Paid Ads Archives | Lead Genera

Category: Paid Ads

Featured Image
Topic: Paid Ads

The Cost of Ignoring Audience Intent in Your Ad Campaigns

Introduction Every click in your ad campaign costs money. But not every click delivers value. The real cost of advertising lies not just in your...
Featured Image
Topic: Paid Ads

Ad Spend Without Strategy: What It’s Really Costing You

Running ads might feel like progress, but without a proper strategy behind your spending, it’s often money wasted. Many businesses pour budget into digital advertising...
Featured Image
Topic: Paid Ads

What Makes an Effective Ad Campaign: Strategy vs Creative

Introduction In digital marketing, a great-looking advert doesn’t guarantee great results. While eye-catching visuals and sharp copy are important, they’re only one piece of the...
Featured Image
Topic: Paid Ads

10 Things To Know About Paid Ads Campaign Management

Introduction Running a paid ads campaign involves more than simply choosing some keywords and setting a budget. Effective campaign management is the key to achieving...
Featured Image
Topic: Paid Ads

How To Build A Killer Local Ads Campaign

Creating a local advertising campaign that truly resonates with your target audience can transform your business. With the right strategy, you can effectively reach local...
Featured Image
Topic: Paid Ads

Pay-Per-Click Ads: 7 Things To Look Out For In 2024

Introduction In the realm of digital marketing, Pay-Per-Click (PPC) advertising continues to be a cornerstone for businesses striving to boost their online visibility and drive...
Featured Image
Topic: Paid Ads

What Is A Good ROAS?

What is ROAS in digital marketing?ROAS, or return on ad spend, is a key metric in digital marketing. It measures the profitability of an advertising...
Featured Image
Topic: Paid Ads

Building A Paid Media Advertising Strategy

What is a paid media advertising strategy?Paid media advertising is a great way to reach a large audience quickly and efficiently. By paying for ads,...
Featured Image
Topic: Paid Ads

Maximising The Value Of Both Instagram And Facebook Ads

Although the two social media platforms offer different ad experiences, Instagram and Facebook ads can be powerful when used together. Instagram Ads, for example, are...
Featured Image
Topic: Paid Ads

Why Use Paid Ads On Instagram?

What are paid ads on Instagram?When it comes to paid ads on Instagram, there are a few different options to choose from.The first is called...
Featured Image
Topic: Paid Ads

Making Best Use Of LinkedIn Audience Targeting

Why use LinkedIn audience targeting?LinkedIn audience targeting can be extremely beneficial for businesses looking to reach out to their target market. LinkedIn allows you to...
Featured Image
Topic: Marketing

How To Generate Leads Through Social Media

It's safe to say that social media has really transformed the way in which businesses interact with customers and also market their business. As far...
Featured Image
Topic: Paid Ads

Launching Your First PPC Campaign

So you have taken a look at our beginners guide to PPC, and now you are ready to launch your very first PPC campaign. PPC...
Featured Image
Topic: Paid Ads

The 10 Best PPC Lead Generation Strategies

Having a strategy is probably one of the important things when starting something new. Knowing what you are going to do, how you are going...
Featured Image
Topic: Marketing

The Beginners Guide to PPC

If you are new to marketing, then chances are you are also going to be new to PPC. PPC stands for Pay Per Click. It...
Featured Image
Topic: Marketing

How to Improve your PPC Campaign

Pay Per Click, or PPC as it is better known, has grown and developed the way in which businesses conduct their marketing. PPC is increasingly...
Featured Image
Topic: Facebook

Using Facebook for Lead Generation

Facebook for Lead GenerationFacebook, the king of social media. Well for now anyway. With the rise of other social platforms such as Instagram (Which Facebook...