Category:

Topic: Marketing

Why Retargeting Ads Are Essential for Conversion Growth

Introduction Most people who visit your website for the first time will not convert. They might browse a few pages, read some content, or even...

Topic: Marketing

How to Measure Digital Marketing Success Beyond Clicks and Impressions

Introduction Clicks and impressions are easy metrics to track in digital marketing. Although they help in understanding early campaign activity, relying solely on these metrics...

Topic: Marketing

Why Your Website Isn’t Converting and What It Could Be Costing You

Introduction Your website might be attracting traffic, but is it improving your conversion rate by turning visitors into leads, customers, or enquiries? If not, you're...

Topic: Marketing

Why Brand Consistency Matters Across All Marketing Channels

Introduction Brand consistency is about presenting a unified image of your business across every marketing touchpoint. Whether someone visits your website, clicks on a paid...

Topic: Marketing

Why Page Speed Is a Marketing Metric You Can’t Ignore

Introduction In a world where digital first impressions matter more than ever, your website’s performance is more than just a technical issue. It is a...

Topic: Paid Ads

10 Things To Know About Paid Ads Campaign Management

Introduction Running a paid ads campaign involves more than simply choosing some keywords and setting a budget. Effective campaign management is the key to achieving...

Topic: Marketing

What Makes SAAS Marketing Different?

Introduction Software as a Service (SaaS) has transformed how businesses and consumers access technology. Instead of purchasing software outright, users subscribe to digital platforms that...

PPC Brand Monitoring: Everything You Need to Know

Introduction In the fast-paced world of digital advertising, protecting your brand’s visibility and reputation is just as important as maximising ROI. When running pay-per-click (PPC)...

Topic: Web Development

What Makes Up a Site Hosting Cost?

Introduction When building a website, one of the most important considerations is where it will be hosted. The term "site hosting cost" refers to the...

Topic: E-Commerce

Why Work With An eCommerce Marketing Agency

Introduction In today’s competitive digital marketplace, businesses must implement effective marketing strategies to drive traffic, increase conversions, and build a strong online presence. Managing an...

Topic: Web Development

All You Need to Know About CMS Tools

Introduction In the modern digital landscape, content management systems (CMS) play a vital role in building and maintaining websites efficiently. Whether for businesses, bloggers, or...

How To Get Seen on Google Accommodation

Introduction In the ever-competitive accommodation industry, standing out online is crucial for attracting bookings and growing your business. With travellers increasingly relying on Google to...

The Lead Genera Guide to Pay-Per-Click Tools

Introduction Pay-per-click (PPC) advertising has become one of the most effective and essential strategies for businesses looking to generate leads, drive sales, and maximise their...

Website Migration: How To Do It Correctly Without Ruining Your SEO

Introduction Website migration can be a daunting task. Whether you are rebranding, switching platforms, or improving your site’s structure, the process involves risks that can...

Topic: Social Media

How Do I See Who My Subscribers Are On YouTube?

Introduction Building an engaged YouTube following is a goal for many content creators. If you’re investing time and effort into growing your channel, you may...

Topic: Social Media

6 Advantages Of Bringing A Social Media Consultant On-Board

In the ever-evolving digital landscape of 2024, social media remains a cornerstone of business success. However, the rapid pace of change, emerging platforms, and shifting...

How An SEO Consultancy Can Boost Your Online Visibility

Introduction For businesses, visibility is everything. Whether you’re a small business owner, an entrepreneur, or a large enterprise, being seen by your target audience online...

Topic: Lead Generation

How To Create A Digital Marketing Funnel

A well-structured digital marketing funnel can be the key to transforming leads into loyal customers. But what exactly is a digital marketing funnel, and how...

7 Benefits of Using a Technical SEO Agency

Businesses today are in a constant race to enhance their online visibility and outperform competitors. While engaging content and strategic keywords are essential, the technical...

Topic: Social Media

The Ultimate Guide to TikTok Marketing for Businesses

TikTok has quickly become one of the most popular social media platforms worldwide, boasting over 1 billion active users globally. What started as a platform...

8 Things to Consider When Hiring a PPC Marketing Agency

Introduction When it comes to online advertising, Pay-Per-Click (PPC) marketing is one of the most effective ways to drive targeted traffic to your website. However,...

SEO Management: What To Do & What Not To Do

In the world of digital marketing, SEO management is key to driving organic traffic and ensuring long-term online visibility. However, it’s easy to fall into...

Topic: Social Media

What Is LinkedIn SSI Score?

Introduction to LinkedIn SSI Score In today’s highly competitive digital landscape, establishing a strong online presence is essential for professionals and businesses alike. LinkedIn, the...

What’s It Like To Work With A Paid Search Agency?

Working With A Professional Paid Search Agency Paid search marketing is one of the most effective ways to drive targeted traffic to your website. Whether...

Topic: Facebook

Top 10 Benefits of Using A Facebook Ads Agency

Businesses are constantly competing for online visibility and engagement. With over 2.9 billion monthly active users, Facebook remains one of the most effective platforms for...

Topic: Brand Building

Branding Marketing: How To Do It Successfully

Introduction In today's competitive business landscape, establishing a strong brand presence is more crucial than ever. Branding marketing is a strategic approach that combines branding...

How To Conquer The B2B Marketplace With Digital Marketing

Introduction In the ever-evolving landscape of business, the B2B marketplace has emerged as a critical arena for companies looking to expand their reach and drive...

Topic: E-Commerce

Shopify Vs WooCommerce: What’s Best For SEO?

Choosing the right eCommerce platform is crucial for your online business, especially when it comes to search engine optimisation (SEO). Two of the most popular...

Topic: Lead Generation

How to generate high quality leads for your ECO company

How to Generate High-Quality Leads for Your ECO Company In the highly competitive ECO industry, generating high-quality leads is essential for business growth and sustainability....

8 Things To Know As An Amazon Vendor

Becoming an Amazon Vendor can open new doors for your business, giving you access to Amazon’s vast customer base and powerful marketing tools. However, there...

When & Why Should I Use A Microsite Correctly For SEO?

Microsites can be a powerful tool in your SEO strategy, but they need to be used correctly to maximize their benefits. This guide will help...

Topic: Paid Ads

How To Build A Killer Local Ads Campaign

Creating a local advertising campaign that truly resonates with your target audience can transform your business. With the right strategy, you can effectively reach local...

Topic: Social Media

Threads vs Twitter: Which Is Best For Lead Generation

Introduction Social media platforms have revolutionised how businesses generate leads. With a myriad of platforms available, it’s crucial to discern which ones can effectively boost...

Topic: Marketing

Growth Marketing: All That You Need To Know To Scale Your Business

Introduction to Growth Marketing Growth marketing is a dynamic and data-driven approach that focuses on achieving scalable and sustainable business growth. Unlike traditional marketing, which...

Topic: Facebook

6 Things To Know About Using Facebook Ads Library

Introduction In the ever-evolving landscape of digital marketing, staying ahead of the competition requires constant adaptation and strategic planning. One tool that has proven invaluable...

Topic: Marketing Consultancy

8 Benefits of Hiring A Digital Marketing Consultant

Why A Digital Marketing Consultant Is Crucial Businesses must leverage the power of the internet to remain competitive. Digital marketing has become a cornerstone for...

What Is A 504 Gateway Timeout & How Can I Fix It?

Introduction In the digital age, where websites and online services are integral to our daily lives, encountering errors while browsing can be frustrating. One common...

How To Get All Pages Indexed on Google

Introduction Getting your web pages into Google's index iis crucial for visibility and organic traffic. Without indexing, your content remains invisible to the majority of...

