Increasing traffic to your website. How is it done? Whilst there are a lot of ways to get there, paid ads and traditional marketing are not always worth the investment and won’t necessarily lead to long term results. So, if you’re trying to get monster organic leads without the monster budget, then we have five fantastic tips for you!
What are Organic Leads?
Organic leads are your potential clients and customers who find your company by searching for a specific product, service or question into a search engine, like Google or Bing. Rather than someone who has visited the site via the URL or by visiting a PPC advert. So, to sum up, none of these leads knew your product or brand existed before searching online.
In today’s modern world we use Google and the like to answer most of our questions, from who the singer was from that band you’d forgotten about or how to change the setting on your webcam or even when it comes to solving difficult business or household problems, i know google has the answer.
As marketers, we’re hoping that google or other search engines for that matter, will give our information to help answer those questions.
So, how do you top the rankings in the search results? And Once they’re there, how do you get your leads to take action on your site?
Below we’re going to take you through a few principles that will help you understand your audience, grab their attention and help you convert them to lifelong advocates for your company or brand.
1. Keyword Research
The first out of our five strategies on how to generate organic leads from your website is keyword research. Your ability to understand what terms your customers and prospects are using whilst navigating search engines is highly important to understand your organic traffic and leads.
In other words, doing keyword research is absolutely essential, so that your clients can find you online easily.
Understanding the relevant keywords for your business is essential to your understanding of organic traffic, alongside this, competition for these words internet wide.
Once you begin to incorporate these keywords into both your website and the content you create, your site will become more searched more easily across the web.
An important factor when it comes to SEO (Search Engine Optimization) success and increasing your website’s traffic comes down to one thing, Identifying the volume of keyword searches with the lowest degree of difficulty.
To help you achieve this there are a few tools we’d like to suggest to help you along your way:
These tools will help you to easily determine how well your website is ranking currently, and where your pain points are that may need instant improvement to enhance your rankings.
Next – to elevate your organic rankings you need to begin to deploy a content creation program.
Begin in a solid place where you understand who and what you are targeting. This way, you can analyse where your website is ranking highest matched in monthly or weekly searches, whilst also seeking out new high-volume, relevant keywords that aren’t currently ranking.
Spending time going over your site analytics with a fine tooth comb to find out where your organic visitors are landing on your websites. Why are they there? Is it the main page or blog post? Getting down to the nitty gritty of your data will give you some fantastic insights to what exactly google values about your website.
2. Content is King
Now you’re beginning to get an understanding of what keywords you would like to rank for, it’s important that you deploy a consistent content marketing strategy, remember, both search engines and customers like consistency.
Quality is key, if this is the first time your prospective lead is seeing your product or brand then make it something to remember. The more good content you create, the more leads can be generated over time.
3. Understanding Your Personas
Before you begin writing your next blog, shoot a video or redesign your website for its big launch, it’s highly recommended that you create a ‘Buyers Persona’ so you know exactly WHO your content is for.
‘What is a Buyers Persona?’ I hear you say, well, simply put, it’s your ideal customer. Creating quality consistent content that resonates with your target audience will have a natural impact on your organic rankings.
The questions you need to answer by making your Buyers Persona are:
- Characteristics (demographic, psychographics and behaviours of your persona)
- Where they frequent online, what’s their favourite site? What kind of searches are they doing?
- What problems are they trying to resolve with the search? And what solutions are they interested in?
- What are their buying behaviours? And their favourite information sources.
Once you know WHO your Persona is and who we are trying to reach, you can begin the process of creating content that will resonate with your prospect.
4. Adding Videos to Your Website or Blog
Video has been integrated into SEO since 2007 when google announced the ‘Universal Search’. However, video is still an underrated element of search marketing today! In fact, one study suggests that websites who incorporate video into their pages are 53x more likely to rank on the first pages of google search results. To put it simply, the algorithm likes video, and here’s a few reasons why.
- Google cares more about quality content over keywords. Most videos that are educational and informative will have a higher probability of answering your prospects questions and queries.
- Searches with video results have a 41% high CTR (Click Through Rate) over searches without one.
- Videos make your customer stay longer on your website.
- Having video instead of just text will triple the number of your linking domains in searches.
5. Social Media is Your Friend
The more interesting, engaging and relevant you can make your content. The more places you can share it! Sharing your posts, blogs and videos across social media will increase the chance of your content engaging with your audience. Thus bring new eyes to your website and brand.
Don’t stop at just one! Every social media platform is just another search engine that’s waiting for your keywords. Optimize your social media posts with #hashtags to bring more clicks and views to your posts and ultimately your website.
To Conclude: How to Generate Organic Leads from Your Website
Learning how to generate organic leads from your website is key to increasing sales in your business. It won’t happen overnight, but these Five Strategies are a great place to begin or to re-energise your brand and website.
Remember to stay persistent, keep your eye on the quality of your articles, all content and even videos. Make data-driven decisions and eventually you will see an impact on your results.