ARU Peterborough | Website Developed by Lead Genera

ARU Peterborough

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The Plan


The Client:

ARU Peterborough is driven by the mayoral authority of Cambridgeshire and Peterborough in collaboration with Peterborough City Council and Anglia Ruskin University.ARU Peterborough will provide transformational and inclusive higher education for the city and region.

The Brief:

We were given a very particular brief and brand guidelines to follow. The deadline was fast and tight, with only two weeks from inception to live deployment of the site.

The Result:

We pulled it off! ARUPeterborough.co.uk was launched 13 days after we initially jotted ideas on the drawing board. The project was a huge success and on the first day of launch saw a huge influx of traffic making use of the lead capture tools and making enquiries.

Additional Info


Client Website: ARU PeterboroughProduction Time: 2 WeeksPlatform: WordPress / CustomAdditional Works: 

  • Front End Development
  • Design & Branding
  • Lead Capture
  • CRM integration
  • Email-trigger automation
  • Marketing automation

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