Topic: Marketing

Building Authoritative Leadership Through Digital Marketing

Introduction to Building Authoritative Leadership In today's fast-paced digital world, establishing authoritative leadership is crucial for business success. Authoritative leadership involves guiding others with confidence,...

The Complete Guide To PPC Management

Introduction To PPC Management What is PPC Management? Pay-Per-Click (PPC) management refers to the process of overseeing and optimising PPC advertising campaigns. This involves creating,...

Topic: Content Marketing

How Creating A Content Hub Can Level-Up Your Website

Introduction In the digital age, establishing a robust online presence is crucial for any business. A well-crafted website can attract and retain visitors, but to...

WordPress vs Wix: What’s Best For SEO?

Introduction In the digital age, having a robust online presence is essential for any business. One of the critical factors that determine the success of...

The Ultimate Guide to LinkedIn B2B Marketing

The Power of LinkedIn for B2B Marketing LinkedIn has emerged as the go-to platform for B2B marketing, offering unparalleled opportunities to connect with professionals, decision-makers,...

Topic: Lead Generation

Lead Generation Ideas In 2024

Introduction to Lead Generation Ideas For 2024 Lead generation is the backbone of any successful marketing strategy, driving growth and expansion for businesses. As we...

Topic: Lead Generation

6 Of The Best Lead Generation Tools

Introduction to Lead Generation Tools In today's hyper-competitive business landscape, where attention is scarce and customer acquisition costs are rising, lead generation has become the...

Topic: Customer Relationship Management (CRM)

Using Customer Engagement Software

Introduction In today's fiercely competitive business landscape, customer engagement stands as a cornerstone for success. It's not merely about attracting customers; it's about fostering meaningful...

Topic: Engagement

What Is CPM In Marketing?

Introduction to CPM in Marketing In the world of marketing, CPM stands for "Cost Per Mille," where "mille" refers to a thousand impressions. CPM is...

Topic: Lead Generation

Understanding Outbound Lead Generation

Understanding Outbound Lead Generation In today's dynamic business environment, the pursuit of new leads remains a perpetual challenge for companies seeking growth and expansion. Among...

Topic: Lead Generation

Demand Generation v Lead Generation: What’s The Difference?

Introduction In the realm of marketing, the quest to secure leads is paramount. Businesses invest substantial resources to attract potential customers and nurture them through...

Topic: Data Capture

A Complete Guide To Using Hubspot Forms

Understanding HubSpot Forms and Their Importance Capturing visitor information is crucial for converting casual browsers into potential leads and, ultimately, loyal customers. HubSpot Forms serve...

Topic: Social Media

How To Add Promotion To LinkedIn

Adding a A Promotion To LinkedIn LinkedIn has evolved beyond a mere professional networking platform; it's now a powerful tool for promoting your business, services,...

Topic: Conversion Tracking

Is There A Google Analytics Alternative?

Introduction In today's digital age, tracking website traffic and understanding user behaviour are crucial for businesses to thrive online. Google Analytics has long been the...

Topic: Content Marketing

Why Work With A Content Marketing Company

Introduction Whether you're a small startup or a large corporation, the need to engage, inform, and attract customers through content is paramount. However, creating and...

Topic: Lead Generation

Turbo-Charging Your Business Leads

Introduction to Business Leads In today's competitive business landscape, acquiring high-quality leads is essential for sustained growth and success. Businesses across industries are constantly seeking...

Topic: Lead Generation

Top 7 B2B Lead Generation Tools

Introduction to B2B Lead Generation Tools In the realm of business-to-business (B2B) marketing, lead generation serves as the foundation for growth and sustainability. It involves...

Topic: Paid Ads

Pay-Per-Click Ads: 7 Things To Look Out For In 2024

Introduction In the realm of digital marketing, Pay-Per-Click (PPC) advertising continues to be a cornerstone for businesses striving to boost their online visibility and drive...

Topic: Link Building

Outreaching: How To Improve Your Link-Building

Introduction Understanding Outreaching Outreaching, often referred to as outreach, is a pivotal component of successful link-building strategies. It involves reaching out to relevant websites, bloggers,...

Topic: Social Media

5 Benefits of Using LinkedIn Inmails

Introduction to LinkedIn Inmails In the digital age, professional communication has evolved significantly, with platforms like LinkedIn revolutionising how we connect and network. One of...

Topic: Lead Generation

What Are Leads?

Introduction to Leads Definition and Importance of Leads in Business Leads are potential customers who have shown interest in your product or service. In today's...

What Is Pay-Per-Click?

Introduction to Pay-Per-Click (PPC) In the digital age, the importance of online advertising cannot be overstated, and at the heart of this revolution lies Pay-Per-Click...

Working With A B2B Digital Marketing Agency

Introduction In the ever-evolving landscape of digital marketing, businesses are increasingly turning to specialised expertise to stay ahead. For companies operating in the business-to-business (B2B)...

Using B2B Data To Improve Lead Generation

Introduction to B2B Data In the dynamic world of business-to-business (B2B) marketing, the power of data cannot be overstated. B2B data stands as a cornerstone,...

Sales Leads: A Complete Guide On Generating More

Introduction to Sales Leads Understanding the Concept of Sales Leads Sales leads are potential customers who've expressed interest in your product or service. They form...

Topic: Lead Generation

How B2B Lead Generation Companies Can Add Value To Your Business

Introduction In today's business-to-business (B2B) landscape, the art of generating leads holds paramount importance. It's not just about finding any customer; it's about finding the...

Topic: Lead Generation

Mastering Lead Generation: Proven Strategies for Success

Introduction:At our hands-on agency, we believe in immersing ourselves in your business to truly understand its inner workings. Just as a skilled mechanic pops open...

Topic: E-Commerce

10 Ways To Increase Your eCommerce Online Store Sales in 2023

In an age where the digital storefront has become as ubiquitous as the high street shop, achieving success in eCommerce requires a strategic and well-informed...

Topic: Social Media

The Importance of Social Media Services for Your Business

In today's fast-paced digital world, where information travels at the speed of light and attention spans are shorter than ever, businesses must adapt and thrive....

Topic: Web Development

2023 Web Development Pricing Guide: Everything You Need to Know

Are you on the hunt for an exemplary web development agency? Feeling a tad overwhelmed with cost-related uncertainties? Our meticulously crafted guide aims to demystify...

Topic: Web Development

10 Reasons Why Your Business Needs a WordPress Website

In a world where businesses are increasingly making their mark online, the platform they choose for their website plays a significant role in determining their...

Topic: Email Marketing

The Ultimate Guide to the Top 5 Email Marketing Softwares in 2023

In today's digital world, email marketing is more than just sending out newsletters—it's about building meaningful connections with customers and potential clients. The right software...

Topic: Web Development

User-Centric Web Design: Creating Websites that Prioritise User Experience

In today's digital age, user-centric web design has become more critical than ever before. As businesses strive to establish a robust online presence, understanding that...

Topic: Social Media

Maximising Social Media ROI with a Paid Social Agency

In today's digital age, social media platforms aren't just about holiday snaps or memes. They've become crucial business tools. They boost brand awareness, engage potential...

Topic: Social Media

Creating Killer Social Media Content: Tips and Tricks

IntroductionSocial media has become more than just a platform for connection – it's a powerhouse for brands to showcase their personality, engage with audiences, and...

Topic: Marketing

Why Your Business Needs A Digital Advertising Agency

Introduction to Digital Advertising AgenciesIn the dynamic realm of modern business, where the digital landscape reigns supreme, the significance of a robust online presence cannot...

Topic: Content Marketing

Repurposing Content: How to Extend the Lifespan of Your Marketing Assets

In the rapid pace of the digital world, businesses often invest significantly in creating valuable marketing content. But as trends change and time moves on,...

