When it comes to conducting your marketing there are a number of channels in which you can utilise. In 2020, there has been a shift in which is most popular to use. However, all of the marketing channels in the world today will bring differing success to a variety of industries. In this article we explore what are the 5 best marketing channels of 2020.
Why Is Marketing Important?
There are many reasons why marketing is important to your business. Marketing is required by all companies to demonstrate to their audience what they do and what they provide. The days of paper marketing are somewhat over, and the new digital age has now moved in. The world of social media, PPC and content/SEO are what have now taken its place.
Marketing is also linked closely to awareness. Making customers aware of your brand and expertise is also a very important way to build a customer base and also interested audience. The process of marketing is very simple, it is centered around what channels you should use.
What Channels Can I Use?
When it comes to the 5 best marketing channels of 2020 there are many in which you can use. These will be specific to your target audience, and from this you will see differing results. What cannot be ignored is the importance of all below. In some way shape or form you are going to need to explore all of these channels. Some of the channels in which you can explore in 2020 are as follows:-
When it comes to marketing channels, pay per click is one of the fastest growing. The use of Google Ads has gone through the roof, and multiple companies are using it alongside various organic traffic methods. Paid advertising has helped put a premium on marketing, and those with the biggest cash flows are definitely benefitting even more.
Ranking on Google has become of vital importance to many. The biggest search engine in the world has a paid platform that is also amongst one of the best to use. Bidding on keywords and tracking your potential leads are all part of the associated cost.
Social media channels have also taken on a paid advertising model which is changing the way in which users interact with their social platforms. Facebook has synced theirs and Instagram together which allows you to select age range, demographics, locations and also more specific target groups. This allows you to be really selective, and precise.
Social Media is one of the best and most effective marketing tools that you can use. The reach can be incredible when done well, and not to mention it’s free. Social Media channels such as Instagram, Twitter, Facebook and LinkedIn have revolutionised the way in which we conduct our marketing. And in 2020 this does not look like it is going to stop.
The social media world is growing, and this is due to how prospective customers and audiences digest content. Most of the world is on some form of social media platform, so making sure you have a presence is key to getting your brand known. Each platform that is available will have a more targeted demographic, so also ensure that your audience is going to be present on there.
Email marketing is one of the forgotten fruits of the marketing world, and is great for those that find themselves in possession of an extensive database. Data capture is important for businesses as it gives them potential leads as well as a way to utilise various other channels.
The use of email marketing is widely regarded as one of the best and easiest marketing channels. It is a great way to re-engage with older customers but also be at the forefront of the minds of those that are not ready to buy yet. A monthly or bi-weekly marketing email is the best way to get your audience interested and enthused.
Not the most conventional marketing channel however your website is a great way to build your brand presence and reputation. The website which you have is the landing page for your business, and helps to show your customers what you are about and the services which you offer.
When it comes to generating leads and also data capture, your website is going to be key. A landing page with specific calls to action as well as options to leave data will allow you to capture that data effectively. If you then pair this with a specific CRM, your website is one of the most important marketing channels.
Content Marketing & SEO
Content is king and how you produce this content is also very important to your business. This could be in the form of blogging, vlogs or even e-books. However you produce content, it is important that it is consistent and well presented. Content also needs to add value. This value can come from product guides, videos or even addressing issues within your industry.
SEO pairs well with the blogging side of content marketing. SEO stands for search engine optimisation and is the process of how you get your content to rank on the search engine be that Google or Bing. There are many elements that make up SEO and how well it is performed. These include making sure there are correct headings, keyword density, meta descriptions and also that your title matches your keywords.
SEO and Content has become one of the most commonly used marketing tools due to the need to educate your audience and also add value. From this more and more companies are creating content strategies which reach their audience.
The process of marketing is very important to your business and helping you grow and develop. Ensure that you have a marketing plan in order to know where your efforts are going to be placed as well as what your goals are. With the 5 best marketing channels of 2020 changing constantly, ensure that you keep an eye on what your customers are engaging with. Take a look at our Knowledge Hub for marketing related content.