Category: Marketing

Topic: Marketing

How to Measure Digital Marketing Success Beyond Clicks and Impressions

Introduction Clicks and impressions are easy metrics to track in digital marketing. Although they help in understanding early campaign activity, relying solely on these metrics...

Topic: Marketing

Why Your Website Isn’t Converting and What It Could Be Costing You

Introduction Your website might be attracting traffic, but is it improving your conversion rate by turning visitors into leads, customers, or enquiries? If not, you're...

Topic: Marketing

Why Brand Consistency Matters Across All Marketing Channels

Introduction Brand consistency is about presenting a unified image of your business across every marketing touchpoint. Whether someone visits your website, clicks on a paid...

Topic: Marketing

Why Page Speed Is a Marketing Metric You Can’t Ignore

Introduction In a world where digital first impressions matter more than ever, your website’s performance is more than just a technical issue. It is a...

Topic: Marketing

What Makes SAAS Marketing Different?

Introduction Software as a Service (SaaS) has transformed how businesses and consumers access technology. Instead of purchasing software outright, users subscribe to digital platforms that...

Topic: Marketing

Growth Marketing: All That You Need To Know To Scale Your Business

Introduction to Growth Marketing Growth marketing is a dynamic and data-driven approach that focuses on achieving scalable and sustainable business growth. Unlike traditional marketing, which...

Topic: Marketing

Building Authoritative Leadership Through Digital Marketing

Introduction to Building Authoritative Leadership In today's fast-paced digital world, establishing authoritative leadership is crucial for business success. Authoritative leadership involves guiding others with confidence,...

Topic: Marketing

Why Your Business Needs A Digital Advertising Agency

Introduction to Digital Advertising AgenciesIn the dynamic realm of modern business, where the digital landscape reigns supreme, the significance of a robust online presence cannot...

Topic: Marketing

What Is The Metaverse & How Will It Impact Digital Marketing?

The Metaverse is a virtual universe that has captured the imagination of many, and it has the potential to transform the digital landscape. It is...

Topic: Marketing

What Is ROI In Marketing?

ROI, or return on investment, is a key metric used to measure the success of marketing campaigns. As a marketer, it's essential to understand what...

Topic: Marketing

Understanding Cost Of Customer Acquisition

What is "cost of customer acquisition?"Cost of customer acquisition (COCA) is a measure of the resources a company must expend in order to gain a...

Topic: Marketing

Lead Genera Digital Marketing Newsletter

What is the Lead Genera marketing newsletter?Subscribing to our marketing newsletter is an excellent way to stay informed about the latest marketing industry trends.Our marketing...

The 10 Best Marketing, Social Media and Content Apps for 2023

The 10 Best Marketing, Social Media and Content Apps for 2023You know the drill! In this post, we break down our favourite social media and...

A Complete Guide To B2B Lead Generation

In this article we’re going to be delving deep into the world of B2B lead generation. We’ll explore what B2B lead generation is, how B2B and...

Topic: Marketing

Web Design and Development: All You Need To Know

In this article, we shine a light on everything you should know about web design and development. You'll also learn some of the more advanced...

Topic: Marketing

What Is SEO? Everything You Need To Know

What is SEO?Search engine optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page...

Topic: Email Marketing

The Essential Guide to Email Marketing

In The Essential Guide To Email Marketing you will learn how to put together email marketing campaigns, build email marketing lists, target your appropriate audience...

Topic: Marketing

The 10 Best Marketing Tools for Your Business

Marketing your business is essentially mastering the art of telling others that you and/or your services are available and purchasable. The more people who know...

Topic: Marketing

5 Ways to Improve Your Marketing Plan

In today's marketing landscape, you know as a business owner that having a marketing strategy in place is vital. However, the landscape is constantly evolving...

Topic: Marketing

What is a Sales Funnel?

One of the key concepts in the digital marketing world is the sales funnel. Sounds strange at first, this unique concept can transform a company...

Topic: Marketing

5 Ways to Improve Omni-Channel Customer Experience

In this article we dive into the 5 ways to improve omnichannel customer experience, to help you improve your customer journey.With the recent increase in...

Topic: Marketing

Is WordPress The Ultimate CMS?

For those that are looking for a responsive and also excellently presented website then they do not need to look any further than WordPress. As...

Topic: Marketing

How Important Is Marketing Post Covid19

Covid19 has changed the way in which the world operates in the present time, but even the future. Businesses have had to adapt to new...

Topic: Content Marketing

A Guide To Writing Your First Blog Post

The use of blogging is by far one of the most popular forms of marketing out there today. A blog is a great opportunity to...