Topic: Lead Generation

The Quickest Way to Get Leads for Your Business

The modern business landscape is highly competitive, and every entrepreneur seeks the quickest way to get leads for their business. While multiple strategies exist, some...

E-A-T and SEO: Understanding Expertise, Authoritativeness, and Trustworthiness

In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is essential for maintaining and improving your website's visibility in search...

Topic: Social Media

Harnessing the Power of Instagram for Business Growth

IntroductionIn the realm of social media, few platforms have captured the attention and engagement of users like Instagram. With its visually-driven content and massive user...

Topic: Social Media

Using Specialist Social Media Marketing Services

In today's digital world, social media has become more than just a place to connect with friends and share cat videos. It's a powerful tool...

How Might Google Voice Search Change The Search Engine Landscape?

The way we search for information on the internet has undergone a significant transformation over the years. From traditional text-based queries, we have moved towards...

Understanding HTTP Status Codes for SEO

Introduction to HTTP Status CodesHTTP, which stands for Hypertext Transfer Protocol, is the foundation of communication on the web. When you click on a link...

Topic: Content Marketing

Content Marketing Services: The Comprehensive Guide

Introduction to Content Marketing Services In today's digital age, content marketing has become a powerful tool for businesses to engage with their target audience and...

Topic: Web Development

Using Professional WordPress Developer Services

With the increasing popularity of WordPress as a content management system (CMS), it has become crucial for businesses and individuals to have a strong online...

Topic: Web Development

Why Your Website Needs Responsive Web Design

In today's digital landscape, having a website that performs flawlessly across all devices is crucial for success. With the rapid growth of mobile internet usage,...

Topic: Social Media

The Comprehensive Guide to Outsourcing Your Social Media

Introduction Social media is now an inseparable component of contemporary business marketing strategies. It has permeated all industry sectors, emerging as a crucial platform for...

5 Steps to Creating a Killer Google Business Page

Creating a strong online presence is vital for any business in today's digital age, and one of the key platforms to establish your brand is...

Demystifying Error Code 500: Troubleshooting Website Errors

When browsing the web, you may have encountered frustrating moments when a website fails to load and displays a cryptic message like "Error Code 500."...

Maximising ROI with a Pay Per Click Agency

Pay Per Click (PPC) advertising is a powerful digital marketing strategy that can help businesses generate targeted traffic and increase their online visibility. However, managing...

The Importance of Being Listed – The Guide to Local Business Listings

In today's digital age, having a strong online presence is crucial for businesses of all sizes. One effective way to enhance your visibility and attract...

Topic: E-Commerce

The Top 5 Ecommerce Web Design Trends For 2023

The e-commerce industry is constantly evolving, and to stay ahead of the competition, it’s crucial to keep up with the latest ecommerce web design trends.As...

Topic: Web Development

Why Your Business Needs a Professional Web Development Company

As the world becomes increasingly digital, it's more important than ever for businesses to establish a strong online presence. One of the most effective ways...

Optimising Your Google Business Listing For Local Search

Over the years we’ve come to realise that a Google business listing can be your friend so in this article we thought we’d break down...

Topic: Content Marketing

The Importance of Quality Content Creation for Your Business

Here at Lead Genera, we’ve helped a lot of companies create content and spread their message across the internet and we thought it would be...

Topic: Social Media

TikTok Ads: A Beginner’s Guide to Advertising on TikTok

With over one billion monthly active users worldwide, TikTok has quickly become one of the most popular social media platforms today. As a result, many...

Topic: Marketing

What Is The Metaverse & How Will It Impact Digital Marketing?

The Metaverse is a virtual universe that has captured the imagination of many, and it has the potential to transform the digital landscape. It is...

Topic: Conversion Tracking

Why Conversion Tracking is Important for Lead Generation Campaigns

Generating leads is a vital aspect of any business that seeks to grow and increase sales. However, having an effective lead generation campaign is not...

Topic: Lead Generation

Why Use A B2B Lead Generation Agency?

Why is B2B lead generation so important?B2B lead generation is a critical process for any business looking to expand its customer base and generate revenue....

Topic: Lead Generation

How To Build A Killer Lead Generation Landing Page

What is a lead generation landing page?A lead generation landing page is a web page designed to collect information from potential customers or clients. The...

Topic: Business

How Can I Drive Investment Leads?

What are investment leads?Investment leads refer to potential customers who have expressed interest in investing in a particular product or service. These leads can be...

Topic: Business

How Can I Drive Business Leads?

What are business leads?Business leads refer to potential customers or clients who have expressed interest in a company's products or services. These leads can come...

What Is Account-based Marketing And How Can I Use It?

What is account-based marketing?Account-based marketing (ABM) is a strategy in which businesses focus on specific target accounts rather than individual leads. This approach requires a...

Topic: Engagement

What Is A Good CTR?

What is CTR?CTR, or Click-Through Rate, is an essential metric used in digital marketing to measure the effectiveness of an ad or a website. It...

Choosing The Best Small Business SEO Company

What is small business SEO? Small Business SEO (Search Engine Optimisation) refers to the process of optimising a small business's website to improve its online...

Topic: Marketing

What Is ROI In Marketing?

ROI, or return on investment, is a key metric used to measure the success of marketing campaigns. As a marketer, it's essential to understand what...

What Is A Content Pillar?

What is a Content Pillar?Content marketing has become an essential aspect of a successful business strategy. The abundance of content on the internet makes it...

Topic: Marketing

Understanding Cost Of Customer Acquisition

What is "cost of customer acquisition?"Cost of customer acquisition (COCA) is a measure of the resources a company must expend in order to gain a...

How To Improve Your Website Ranking

What is a website ranking?A search engine ranking refers to the position a website or web page appears in the search engine results pages (SERPs)...

Topic: Lead Generation

How To Improve B2B Lead Generation

What is B2B lead generation?B2B lead generation refers to the process of identifying potential customers for a business's products or services.It involves finding individuals or...

Topic: Lead Generation

Why Use A Specialist Lead Generation Service?

What is specialist lead generation?Lead generation is the process of identifying and cultivating potential customers for a business. It is an essential part of any...

Topic: Paid Ads

What Is A Good ROAS?

What is ROAS in digital marketing?ROAS, or return on ad spend, is a key metric in digital marketing. It measures the profitability of an advertising...

Why Is Disavowing Backlinks Important?

What does it mean to disavow a backlink?If you're running a website, disavowing backlinks is an important part of maintaining your site's health. Backlinks are...

Topic: Email Marketing

Top Tips For Sending Bulk Emails

Email marketing is a powerful tool for any business looking to reach a wide audience, and sending bulk emails is a great way to do...

Topic: Lead Generation

A Guide To Lead Generation Strategies

What is a lead generation strategy?Lead generation refers to the process of identifying and cultivating potential customers for a business. A lead generation strategy is...

Topic: Lead Generation

Generating Leads On LinkedIn

How to get started generating leads on LinkedInGenerating leads on LinkedIn has become an increasingly popular way for businesses to reach out to potential customers,...

Topic: Marketing

Lead Genera Digital Marketing Newsletter

What is the Lead Genera marketing newsletter?Subscribing to our marketing newsletter is an excellent way to stay informed about the latest marketing industry trends.Our marketing...

What is SEO For eCommerce?

What is SEO for eCommerce?eCommerce SEO is a set of best practices that eCommerce businesses can use to optimise their websites and ensure their products...

Topic: Conversion Tracking

How Set Up Facebook Conversion Tracking

Setting up Facebook conversion tracking is a great way to measure the success of your Facebook marketing campaigns.With conversion tracking, you can see how many...

