsourcing it, this will help to ensure you are successful at lead generation.
2. Don’t: Dive Straight in Without a Plan
Starting lead generation without a plan is going to jeopardise the business. Your heading somewhere you haven’t visioned, and this can prevent your employees from being able to see the business growing. You need a plan set in place to ensure you and everyone within the business knows how you plan to move forward but also how you’re going to create success.
3. Do: Be Simple
The key to successful lead generation is to be simple. Don’t throw loads of information at potential customers, this will scare them off!
Keep your adverts short, sweet and simple. By telling them straight away what you are selling, whether this is a service or product, you are reducing the chances of getting unqualified leads and people who aren’t interested in what you are selling.
4. Don’t: Over complicate things
By overcomplicating lead generation, you could be scaring people off and reducing the
chances of getting leads, in turn reducing the successfulness of your lead generation. Most people respond well to shorter text, as they can digest the information, not only quicker but easier.
Your Google Advertisement could be as simple as ‘River Island: Fashion Clothing for Women, Men, Boys and Girls’ – short, sweet and easy information to digest! And telling your market what you are selling right away.
5. Do: Be Organised
You can’t be unorganised in lead generation, for successful lead generation you need to be organised and know exactly what you’re doing every single second of the waking day. You can’t do lead generation randomly, you must be meticulous in your approach and plan, so you are always improving and growing your customer base!
6. Don’t: Get Impatient When Results Aren’t Immediate
It is very easy to get frustrated and impatient when your efforts for successful lead generation aren’t working. It takes time (lots of it!) to get lead generation right, it takes trial and error and of course a vast amount of knowledge!
The key to being successful is staying patient. That is harder said than done though! But just know that results might take months to first show, but they will then become sustainable and the leads will be rolling in.
7. Do: Use Multiple Routes
Many people will tell you that you should only focus on one source of lead generation, however, they are very wrong.
If you have just the one source for your lead generation, for example, Facebook Adverts, and the social network goes down, you haven’t got a chance of getting a lead-in. That’s why you need multiple routes and platforms to be successful in lead generation. These can include: drop forms on your website, Google Ads, Social Media Advertisements and much more
8. Don’t: Stick with One Route of Lead Generation
Sticking with one route of lead generation is going to be the first and worst mistake you will probably make. If your only source of lead generation suddenly don’t work anymore – where are you going to get your leads from to keep your business thriving?
You need to think ahead, and be ahead of the game! Multiple lead sources equals more leads and more chances of having lots of successful lead generation.
9. Do: Provide Great Content
Whether this is on Social Media or blogs on your website, you need to ensure that what you are posting out is GOOD quality, and not just a load of jumbled up words on a page, to keep your leads engaged and interested in what you are selling them.
Creating a plethora of great content does take time to build up and you should be constantly writing blogs and articles that are converting people who land on your page into leads.
Successful lead generation is not easy, and you have to work hard on it! Taking the time to write blogs shows that you want to offer value and more importantly, help your customers.
10. Don’t: Simply Start Writing
Although you may think that the more content you have out there, the better, you need to create great content that is going to keep people engaged!
You should analyse your audience thoroughly, find out exactly what they want to learn about and then use your knowledge or do some deep research to create the best content possible that is aimed directly at your target market.
Think about the keywords they might use, be strategic in your manner and use this to make sure they find your content quickly and easily. By taking your time in creating content you will generate more successful leads and be more successful in your lead generation.
11. Do: Accentuate Value at Every Step of the Customer’s Journey
Whether your customer lands on your page through a targeted advertisement or whilst looking up keywords through the Google Search Engine that have led them to your blog, you need to ensure that you are showing and telling them the value that you are providing them.
What content you are providing them is the best value – a blog post, a video or even an email? Tell them what value you are providing and that they won’t be able to find that value anywhere else.
12. Don’t: Constantly Promote
Wherever you look in the digital and outside world, you seem to constantly have promotions through in your face. Try not to be constantly promoting and hard selling to potential customers. Your traffic can and will get bored very quickly and then leave your website! your potential customers won’t want to purchase from you if you are forcing the sale too much.
Create subtle ways of promotion, dropping hints at the exceptional value your business can offer them (like us at Lead Genera!).
Don’t just have lead generation that is promotion, have lead generation that first and foremost creates brand awareness and then convinces people to become a lead. Successful lead generation isn’t always about selling right away! It’s about nurturing and feeding your target market value.
To summarise the 12 Do’s and Don’ts for successful lead generation:
The 12 Do’s and Don’ts for Successful Lead Generation is the number one place to start when looking for tips for your business. The more knowledge you can gather, the higher the chances of success you will see.
- Successful lead generation takes time and a vast amount of knowledge. (Invest in training yourself and acquiring the knowledge or invest in someone that knows their stuff!).
- Don’t always create promotions, create blogs and articles that help your target audience learn and grow.
- Show them value! Value is the key to successful lead generation. Your potential customers want to see what they are getting out of their purchase.
- Provide the best content possible. Don’t just dive in and hope for the best. Plan and manage the content you are putting out to provide not only valuable content but nurturing as well.
- Plan. Plan. Plan. Without a plan, it is highly unlikely that you will have a successful lead generation. Put a plan in place and stick to it as much as possible. You might have to make some tweaks to your routes of lead generation. This is expected as the market is forever changing and growing!
Bonus Content: If you’re wondering how it’s done, head over and have a read of this article next: How to Lead Generation companies generate new leads?