Topic: Lead Generation

What Are The Benefits To Lead Generation Marketing

It is no secret that the key to success in the world of business is revenue. How you generate this revenue and make a profit...

Topic: Marketing

How To Generate Leads Through Social Media

It's safe to say that social media has really transformed the way in which businesses interact with customers and also market their business. As far...

5 Tips For B2B Lead Generation

Being able to generate business and also revenue has never been so important due to the current financial status of the world. Working in a...

Topic: Marketing

How To Adapt Your Marketing Post Covid19

It's safe to say that Covid-19 and the global pandemic as a whole, has caused the world of business to change. This will also involve...

Topic: Marketing

The 5 Best Marketing Channels of 2020

When it comes to conducting your marketing there are a number of channels in which you can utilise. In 2020, there has been a shift...

Topic: Lead Generation

Why Do I Need Lead Generation?

It's no secret that lead generation is an important part of any business. You could be the best at what you do, but without leads,...

Topic: Inbound Marketing

7 Steps To Inbound Marketing Lead Generation

As a new business, or even existing planning is key to success. By planning you are ensuring that your company has direction, and knows what...

Topic: Content Marketing

Staying Creative With Your SEO Content Strategy

When it comes to marketing, SEO is thrown around a lot. When it comes to building an SEO and Content Strategy, you need to be...

Topic: Lead Generation

How To Create A Lead Generation Funnel

When it comes to Lead Generation there needs to be a process. From that first engagement to how they become a fully paying customer. This...

Topic: Lead Generation

Using Video Marketing For Lead Generation

When it comes to marketing, video marketing is one of the best ways to reach your audience. YouTube has helped grow that model, and now...

Topic: Business

Lead Generation Strategies for Start-Up Businesses

As a start up business the process of generating leads, and being able to build a strategy is very important. Lead Generation will be the...

Topic: Call To Action (CTAs)

How To Fix Your Lead Generation

Lead Generation is one of the vital components for a business in order to help them grow and keep generating extra revenue. When it comes...

Topic: Lead Generation

B2C Lead Generation: Everything You Need To Know To Succeed

In this article we take a look at the ways in which you can build a solid B2C Lead Generation Strategy.The Definition Of B2CBusiness to...

Topic: Marketing

What is Off Page SEO?

When it comes to SEO, the more technical elements can be harder to understand. However, SEO is a set of processes, and you need to...

Topic: Marketing

How To Perform a Technical SEO Audit

SEO or search engine optimisation is the process of helping your content on your website, or in the form of blogs to succeed online. Carrying...

Topic: Content Marketing

How To Make Your Blog a Lead Generation Tool

Starting a blog is a great addition to your current marketing efforts. A blog is a great way to engage your audience, and also talk...

Topic: Lead Generation

Are Infographics Effective For Lead Generation?

Infographics are a great way to get across numerous pieces of information in a creative and less wordy way. With most responding well to some...

Topic: Marketing

Why Do I Need A CRM?

Using a CRM or a customer relationship manager is a great tool that all businesses should utilise in order to help track their current and...

Topic: Marketing

4 Common Objections to SEO

For most, SEO will form a big part of your company's marketing strategy. SEO is search engine optimisation, and is the process of optimising the...

Topic: Business

Optimising Your Website For International Business

If you are a business who wants to or already focus on a global audience then you need to spend time thinking about how to...

Topic: Marketing

Managing Your Marketing in Lockdown

As we approach the end of the UK wide lockdown, or at least a softening of the measures in place, marketing is still a very...

Topic: Marketing

The 5 Best SEO Plugins and Tools

SEO is a vital part of your marketing strategy, and linking this with your wordpress website is vitally important. Wordpress enables you to use a...

Topic: Business

How to Build Backlinks as a New Business

Backlinks are a key part of SEO. They help to also build good working relationships with those that are closely linked to the content you...

Topic: Content Marketing

How to Use Keywords in Your Blogging Strategy

Blogging is a great way to improve and also increase your organic traffic. The combination of keywords in which you use can have a profound...

Topic: Marketing

5 Ways to Increase Customer Retention

In today's world customer retention is so important to keeping your business moving forward. Repeat business is how businesses can forecast and make key decisions...

Topic: Business

Is LinkedIn the Ultimate Business Tool

LinkedIn has grown in popularity over the years, mainly due to its great networking capacity. The platform is one of a kind, and brings other...

Topic: Marketing

The 5 SEO mistakes affecting your website in 2020

SEO can be a challenging marketing tool, especially when you delve deeper than just making sure you have the right keywords. Many websites this year...