How To Use Google Search Console

What is Google Search Console?Google Search Console is a powerful tool for website owners, providing valuable insights into how their site performs in Google searches....

Topic: Paid Ads

Building A Paid Media Advertising Strategy

What is a paid media advertising strategy?Paid media advertising is a great way to reach a large audience quickly and efficiently. By paying for ads,...

Topic: Paid Ads

Maximising The Value Of Both Instagram And Facebook Ads

Although the two social media platforms offer different ad experiences, Instagram and Facebook ads can be powerful when used together. Instagram Ads, for example, are...

Topic: Paid Ads

Why Use Paid Ads On Instagram?

What are paid ads on Instagram?When it comes to paid ads on Instagram, there are a few different options to choose from.The first is called...

Topic: Paid Ads

Making Best Use Of LinkedIn Audience Targeting

Why use LinkedIn audience targeting?LinkedIn audience targeting can be extremely beneficial for businesses looking to reach out to their target market. LinkedIn allows you to...

Topic: Facebook Advertising

Using Facebook Audience Targeting

Facebook audience targeting is a Facebook Ads feature that allows you to narrowly define your target audience by specifying interests, demographics, and behaviours. Facebook then...

The SEO Site Migration Checklist

An SEO site migration can be a daunting task. But with careful planning and execution, you can minimise the impact on your SEO rankings and...

What Are PPC Bidding Strategies?

When it comes to PPC bidding strategies, there are a few things to keep in mind.One of the most important things is to know what...

Best Practice For Video Content SEO

What is video content SEO?Are you looking to rank your video content in Google? Well, we'll walk you through the steps you need to take...

Top 10 SEO Tools

There are many SEO tools available on the market, but which ones are the best? Here is a list of 10 SEO tools that can...

A Guide To Improving Core Web Vitals

What are Core Web Vitals?There's no denying that improving your website's core web vitals is important. Google has stated that these metrics are "a set...

Understanding WCAG 2.1

What is WCAG 2.1?WCAG 2.1 is the next level of WCAG, which stands for Web Content Accessibility Guidelines. Understanding WCAG2.1 and what it takes to...

A Guide To Amazon SEO

What is Amazon SEO? Amazon SEO is a process Amazon uses to rank products in their search engine. Amazon takes into account a number of...

How To Use SEO For Real Estate

What is SEO for real estate?As the internet becomes more and more integrated into our lives, it's no surprise that people are increasingly using it...

What is SEO on YouTube?

What is SEO on YouTube?YouTube SEO is the process of optimising your YouTube videos to rank higher in YouTube’s search results.YouTube SEO can help you...

Topic: Business

Advantages of Digital Marketing for Energy Companies

Why should energy companies be using digital marketing?Most digital marketing agencies will tell you that energy companies should be using digital marketing, but why? Here...

Why Bid on Branded Terms?

What are branded search terms?Branded terms are words or phrases that include a brand name. For example, if you searched for "Nike shoes," "Nike" would...

What Are Rich Results?

What are rich results?Rich results are search results that go beyond the standard blue link. They may include rich snippets, which are designed to give...

What is the Best Site Structure for SEO?

Site structure affects many aspects of your website. It is advantageous to create and build upon a logical structure for better user experience, creating a...

Why using PPC for eCommerce is Crucial

Why use PPC for eCommerce?PPC is a great way to drive traffic to your eCommerce store. By targeting relevant keywords, you can attract potential customers...

What is Keyword Mapping?

What is keyword mapping?Keyword mapping is the process of matching specific keywords to particular pages on a website. This also acts as a central point...

What is Hreflang and How do I use it for SEO?

What is hreflang?Hreflang tags are used to specify the language and regional targeting of a website or web page. They are placed in the HTML...

Understanding The Benefits of International SEO Services

Taking your website to new countries opens up a whole host of opportunities and possibilities. Adopting the right approach is the key to success, and...

What To Know About GA4

A controversial decision to many, Google has decided that it will sunset Universal Analytics in July 2023 in favour of the new version - GA4....

Bing Ads v Google Ads: The Knowledge Hub Guide

Bing Ads can often be overlooked in the landscape of PPC advertising. It is, however, a worthwhile consideration. When we evaluate the question of Bing...

What You Need To Know About SEO For Shopify

At its core, SEO for Shopify is about making your store more visible and attractive to potential customers. By improving your SEO, you can increase...

How Can SEO And PPC Work Together?

[tableofcontent]Using SEO and PPCAs a business owner, you're probably always looking for ways to get more leads and sales. SEO and PPC are two popular...

Why Is JavaScript SEO So Important?

[tableofcontent]What is JavaScript?JavaScript is a programming language that enables you to create dynamically updated content on your website. It can be used to add special...

Topic: Web Development

Why Work With A Professional Web Design Agency?

What does a professional web design agency do?A professional web design agency is a company that specialises in creating and designing websites. Web design agencies...

The Lead Genera Technical SEO Checklist

What is the purpose of the technical SEO checklist?Conducting a technical SEO audit can often be a daunting prospect for those unfamiliar. A proper audit...

How To Improve Domain Authority

What is domain authority?Domain authority is a metric used to gauge the strength of a website's domain. In particular it aims to assess the relevance...

How To Use Schema Markup For Local SEO

There are a plethora of ranking factors in the SEO industry. Each presents different opportunities to surge up the search rankings.For local businesses, this comes...

Topic: Social Media

10 Ways To Generate Leads With Social Media

In this article we'll be looking at 10 ways to generate leads with social media.For every growth technique you implement, you'll need a method for...

What Is Screaming Frog? And Why Should Be Using It For SEO

In this article, you will learn about Screaming Frog and why you should use it for SEO.Screaming Frog is a valuable tool for search engine...

How To SEO Optimise a WordPress Website

This article covers how to SEO optimise a WordPress website.You may have a website that uses WordPress, or perhaps the company you work for uses...

How To Use Anchor Text To Improve Your Keyword Ranking

In this article we look at how to use anchor text to improve your keyword ranking, so that you can boost and improve your search...

What Is a Sitemap and How Do Sitemaps Work?

This article focuses on what a sitemap is and how sitemaps work.We will also walk through how to create a sitemap for your website.[tableofcontent]What Is...

Topic: Email Marketing

Promotional Emails: Best Practices and Examples

This article focuses on promotional emails best practices and examples.When it comes to email marketing, there is no one-size-fits-all solution.The best way to create successful...

Topic: Email Marketing

Trigger Emails: Best Practices and Examples

This article talks about trigger emails: best practices and examples, so that you can create trigger emails that are both effective and non-annoying.[tableofcontent]What Are Trigger...

Topic: Email Marketing

How To Write Birthday Emails

This article teaches you how to write birthday emails.Creating a great birthday email can help with customer engagement and lead generation.[tableofcontent]What Is a Birthday Email?These...

Topic: Conversion Tracking

How To Setup Conversion Tracking In Google Ads

In this article you will learn how to setup conversion tracking in Google ads.Google Ads is a powerful tool that allows you to track your...

Top 5 Ways To Improve Website Rankings With SEO

Want to Improve Your Website Ranking Using SEO? In this article we explain the top 5 ways to improve your website rankings with SEO.SEO stands...

Topic: Lead Generation

How To Create Your Own Lead Generation Campaign

In this article we will take you through a few useful tips on how to create your own lead generation campaign.Generating leads can be a...

Topic: Lead Generation

What Is The Meaning of Lead Generation?

The term lead generation is often used in marketing and business circles, but what is the meaning of lead generation?Lead generation is the process of...

Topic: Lead Generation

The Difference Between Lead Generation and General Marketing

Lead generation and general marketing are two very different beasts. Lead generation is a process whereby you identify and target potential customers for your product...

