Paid Ads Archives | Lead Genera

What Is Direct Response Advertising?

What Is Direct Response Advertising?

What Is Direct Response Advertising? Direct response advertising is a type of marketing designed to get an instant response by encouraging people to take a specific action. The goal is to generate leads quickly. Comparatively, traditional marketing aims to raise brand awareness and promote your brand image in the long term. Direct response advertising requires […]

The Beginners Guide to PPC

The Beginners Guide to PPC

If you are new to marketing, then chances are you are also going to be new to PPC. PPC stands for Pay Per Click. It has become increasingly more popular among marketing folk, and is being seen as an equal importance as SEO. If you are a new business, or new to marketing in general, […]

How to Improve your PPC Campaign

How to Improve your PPC Campaign

Pay Per Click, or PPC as it is better known, has grown and developed the way in which businesses conduct their marketing. PPC is increasingly more popular with those companies who are able to dedicate specific funding to ad campaigns across a variety of channels. However setting up a PPC campaign is easy, it’s how […]

Sign up to our Knowledge Hub Newsletter