What Is Direct Response Advertising? Direct response advertising is a type of marketing designed to get an instant response by encouraging people to take a specific action. The goal is to generate leads quickly. Comparatively, traditional marketing aims to raise brand awareness and promote your brand image in the long term. Direct response advertising requires […]
It’s safe to say that social media has really transformed the way in which businesses interact with customers and also market their business. As far as free marketing goes, it has enabled companies to really target their approach when it comes to making connections and building their market presence. In this article we take a […]
So you have taken a look at our beginners guide to PPC, and now you are ready to launch your very first PPC campaign. PPC can really help to transform your traffic, and works really well alongside your organic traffic methods. In this article we will look at the steps you need to take to […]
Lead Generation has become one of most talked about things in marketing and also sales. From a marketing perspective, most companies and businesses will use various marketing channels to try and generate leads. Leads can help a business to increase revenue by finding new customs. Why you should use PPC for Lead Generation is very […]
Having a strategy is probably one of the important things when starting something new. Knowing what you are going to do, how you are going to do it and what results you want help to keep you on track. This is no different with PPC. PPC can help to build your Lead Generation which can […]
If you are new to marketing, then chances are you are also going to be new to PPC. PPC stands for Pay Per Click. It has become increasingly more popular among marketing folk, and is being seen as an equal importance as SEO. If you are a new business, or new to marketing in general, […]
Pay Per Click, or PPC as it is better known, has grown and developed the way in which businesses conduct their marketing. PPC is increasingly more popular with those companies who are able to dedicate specific funding to ad campaigns across a variety of channels. However setting up a PPC campaign is easy, it’s how […]
Facebook for Lead Generation Facebook, the king of social media. Well for now anyway. With the rise of other social platforms such as Instagram (Which Facebook own), LinkedIn (Which Facebook own), Snapchat (Which Facebook tried to buy), Twitter and Youtube, Facebook has had to try very hard over recent years to keep its crown. With […]