Topic: Social Media

The Difference Between Social Media Marketing and Search Engine Marketing

Social media marketing and search engine marketing have seen a significant growth over recent years. Both people and businesses are taking advantage of the opportunities...

Topic: lookalike audiences

Why You Should Use Lookalike Audiences On Your Ad Campaigns

In this article we look to expand on the many reasons as to why you should use lookalike audiences on your ads campaigns.In the fast...

Topic: Facebook Advertising

How To Reduce Your Cost Per Lead On Facebook Ads

In this article we look to explore the multiple ways in which you can reduce your cost per lead on Facebook ads.Facebook Ads is a...

Topic: Local Lead Generation

Local Lead Generation: The Practical Guide To Generating Leads Locally

Are you looking for ways to generate more leads for your business in your local area? If so, then this guide is for you.There are...

Topic: Lead Generation

Social Media vs Pay Per Click: Which Is Better For Lead Generation?

In this article, we break down a newly trending argument; social media vs pay per click: which is better for lead gen?A lot of people...

Topic: E-Commerce

The Top 5 Ways To Increase Your E-Commerce Sales Revenue

There are many tips and tricks you can use to increase your online sales, but we have compiled some of the most effective methods for...

Topic: Lead Magnets

What Is A Lead Magnet? And How To Use Them

In this article we break down a question that we get asked a lot: what is a lead magnet? We'll also break down how to...

Topic: Brand Building

Why Brand Building Is Important To A Successful Lead Generation Strategy

In this article we look into why brand building is important to a successful lead generation strategyBrand building is a vital part of the lead...

The 10 Best Marketing, Social Media and Content Apps for 2023

The 10 Best Marketing, Social Media and Content Apps for 2023You know the drill! In this post, we break down our favourite social media and...

Topic: Lead Generation

How To Generate Leads For Your Business

Generating leads is essential for any business.Without leads, you can’t generate sales and, ultimately, you can’t make money. So, how do you generate leads?There are...

Topic: Lead Generation

How To Generate Leads Without Cold Calling

You've probably been on the other end of a cold call yourself. Picking up the phone to a complete stranger who is trying to sell...

Topic: Lead Generation

How To Generate Leads For Your Real Estate Business

Are you starting a new real estate business and you're looking for clients. Or are you an established business wanting to generate new leads? Perhaps...

Topic: Lead Generation

How To Get More IVA Web Leads and DMP Customers

On average, almost 7000 IVAs were registered per month in the three month period ending July 2021, according to UK government statistics. For people that...

How To Create A Google Advert

If you're serious about generating online leads, then you're probably using google adverts already. Around 63,000 searches take place on Google every second, and most...

Topic: Instagram

How To Generate Leads Using Instagram Stories

If you own a business and you'd like to increase new leads, then Instagram Stories can be a useful tool. Learning how to generate leads...

Topic: Lead Generation

How To Generate Boiler Leads For Your Boiler Company

How do you generate leads for your boiler company?Many boiler companies struggle to generate leads for their business. Leads are a huge part of any...

Topic: Web Development

Why Your Company Needs a Website

No matter what the size, having a business website is essential for your company.Ultimately, this is your opportunity to reach out to more potential customers...

How Good SEO Can Boost Your Business

A Brief Guide to SEOSEO stands for search engine optimisation. Generally speaking, it’s the process of increasing the amount of traffic to your website as...

Top 10 Reasons You Should be Using PPC for Lead Generation

Most people don't think of PPC as a direct lead generation tool. Read on for the top 10 reasons you should be using PPC for...

Topic: Lead Generation

Using SEO For Lead Generation

SEO stands for Search Engine Optimisation. In this article we explore how you can benefit from using SEO for Lead Generation.[tableofcontent]Lets Begin, What is SEO?Search...

Topic: Customer Relationship Management (CRM)

Why You Should Use HubSpot As Your CRM System

In this article we explore why you should use Hubspot as your CRM System.[tableofcontent]Inbound Marketing : An ExplanationIn simple terms, there are two main marketing...

Topic: Marketing Consultancy

What Are The Benefits of Hiring a Marketing Consultant?

Marketing Consultancy has long been a trendy topic for many small business owners, but what are the benefits of hiring a marketing consultant?The Definition Of...

Topic: Lead Generation

Can Your Business Survive Without Lead Generation?

Lead Generation is an integral part of the sales and marketing process, making it a crucial component to your success in business. Can your business...

Topic: Web Development

Why Should You Update Your Website Frequently

One of the most frequently asked questions we get from new clients is about how often you should update your website.This is a good question,...

Topic: Lead Generation

What Makes A Good Lead Generation Website

[tableofcontent]Good v Bad Lead Generation WebsitesWhat makes a good lead generation website?Every business needs a website. This is your online shop window. You can use...

Using Social Media To Improve Your B2B Lead Generation

In this article we explore how to use social media to improve B2B lead generation. [tableofcontent] B2B Marketing: A Brief Overview B2B is short for...

Topic: Lead Generation

How To Generate Organic Leads Using Social Media

In this article we take a look at how to generate organic leads using social media.[tableofcontent]Social Media Lead Generation : What Is It?Generally speaking, a...

Topic: Lead Generation

Are Lead Generation Freelancers Better Than Lead Generation Agencies?

In this article we compare pros and cons for Lead Generation Freelancers versus a Lead Generation Company.[tableofcontent]How To Decide If You Need Digital Marketing Help?As...

Topic: Lead Generation

Why You Should Outsource Your Lead Generation

In this article we explain just how important it is to outsource your lead generation.[tableofcontent]What is Lead Generation?Lead generation is essentially about attracting people to...

Topic: Lead Generation

How To Optimise Your Website For Lead Generation

In this article we explore how to optimise your website for lead generation. [tableofcontent] What Is A Lead Generation Website? Your business needs a website....

Topic: Lead Generation

How To Use Lead Gen Forms

In this article, we are going to discover how to use lead gen forms.[tableofcontent]What Is A Lead Gen FormHave you ever filled in a form...

Topic: Lead Generation

30 Best Lead Generation Tools To Increase Lead Quality

In this article we explore the 30 best lead generation tools to increase your lead quality. Here at Lead Genera we’re extremely passionate about lead...

Topic: Lead Generation

Online vs Offline Lead Generation

In this article we explore Online vs Offline Lead Generation; the differences, and how you can use them combined to create a killer lead gen...

A Complete Guide To B2B Lead Generation

In this article we’re going to be delving deep into the world of B2B lead generation. We’ll explore what B2B lead generation is, how B2B and...

Topic: Customer Relationship Management (CRM)

The Benefits of Having A CRM System for Your Business

Data organised and presented by a CRM platform leads to a better understanding of customers. This leads to better messaging and outreach, and naturally increases...

Topic: Lead Generation

Lead Generation Funnels: Everything You Need To Know

In this article we discuss everything there is to know about lead generation funnels. You'll get familiar with terms like 'TOFU, MOFU & BOFU', while...

Topic: Marketing

Web Design and Development: All You Need To Know

In this article, we shine a light on everything you should know about web design and development. You'll also learn some of the more advanced...

Topic: Marketing

What Is SEO? Everything You Need To Know

What is SEO?Search engine optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page...

Topic: Email Marketing

The Essential Guide to Email Marketing

In The Essential Guide To Email Marketing you will learn how to put together email marketing campaigns, build email marketing lists, target your appropriate audience...

Topic: Lead Generation

The Ultimate Guide to Lead Generation

Lead Generation is important in the business world because ultimately, it can result in sales and growth for your business. In brief, it is the...

Topic: Increase Website Traffic

The Importance of Backlinks for Your Business

Backlinks are a key part of SEO or search engine optimisation. The main aim is to link between your website and others. It creates an...