Topic: Marketing

Working From Home Myths

Working from home, it's greeted with mixed reactions by many. Some call it lucky, some can't believe you can work from home, and some just...

Topic: Marketing

The Guide to Ecommerce Keywords

Ecommerce is big business at the moment with most of the retail stores closed across the country and also the world. There has been a...

Topic: Marketing

What is a Buying Persona?

Buying personas are a really key element to marketing, and knowing your buying personas is so important to creating a successful marketing plan. Many companies...

Topic: Marketing

Key Tips on Working From Home

With Covid19 having reduced most of the countries around the world into some form of lock down, remote working has now become the new norm....

Topic: Marketing

Maximising your LinkedIn Marketing

LinkedIn has really taken the marketing world by storm in the past few years. The rising amount of professionals has really taken the platform to...

Topic: Marketing

Managing your marketing during Covid19

With the UK and most of Europe being gripped by Covid19 businesses are now having to adapt the way in which they operate. This will...

Topic: Marketing

Can you use Snapchat for business?

Snapchat, the social media platform using pictures. But would you have ever thought that you would use it for business? The chances are probably not....

Topic: Marketing

The Guide to Ecommerce Marketing

ECommerce is a growing theme on the internet in today's world, and with the high street shopping scene decreasing around us, ecommerce is only going...

Topic: Marketing

A Guide to Email Marketing

Email marketing usually falls beneath many of the other marketing channels just because of the new and modern ways businesses conduct their marketing. Email Marketing...

Topic: Marketing

The Demographics of LinkedIn

LinkedIn is undoubtedly the best social media platform if you are looking to connect with business professionals. If you are looking to connect, generate leads,...

Topic: Marketing

How to Improve your PPC Campaign

Pay Per Click, or PPC as it is better known, has grown and developed the way in which businesses conduct their marketing. PPC is increasingly...

Topic: Marketing

The Beginners Guide to PPC

If you are new to marketing, then chances are you are also going to be new to PPC. PPC stands for Pay Per Click. It...

Topic: Content Marketing

How to write a catchy blog title

Sometimes writing the title or your article or blog can sometimes take as much if not longer than writing the article/blog itself. With content and...

Topic: Marketing

The 5 facts about backlinks you should know

SEO appears to be the minefield of marketing which everyone is trying to avoid. SEO is very straight forward, however there are things you need...

Topic: Marketing

The risks you should and should not take with your SEO

This article looks at the risks you should and should not take with your SEO SEO sometimes is the unknown which also does under the...

Topic: Business

Utilising SEO for Local Business

This article will cover Utilising SEO for Local Business. Keeping your customers shopping and buying local is always an issue for many companies. This is...

Topic: Marketing

Can TikTok be used for Lead Generation?

Tiktok, the social media platform which has literally taken the world by storm. Some would say the platform literally did just appear out of nowhere,...

Topic: Marketing

The top 10 Social Media statistics you should know

Social Media is becoming one of the most used business development tools across the world. Alongside this, more and more people are using Social Media...

Topic: Marketing

The top 10 statistics you should know about YouTube

YouTube is fast becoming the go to platform for those who have the confidence to post videos. YouTube plays host to a number of companies,...

Topic: Marketing

Lead Generation Myth Buster

For some, Lead Generation does not come into consideration when looking at their overall marketing plan. The very simple question to ask in relation to...

Topic: Marketing

Organic Traffic or Paid Traffic

The debate continues on whether you get better results from Organic Traffic or Paid Traffic. With both of them having the same aim, what is...

Topic: Marketing

Being Innovative with your Lead Generation

Lead Generation does not have to be boring! We know that's an amazing thing to say, but gone are the days of your cold calling...

Topic: Marketing

The Ultimate Guide to SEO

Is 2020 the year in which you kick off your content campaign? If it is then you need to know how to use SEO. SEO...

Topic: Business

Standing Out on The Catwalk of Business

With London fashion week coming to a close where all the designers have been bidding for top spot and demonstrating their designs. The catwalk is...

Topic: Marketing

The Inside Guide on Converting Leads

Now the majority of our articles associated with our knowledge hub has focused heavily on how to generate leads, and also the best platforms to...

Topic: Marketing

Common Issues with Lead Generation

Common issues with Lead GenerationMost companies be that B2B or B2C will have some form of marketing plan, and included within that will be how...

Topic: Marketing

How To Generate Website Traffic

How to generate Website TrafficGenerating traffic for your website is a great way to firstly create interest in your business. Second, it allows you to...

Topic: Marketing

Using LinkedIn for Lead Generation

LinkedIn for Lead GenerationLinkedIn, the most powerful and useful Business to Business tool on the planet! Or is that a slight exaggeration? If you have...

