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Scottish Boiler Company

The Plan


The Client:

The Scottish Boiler Company pride themselves on being able to deliver upon your new boiler requirements. They understand through many years of experience in industry that having a new boiler installed can sometimes be seen as an inconvenience. However they have a professional and friendly team at hand that are always on there to support.

The Brief:

To design and develop a lead generation website for a boiler firm covering Dundee & Aberdeen. Customers should be able to leave their details in under 30 seconds in a couple of different ways and the website should be straight to the point.

The Result:

We created a bespoke quote enquiry tool for The Scottish Boiler Company that sits proudly on the home page. The main focus of this project was to create a website that offers a low friction data capture function. Simple, straight forward and straight to the point.

We opted for an easy to use quote enquiry tool that enhances engagement rates, and improves conversions from website traffic into leads. The bespoke enquiry tool we built also offers the end user a more immersive web experience, when compared to standard contact forms.

The final phase was ranking the brand for it’s own brand name, through a highly competitive market. There are hundreds of other gas engineers in the area, let alone nationally, and there was already a competitor using a very similar brand name. To cut through the noise, we purchased a very specific URL for the project that would become the websites main domain.

Additional Info


Client Website: The Scottish Boiler Company

Production Time: 2 Weeks

Platform: WordPress

Additional Works: 

  • Simple and easy to use website
  • A clear user experience
  • Basic SEO, ranking in a highly competitive market
  • Bespoke Lead Generation focus & easy data capture
  • Unique & authentic branding, avoiding corporate.
  • WordPress managed CMS

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