Topic: Marketing

The 10 Best Marketing Tools for Your Business

Marketing your business is essentially mastering the art of telling others that you and/or your services are available and purchasable. The more people who know...

Topic: Brand Building

What is a Brand Ambassador?

If you own or run a business, you probably have a brand for it. Branding is the process of creating a strong, positive image of...

Topic: Direct Response Advertising

What Is Direct Response Advertising?

What Is Direct Response Advertising?Direct response advertising is a type of marketing designed to get an instant response by encouraging people to take a specific...

Topic: Lead Generation

10 Steps to Killer Lead Generation

Many business owners will want to have a strong lead generation strategy to generate the leads they need for their business. If you are struggling...

Topic: Lead Generation

6 Simple Copywriting Tips for Effective Lead Generation

A big part of bringing in new customers sparks from approaching them correctly. You might believe the content you create for your business is perfect....

Topic: Marketing

5 Ways to Improve Your Marketing Plan

In today's marketing landscape, you know as a business owner that having a marketing strategy in place is vital. However, the landscape is constantly evolving...

Topic: Search Engine Marketing

What is Search Engine Marketing?

Perhaps you are an expert in SEO. But have you heard of SEM? SEM stands for search engine marketing. SEO is a powerful tool to...

10 Ways to Make Your Google My Business Page Stand Out

Being a local business owner in today’s competitive marketplace and showing up in the local search engine results pages (SERPS) has become increasingly more complex....

Topic: Lead Generation

How to Generate Organic Leads from Your Website

Attracting organic leads to your website is critical for the growth and sustainability of your business.While paid ads and traditional marketing tactics have their place,...

Topic: Increase Website Traffic

5 Effective Ways of Increasing Traffic To Your Website

Increasing traffic has never been this easy. Keep on reading to find the 5 effective ways of increasing traffic on your website.The amount of traffic...

Topic: Lead Generation

The Comprehensive Beginner’s Guide to Lead Generation

In today's competitive business environment, lead generation is an essential component for organisations of all sizes to thrive and grow.This comprehensive beginner's guide to lead...

Topic: Lead Generation

How We Think Lead Generation Will Look in 2021

2020 has been a year that no one could have predicted. Far from normal, one of the consequences of a worldwide lockdown has been a...

Topic: Inbound Marketing

Using Inbound Marketing to Generate Organic Leads

If you are looking to increase the revenue of your business, knowing how to generate organic leads should be an essential part of your thinking...

Topic: Facebook

5 Great Ways to Generate Leads Using Facebook

Every good business owner knows the significance of incoming leads to the growth of their business. The only way to expand your business is to...

Topic: Marketing

What is a Sales Funnel?

One of the key concepts in the digital marketing world is the sales funnel. Sounds strange at first, this unique concept can transform a company...

Topic: Marketing

5 Ways to Improve Omni-Channel Customer Experience

In this article we dive into the 5 ways to improve omnichannel customer experience, to help you improve your customer journey.With the recent increase in...

Topic: Business

7 Ways to Easily Improve SEO for your Business

One of the main focuses of your business should be SEO. It is a key component of any business to ensure your website ranks high...

Topic: Lead Generation

7 Lead Generation Best Practices

In the world of business there is no escaping Lead Generation. As far as a process goes it is one in which is over complicated...

Topic: Call To Action (CTAs)

How To Effectively Use CTA’s

In the world of marketing standing out is key. Being able to generate more interest and engagement in your adverts is going to be key...

Topic: Marketing

Is WordPress The Ultimate CMS?

For those that are looking for a responsive and also excellently presented website then they do not need to look any further than WordPress. As...

Topic: Business

How Beneficial Is A Website To Your Business

The use of a website is now a mainstay in the world of business. Those that do not have a website find themselves in a...

Topic: Marketing

How Important Is Marketing Post Covid19

Covid19 has changed the way in which the world operates in the present time, but even the future. Businesses have had to adapt to new...

Topic: Web Development

How To Choose A Web Design Agency

If you are a new business or even a business that needs a website overhaul then you are going to be looking at a web...

Topic: Data Capture

How Important Is Data Capture To Your Business

Creating a database full of potential and current clients is a major key to success. Marketing demands this especially when utilising email marketing. To capture...

Topic: Content Marketing

A Guide To Writing Your First Blog Post

The use of blogging is by far one of the most popular forms of marketing out there today. A blog is a great opportunity to...

Topic: Lead Generation

How To Generate More Leads Than Your Competitors

Working in a competitive market means that standing out amongst your competitors has become even more important. Taking initiative and thinking outside of the box...

Topic: Lead Generation

What Are The Benefits To Lead Generation Marketing

It is no secret that the key to success in the world of business is revenue. How you generate this revenue and make a profit...

Topic: Marketing

How To Generate Leads Through Social Media

It's safe to say that social media has really transformed the way in which businesses interact with customers and also market their business. As far...

5 Tips For B2B Lead Generation

Being able to generate business and also revenue has never been so important due to the current financial status of the world. Working in a...

Topic: Instagram

Instagram Influencer Myth Buster

Debunking Instagram Influencer Myths: The Comprehensive Guide to the Power of Social Media Influencers in MarketingInstagram influencers have revolutionized marketing, particularly in the fashion industry....

Topic: Marketing

How To Adapt Your Marketing Post Covid19

It's safe to say that Covid-19 and the global pandemic as a whole, has caused the world of business to change. This will also involve...

Topic: Lead Generation

The Difference Between B2B and B2C Lead Generation

When it comes to generating leads the type of customer that you have will be a big influencer. From this we mean if you work...

Topic: Marketing

The 5 Best Marketing Channels of 2020

When it comes to conducting your marketing there are a number of channels in which you can utilise. In 2020, there has been a shift...

Topic: Lead Generation

Why Do I Need Lead Generation?

It's no secret that lead generation is an important part of any business. You could be the best at what you do, but without leads,...

Topic: Inbound Marketing

7 Steps To Inbound Marketing Lead Generation

As a new business, or even existing planning is key to success. By planning you are ensuring that your company has direction, and knows what...

Topic: Content Marketing

Staying Creative With Your SEO Content Strategy

When it comes to marketing, SEO is thrown around a lot. When it comes to building an SEO and Content Strategy, you need to be...

Topic: Lead Generation

How To Create A Lead Generation Funnel

When it comes to Lead Generation there needs to be a process. From that first engagement to how they become a fully paying customer. This...

Topic: Lead Generation

Using Video Marketing For Lead Generation

When it comes to marketing, video marketing is one of the best ways to reach your audience. YouTube has helped grow that model, and now...

Boost Your SEO with Google Search Console

If you're managing a website or websites for others, it's important to track their performance. One of the best SEO analysis tools in the market...

Topic: Business

Lead Generation Strategies for Start-Up Businesses

As a start up business the process of generating leads, and being able to build a strategy is very important. Lead Generation will be the...

Topic: Brand Building

Does My Business Need Branding?

When you started your business did you consider its branding? The chances are you have, but at what sort of length did you consider it?...

Topic: Call To Action (CTAs)

How To Fix Your Lead Generation

Lead Generation is one of the vital components for a business in order to help them grow and keep generating extra revenue. When it comes...

Topic: Lead Generation

B2C Lead Generation: Everything You Need To Know To Succeed

In this article we take a look at the ways in which you can build a solid B2C Lead Generation Strategy.The Definition Of B2CBusiness to...

Topic: Marketing

What is Off Page SEO?

When it comes to SEO, the more technical elements can be harder to understand. However, SEO is a set of processes, and you need to...

