It’s safe to say that Covid-19 and the global pandemic as a whole, has caused the world of business to change. This will also involve how companies conduct their marketing and attract their customers. Changes will need to be made all round, so in this article we will take a look at how to adapt your marketing post Covid19.
What Is A Marketing Plan?
A marketing plan is the overall strategy of how you will communicate with your target audience about your products and services. Although marketing plans do change based on yearly objectives and also vary from business to business they are a great way to build the foundations you need.
When promoting your products and services it is important to make sure you have a clear idea about what channels you are going to use. Social Media, SEO, Paid Advertising and even email marketing are going to be some that you need to consider.
What Can You Change?
The ever changing world as it currently is will require you to make some changes to your marketing strategy. These changes will help to form the direction of your business for the next 6-12 months. Some of the elements you can consider changing includes:-
Emphasise The Relevance Of Your Product
As your consumers buying habits have changed, so may have their thoughts towards your products. This is why you need to emphasise more so than ever why your products and services fit their needs. Active promotion of your products is required now as marketing becomes more and more competitive. This can be done by changing the way you market your products, or even how active you are on social media.
Meet Current Consumer Needs
Focusing on helping your customers meet their needs is important. The reality is people’s buying motivations and also wants are different. Now you need to focus on how you can benefit your customers’ new norm.
Many businesses are now offering free resources or free courses for a period of time to help their customers gain valuable knowledge. If you are in a position to give something away for free then do it. This will help to build that relationship further, and could help you pick up new business in the future.
Increase Digital Marketing Efforts
Digital markeitng is now going to be one of the saving graces for your business. The use of SEO and also email marketing is now even more prevalent. The blogs or articles that you create will help to build your organic traffic levels.
Also covered in this area will be ensuring that your website stays up to date. Ensure you post regular updates for your customers, opening dates or even new products that you may be offering as a result. Keeping your audience updated is only going to benefit your business.
Modify Your Email Marketing
Email marketing is going to be one of the best ways to engage with your audience in a non verbal way. The changes in the world and how your customers may be working, you need to consider the tone, content and how you are engaging with them. Stay on brand, and ensure you represent yourself well but still add value through adaptation.
For example, just because your business is closed and you are not open does not mean you should not be engaging with your audience and customers. Ensure that you are the forefront of their minds by using a tactful approach.
Focus On Social Media
The chances are most of your customer base or audience are active on one or more social platforms. Also, with most working from home or even off work, now is the time to be as active as possible. Taking part in conversations, posting regularly and showing support is a great way to win business and create a brand.
Creating relevant posts, or even updates are also a great way to ensure that your customers know you are still active in the market. Alternatively, look at posts that are educational, creative and also add value. Now may just be that time to venture into video marketing for more engagement.
When it comes to how to adapt your marketing post Covid19 you need to consider the new ways in which your customers buy and also what their motivations are. Most customers will now have different requirements so making sure you can cater to them is vital. Also to do this effectively, you need to ensure your marketing is aligned to be able to promote what you are looking to achieve.
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