Topic: Marketing

Using YouTube for Lead Generation

Not the most conventional, and one that takes a lot of confidence, YouTube could be one of the newest and most effective ways to generate...

Topic: Facebook

Using Facebook for Lead Generation

Facebook for Lead GenerationFacebook, the king of social media. Well for now anyway. With the rise of other social platforms such as Instagram (Which Facebook...

Topic: Marketing

Outsourcing Your Lead Generation

We have put together a little tell all guide to what outsourcing your lead generation could do for your business.As a business/company you may be...

Topic: Marketing

How to win big with your Lead Gen strategy

So you have done your research, and now you want to put together a Lead Generation strategy. This strategy will build the basis of how...

Topic: Marketing

2020, The Year of Lead Generation!

Topic: 2020, The Year of Lead Generation.Less than one month before the start of 2020, where has the year gone! As you start the wind...

Topic: Content Marketing

Content Marketing For Lead Generation

Content Marketing For Lead Generation Alongside utilising your Social Media platforms, you are now wondering how you can use your content to generate leads. With...

Topic: Instagram

Instagram for Lead Generation

Instagram for Lead Generation Instagram has taken over the world!…Well not really but in terms of social media, it is challenging Facebook to be the...

Topic: Marketing

5 Qualities the Best People in the Lead Generation Industry Tend to Have

Learn the top 5 qualities the best people in the lead generation industry tend to have.Ever wondered if you have the right type of qualities...

Topic: Marketing

How to explain Lead Generation to your mum!

Learn how to explain Lead Generation to your Mum. In other words, learn how to explain Lead Generation in simple terms so you can ambassador...

Topic: Marketing

Undeniable evidence: You need lead generation!

Below we take a a look into a handful of reasons and undeniable evidence for why you need lead generation.If you are new to the...

Topic: Marketing

An Introduction To Lead Generation

No matter what level and skill set digital marketer you are, you may benefit from some of the topics in our introduction to lead generation...

Topic: Marketing

10 Quick Tips About Lead Generation

We want to share 10 quick tips about lead generation that can help you increase the number of leads you generate through all of your...

Topic: Marketing

7 Little Changes That’ll Make a Big Difference With Your Lead Generation

Lead generation can be hard to master. It requires a lot of knowledge, time and money to get it near perfect. A steady stream of...

Topic: Marketing

20 Fun Facts About Lead Generation

Learn from our 20 fun facts about lead generation below.Many people will think that the phrase ‘lead generation’ means nothing. However, for the marketing and...

Topic: Lead Generation

5 Cliches in Lead Generation You Should Avoid

Online shopping has increased hugely over the past few years. With figures showing that one in every five pounds a business makes is made online....

Topic: Lead Generation

15 Surprising Stats About Lead Generation

In these 15 surprising stats about lead generation, we'll discuss how technology has advanced over time, forever changing the marketing landscape, so you have to...

Topic: Lead Generation

What To Do and Not To Do To Be Successful At Lead Generation

At Lead Genera, we want to help you out as much as possible. That’s why we have devised this article. 12 Do’s and Don’ts for...

Topic: Lead Generation

How Do Lead Generation Companies Generate New Leads Continuously?

Topic: How Do Lead Generation Companies Generate New Leads? So you are wanting to know more about Lead Generation. Great! But you are probably wondering,...

Topic: Inbound Marketing

What Is Inbound Marketing & Why Use It?

Below you will learn: What is Inbound Marketing and why? All types of businesses, especially start-ups and smaller businesses, can benefit from these inbound marketing...

How to rank highly in the Google Search Engine

Topic: How to rank highly in the Google Search EngineSite’s positioned in Google’s search results are determined based upon hundreds of different factors, designed to...

Topic: Content Marketing

Tips & Tricks: Write a decent Blog

[tableofcontent]Getting Started...The most successful bloggers keep their noses in anyone’s business, and lay their interests in many different aspects of many different industries – but...

Topic: Content Marketing

How to Monetise your Website and Increase Revenue for your blog

How to monetise your website and increase revenue for your blog#AdSense #GoogleAds #Amazon #eBay #Google #Monetise #RevenueThere are many ways to increase and maximise revenue...

Topic: Business

5 Good Reasons to use Google Ads to Advertise your Business

Google have changed the entire game. They have cascaded their way into monopolising their products throughout the digital marketing world, and as an organisation they...

Topic: Facebook

15 Great Ways To Increase Your Facebook Likes And Engagement

A little look into all the quick and easy ways to increase and accelerate your Facebook likes and engagement. This is our 15 great ways...

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