Topic: Marketing

How To Perform a Technical SEO Audit

SEO or search engine optimisation is the process of helping your content on your website, or in the form of blogs to succeed online. Carrying...

Topic: Social Media

Is Paid Social Media Worth The Investment?

In this article we will explore whether paid social media worth the investment. The increase in social media for marketing has led the leading platforms to...

Topic: Content Marketing

How To Make Your Blog a Lead Generation Tool

Starting a blog is a great addition to your current marketing efforts. A blog is a great way to engage your audience, and also talk...

Topic: Lead Generation

Are Infographics Effective For Lead Generation?

Infographics are a great way to get across numerous pieces of information in a creative and less wordy way. With most responding well to some...

Topic: Marketing

Why Do I Need A CRM?

Using a CRM or a customer relationship manager is a great tool that all businesses should utilise in order to help track their current and...

Topic: Marketing

4 Common Objections to SEO

For most, SEO will form a big part of your company's marketing strategy. SEO is search engine optimisation, and is the process of optimising the...

Topic: Business

Optimising Your Website For International Business

If you are a business who wants to or already focus on a global audience then you need to spend time thinking about how to...

Topic: Business

Why is Lead Generation Important to Start Up Businesses

Lead Generation can form the basis of adding extra revenue to your business, and ultimately push your business forward. For a startup, generating revenue especially...

Topic: Marketing

Managing Your Marketing in Lockdown

As we approach the end of the UK wide lockdown, or at least a softening of the measures in place, marketing is still a very...

Topic: Marketing

The 5 Best SEO Plugins and Tools

SEO is a vital part of your marketing strategy, and linking this with your wordpress website is vitally important. Wordpress enables you to use a...

Topic: Business

How to Build Backlinks as a New Business

Backlinks are a key part of SEO. They help to also build good working relationships with those that are closely linked to the content you...

Topic: Content Marketing

How to Use Keywords in Your Blogging Strategy

Blogging is a great way to improve and also increase your organic traffic. The combination of keywords in which you use can have a profound...

Topic: Lead Generation

The 10 Best and Easy Lead Generation Strategies

Lead Generation is a key avenue for businesses and companies to explore when it comes to generating revenue for their business. The process of building...

Topic: Marketing

5 Ways to Increase Customer Retention

In today's world customer retention is so important to keeping your business moving forward. Repeat business is how businesses can forecast and make key decisions...

Topic: Business

Is LinkedIn the Ultimate Business Tool

LinkedIn has grown in popularity over the years, mainly due to its great networking capacity. The platform is one of a kind, and brings other...

Topic: Instagram

How to Create the Perfect Instagram Profile

This comprehensive guide delves into the various aspects of how to create the perfect instagram profile to boost your business growth and make the most...

Topic: Lead Generation

The Top 10 Facts About B2B Lead Generation

A lot of our content is focused around those who are selling to customers. However what about Business to Business or B2B as it is...

Topic: Business

5 Best Ways to Market Your Business on a Budget

With all that is going on across the globe at the moment, more and more businesses are pulling the purse strings that little bit tighter...

Topic: Paid Ads

Launching Your First PPC Campaign

So you have taken a look at our beginners guide to PPC, and now you are ready to launch your very first PPC campaign. PPC...

SEO: What Are Meta Tags and How Do You Use Them

Knowing the various elements of SEO will continue to help your overall ranking. Meta tags are a key element of the SEO process, and will...

Topic: Business

The Guide to Social Media SEO for Business Growth

The boom in digital marketing over the past few years has had many a business turn to using Social Media and SEO. Both have great...

Topic: Marketing

The 5 SEO mistakes affecting your website in 2020

SEO can be a challenging marketing tool, especially when you delve deeper than just making sure you have the right keywords. Many websites this year...

What is Technical SEO?

SEO can delve deeper than just keywords and backlinks. Technical SEO is where the inexperienced can become lost, but what can be said is the...

Answers to the SEO Questions You Were too Afraid to Ask

As we have mentioned in many of our articles in regards to SEO, it can sometimes be a minefield to navigate. However, over complicating the...

Topic: Marketing

Working From Home Myths

Working from home, it's greeted with mixed reactions by many. Some call it lucky, some can't believe you can work from home, and some just...

Topic: Marketing

The Guide to Ecommerce Keywords

Ecommerce is big business at the moment with most of the retail stores closed across the country and also the world. There has been a...

Topic: Marketing

What is a Buying Persona?

Buying personas are a really key element to marketing, and knowing your buying personas is so important to creating a successful marketing plan. Many companies...

The History of SEO and Search

For most the history of SEO and search will not be something they would have considered thoroughly. Most of us just know it's there, some...

The Guide to SEO Terms

SEO or search engine optimization has become one of the foundations of building good content for your website, and also to share with your followers....

Topic: Marketing

Key Tips on Working From Home

With Covid19 having reduced most of the countries around the world into some form of lock down, remote working has now become the new norm....

Topic: Marketing

Maximising your LinkedIn Marketing

LinkedIn has really taken the marketing world by storm in the past few years. The rising amount of professionals has really taken the platform to...

Topic: Marketing

Managing your marketing during Covid19

With the UK and most of Europe being gripped by Covid19 businesses are now having to adapt the way in which they operate. This will...

Topic: Instagram

Should I use an Instagram Business Profile?

Instagram is becoming one of the most used social media outlets for companies and businesses alike. Personal profiles have helped many build really strong brands,...

Topic: Marketing

Can you use Snapchat for business?

Snapchat, the social media platform using pictures. But would you have ever thought that you would use it for business? The chances are probably not....

Topic: Paid Ads

The 10 Best PPC Lead Generation Strategies

Having a strategy is probably one of the important things when starting something new. Knowing what you are going to do, how you are going...

Topic: Marketing

The Guide to Ecommerce Marketing

ECommerce is a growing theme on the internet in today's world, and with the high street shopping scene decreasing around us, ecommerce is only going...

Topic: Marketing

A Guide to Email Marketing

Email marketing usually falls beneath many of the other marketing channels just because of the new and modern ways businesses conduct their marketing. Email Marketing...

Topic: Marketing

The Demographics of LinkedIn

LinkedIn is undoubtedly the best social media platform if you are looking to connect with business professionals. If you are looking to connect, generate leads,...

Topic: Marketing

How to Improve your PPC Campaign

Pay Per Click, or PPC as it is better known, has grown and developed the way in which businesses conduct their marketing. PPC is increasingly...

Topic: Marketing

The Beginners Guide to PPC

If you are new to marketing, then chances are you are also going to be new to PPC. PPC stands for Pay Per Click. It...

Topic: Content Marketing

How to write a catchy blog title

Sometimes writing the title or your article or blog can sometimes take as much if not longer than writing the article/blog itself. With content and...

Topic: Marketing

The 5 facts about backlinks you should know

SEO appears to be the minefield of marketing which everyone is trying to avoid. SEO is very straight forward, however there are things you need...

Topic: Marketing

The risks you should and should not take with your SEO

This article looks at the risks you should and should not take with your SEO SEO sometimes is the unknown which also does under the...

Topic: Business

Utilising SEO for Local Business

This article will cover Utilising SEO for Local Business. Keeping your customers shopping and buying local is always an issue for many companies. This is...

Topic: Marketing

Can TikTok be used for Lead Generation?

Tiktok, the social media platform which has literally taken the world by storm. Some would say the platform literally did just appear out of nowhere,...

Topic: Marketing

The top 10 Social Media statistics you should know

Social Media is becoming one of the most used business development tools across the world. Alongside this, more and more people are using Social Media...

Topic: Marketing

The top 10 statistics you should know about YouTube

YouTube is fast becoming the go to platform for those who have the confidence to post videos. YouTube plays host to a number of companies,...

