Facebook for Lead Generation
Facebook, the king of social media. Well for now anyway. With the rise of other social platforms such as Instagram (Which Facebook own), LinkedIn (Which Facebook own), Snapchat (Which Facebook tried to buy), Twitter and Youtube, Facebook has had to try very hard over recent years to keep its crown. With on average 2.45 billion people logging into Facebook every month, it makes it a powerhouse to market your products and services. Let’s begin…
Also as a side note, check out the guys over at side note, they have put together a great piece on how Social Media as a whole can effect Lead Generation. Social Media Lead Generation: The Complete Guide
Every business needs to start somewhere with their social media marketing and using Facebook for Lead Generation is a great place to start.. Firstly create a business page. Include your logo so people can identify you and also a brief breakdown of who you are and what you do. There is no need to be too descriptive, just be brief and straight to the point.
Secondly, now you have done that, you need people to like and follow your page. Quite an integral thing as you need people to see your content and want to interact with it. As your business page is more than likely linked with your personal, you can invite your friends to like your page. A very easy way to gain a following.
Post & Interact
Great you have created a page, you have some followers. What is next? Well that would be content.
We have harped on about content a lot in previous posts, and how important it is for engaging content to be posted regularly. We revert back, and say this once again. The content you post on Facebook needs to be engaging, and also represent your brand. Also, don’t be too salesy. Create conversation with your posts, a comment below caption will usually help with that one.
Once people have started to comment, engage them. Interact with them. This is how you can generate what we would call organic leads. For example, if it is a post about potential new services you want to offer. If people are commenting on it, chances are they have an interest in it. Engage them, give them advice, or even ask them to drop you an email if they are really direct. Organic leads are priceless, and help to drive a business forward without any outlay.
A great feature that Facebook has introduced in recent years is Facebook paid advertising. This is a form of PPC or Pay Per Click advertising which has taken enormous leaps, and now finds many businesses adopting this method to generate leads. How does it work you ask? Well Facebook Ads allows you to create targeted adverts, set demographics and set locations so your brand, or products are seen by more people.
Most companies will adopt this method, once they have used up a lot of their existing organic traffic. By placing a paid advert on facebook, you are attracting and engaging a new audience. Also a paid advert increases your reach, as you are able to go outside of the confines of just your small network.
Now there is a process which you need to follow in order to have some success, and the process would look something like this:-
- Identify your target market. Quite simply the most important thing in the whole process. Unlike organic traffic, paid adverts will allow you to select a variety of options including gender and also target age range. For example if you are promoting a new pair of mens trainers then age range could be 18-25 and target it males. Equally if you are a boiler company, your target market would be home owners potentially from 25+ and either male or female.
- What is the purpose of your advert? You have two options in this instance. Either directly advertise your products and services, or create an advert for people to click and register an interest.
- Analyse the data! Look at the results. The applications Facebook Ad Manager will give you a breakdown of how successful your advert has been whilst in circulation. If you have aimed to drive traffic to the website, or for people to sign up to your page to register an interest, it will show percentages and figures for you to analyse.
Overall Facebook paid advertising has a place in marketing, if you are looking to further promote your brand, or products and services.
Global reach, billions of people every month and it’s FREE! (Well for the most part) Sounds like a pretty good deal really. Using Facebook for Lead Generation firstly for your company to have a presence, and secondly to be able to reach targeted groups can provide great success. However, remain consistent. Consistently posting content will only increase your chances of generating leads.