Topic: Marketing

Lead Generation Myth Buster

For some, Lead Generation does not come into consideration when looking at their overall marketing plan. The very simple question to ask in relation to...

Topic: Marketing

Organic Traffic or Paid Traffic

The debate continues on whether you get better results from Organic Traffic or Paid Traffic. With both of them having the same aim, what is...

Topic: Marketing

Being Innovative with your Lead Generation

Lead Generation does not have to be boring! We know that's an amazing thing to say, but gone are the days of your cold calling...

Topic: Marketing

The Ultimate Guide to SEO

Is 2020 the year in which you kick off your content campaign? If it is then you need to know how to use SEO. SEO...

Topic: Business

Standing Out on The Catwalk of Business

With London fashion week coming to a close where all the designers have been bidding for top spot and demonstrating their designs. The catwalk is...

Topic: Customer Reviews

How Customer Reviews Help Lead Generation & Why They’re Important

Customer review are absolutely vital for lead generation! Customer reviews are one of the most effective ways to generate leads for your business. In fact,...

Topic: Marketing

The Inside Guide on Converting Leads

Now the majority of our articles associated with our knowledge hub has focused heavily on how to generate leads, and also the best platforms to...

Topic: Marketing

Common Issues with Lead Generation

Common issues with Lead GenerationMost companies be that B2B or B2C will have some form of marketing plan, and included within that will be how...

Topic: Marketing

How To Generate Website Traffic

How to generate Website TrafficGenerating traffic for your website is a great way to firstly create interest in your business. Second, it allows you to...

Topic: Marketing

Using LinkedIn for Lead Generation

LinkedIn for Lead GenerationLinkedIn, the most powerful and useful Business to Business tool on the planet! Or is that a slight exaggeration? If you have...

Topic: Instagram

Improving Instagram Engagement

If you have started an Instagram page in 2020, you are probably thinking how am I supposed to start improving my Instagram engagement.Instagram is growing....

Topic: Marketing

Using YouTube for Lead Generation

Not the most conventional, and one that takes a lot of confidence, YouTube could be one of the newest and most effective ways to generate...

Topic: Facebook

Using Facebook for Lead Generation

Facebook for Lead GenerationFacebook, the king of social media. Well for now anyway. With the rise of other social platforms such as Instagram (Which Facebook...

Topic: Marketing

Outsourcing Your Lead Generation

We have put together a little tell all guide to what outsourcing your lead generation could do for your business.As a business/company you may be...

Topic: Marketing

How to win big with your Lead Gen strategy

So you have done your research, and now you want to put together a Lead Generation strategy. This strategy will build the basis of how...

Topic: Marketing

2020, The Year of Lead Generation!

Topic: 2020, The Year of Lead Generation.Less than one month before the start of 2020, where has the year gone! As you start the wind...

Topic: Content Marketing

Content Marketing For Lead Generation

Content Marketing For Lead Generation Alongside utilising your Social Media platforms, you are now wondering how you can use your content to generate leads. With...

Topic: Instagram

Instagram for Lead Generation

Instagram for Lead Generation Instagram has taken over the world!…Well not really but in terms of social media, it is challenging Facebook to be the...

Topic: Marketing

5 Qualities the Best People in the Lead Generation Industry Tend to Have

Learn the top 5 qualities the best people in the lead generation industry tend to have.Ever wondered if you have the right type of qualities...

Topic: Marketing

How to explain Lead Generation to your mum!

Learn how to explain Lead Generation to your Mum. In other words, learn how to explain Lead Generation in simple terms so you can ambassador...

Topic: Marketing

Undeniable evidence: You need lead generation!

Below we take a a look into a handful of reasons and undeniable evidence for why you need lead generation.If you are new to the...

Topic: Marketing

An Introduction To Lead Generation

No matter what level and skill set digital marketer you are, you may benefit from some of the topics in our introduction to lead generation...

Topic: Marketing

10 Quick Tips About Lead Generation

We want to share 10 quick tips about lead generation that can help you increase the number of leads you generate through all of your...

Topic: Marketing

7 Little Changes That’ll Make a Big Difference With Your Lead Generation

Lead generation can be hard to master. It requires a lot of knowledge, time and money to get it near perfect. A steady stream of...

Topic: Marketing

20 Fun Facts About Lead Generation

Learn from our 20 fun facts about lead generation below.Many people will think that the phrase ‘lead generation’ means nothing. However, for the marketing and...

Topic: Lead Generation

5 Cliches in Lead Generation You Should Avoid

Online shopping has increased hugely over the past few years. With figures showing that one in every five pounds a business makes is made online....

Topic: Lead Generation

15 Surprising Stats About Lead Generation

In these 15 surprising stats about lead generation, we'll discuss how technology has advanced over time, forever changing the marketing landscape, so you have to...

Topic: Lead Generation

What To Do and Not To Do To Be Successful At Lead Generation

At Lead Genera, we want to help you out as much as possible. That’s why we have devised this article. 12 Do’s and Don’ts for...

Topic: Lead Generation

Why is Lead Generation Important to Business?

Whether you're a B2B company, or whether you sell your products or services to B2C markets, lead generation is of utmost importance to almost any...

Topic: Lead Generation

How Do Lead Generation Companies Generate New Leads Continuously?

Topic: How Do Lead Generation Companies Generate New Leads? So you are wanting to know more about Lead Generation. Great! But you are probably wondering,...

Topic: Inbound Marketing

What Is Inbound Marketing & Why Use It?

Below you will learn: What is Inbound Marketing and why? All types of businesses, especially start-ups and smaller businesses, can benefit from these inbound marketing...

Topic: Lead Generation

What is Lead Generation in Digital Marketing?

As a business, it is crucial that Lead Generation be at the forefront of any digital marketing campaign you undertake and that you understand what...

Topic: Lead Generation

What is a Lead Generation Specialist?

Lead generation is one of the most important functions in marketing. After all, without new prospects, your company will dry up and cease to exist.However,...

Topic: Lead Generation

How To Create and Execute a Successful Lead Generation Strategy

This article was written as a primer for businesses on how to cultivate leads and show you ways to create and execute a successful lead...

Topic: Lead Generation

How Do You Generate New Leads?

In this article, we take a brief look into how do you generate new leads?[tableofcontent]Intro - How do you generate new leads?For a business to...

Topic: Lead Generation

How Does a Lead Generation Company Work?

Generating leads is a challenging task that demands consistent effort and strategic planning. As a result, numerous small businesses are opting to delegate their lead...

How to rank highly in the Google Search Engine

Topic: How to rank highly in the Google Search EngineSite’s positioned in Google’s search results are determined based upon hundreds of different factors, designed to...

Topic: Social Media

How To Manage Your Social Media Campaigns

It can become seemingly impossible to do everything you think you should be doing to build your brand online with limited time and resources. 'How...

Topic: Content Marketing

Tips & Tricks: Write a decent Blog

[tableofcontent]Getting Started...The most successful bloggers keep their noses in anyone’s business, and lay their interests in many different aspects of many different industries – but...

Topic: Content Marketing

How to Monetise your Website and Increase Revenue for your blog

How to monetise your website and increase revenue for your blog#AdSense #GoogleAds #Amazon #eBay #Google #Monetise #RevenueThere are many ways to increase and maximise revenue...

Topic: Business

5 Good Reasons to use Google Ads to Advertise your Business

Google have changed the entire game. They have cascaded their way into monopolising their products throughout the digital marketing world, and as an organisation they...

Topic: Facebook

15 Great Ways To Increase Your Facebook Likes And Engagement

A little look into all the quick and easy ways to increase and accelerate your Facebook likes and engagement. This is our 15 great ways...

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